previous icon Back to blog
Mar 11, 2025
4 minutes read

How to Create AI Agents in Five Easy Steps

AI agents are your virtual helpers. Digital employees designed to perform specific tasks within an Agentic AI framework. What type of tasks? Pretty much anything you can think of: Analysing data, writing emails, automating cancel or renewal processes, creating tickets, and so on and on and on. But how do you create these AI agents? Let us show you how.

What Are AI Agents?

AI agents are your virtual helpers. Digital employees designed to perform specific tasks within an Agentic AI framework. Sounds difficult, but it's much easier than you think. Let's explain. Agentic AI refers to artificial intelligence that can autonomously perform tasks, make decisions, and learn from experiences without constant human intervention. Within an Agentic AI platform, one can create AI agents. These AI agents act as virtual team members, capable of handling complex tasks. What type of tasks? Pretty much anything you can think of: analysing data, writing emails, automating cancel or renewal processes, creating tickets, and so on and on and on.

Creating these AI agents is much easier than you might think! Let us show you how!

How to Create AI Agents?

Building AI agents is designed to be intuitive, even for those without technical expertise. How? By just prompting or 'telling' it what to do, where to get information, and how to act in normal language – like you would in a person-to-person conversation. Like hiring a new employee and explaining the tasks at hand in their new job!

Step 1: Name Your Agent

Every new job starts with a function title and description. Start by giving your AI agent a name and telling it what you want it to do. Like this:

Agent Name: Product Recommender

You're our product recommendation agent. Your job is to provide customers with a smooth shopping experience by recommending items that align with their preferences.

Step 2: Describe the Role and Responsibilities

Now let's define how your new employee is going to do its task(s), by telling it what it should do in plain language, as if you were instructing it in person.

  • You will recommend products to customers when they ask for help during their shopping, or you will proactively offer help when customers are idle on a page for 5+ minutes.

  • Always ask the user what they're looking for before querying any tool.

  • Once you've given a recommendation, ask the customer if there is another recommendation they are interested in.

Step 3: Branding and Guidelines

Every new employee needs to learn the company branding and guidelines - the AI agent is no different.

  • Always speak to customers in a polite but informal tone, in line with the brand guidelines of our company.

  • You can be funny in your replies, rather than too serious, but don't engage in banter and stick to topics related to our company.

  • Use inclusive terms like 'us' and 'we' when talking about our company.

  • Use short(er) sentences.

Step 4: Knowledge and Tools

Your AI agent will not be omniscient and useful right from the start; it needs input and tools. After all, new (human) employees also need a laptop and access to certain information and software applications before they can successfully start their new jobs. Provide your agent with access to APIs, web browsers, or specific applications to help it do its tasks seamlessly.

  • You can recommend a product to customers by searching through the product catalogue based on their expressed interests with the [/Search Product] tool.

  • When customers enquire about delivery timelines, make sure to check what type of residence they live at, as it may differ based on the location of the home. Use the user input to query this tool [/Search Knowledge Base].

  • If the user asks about generic information like the weather, location data, calendar events, or similar topics, you can use the [/Search Web] tool to look for the answers.

These tools need to be added beforehand, either by building the tools yourself or by using premade templates provided by your Agentic AI platform.

Step 5: Get to Work!

After configuring the AI agent, test its performance to ensure it meets your requirements. Once satisfied, your new employee can start its new job by automating tasks.

Want to Build Your Own AI Agent?

Does it all sound easy so far? Good! Then you might be wondering how to get started with Agentic AI and its agents. CM.com developed HALO, an advanced Agentic AI platform. Adopting HALO will make it easy for you to start creating your own digital helpers.

HALO promises unmatched productivity, conversational multi-channel engagement with its AI agents, which are in turn easy to monitor, control, and adjust. Learn more about HALO in the video below:

Want to try and create your own AI agent? Request a personalised demo and you'll see how easy it is to create, manage, and optimise AI agents that fit your unique needs. Whether you're looking to streamline customer support, automate marketing campaigns, or improve operations, our demo will give you a clear vision of how HALO can make it happen.

Let's Get to Work!

Was this article interesting?
Share it!
Christel Brouwers
Copywriter at CM.com. Passionate about language and getting CM.com’s message out there. Shares content about CPaaS, Payments and more.

Related articles

featured image agents of chance blog 2025  AI
Mar 13, 2025 • CM.com

Agents of change

A contemplation on CM.com in the era of AI agents.

hero-17-sms-customer-service-templates-to-use-today
Nov 11, 2024 • Conversational AI

Turning shoppers into loyal fans: how to retain customers post-Black Friday

Black Friday is a huge shopping event, drawing crowds of eager shoppers hunting for deals. But after the frenzy fades, the real challenge begins: turning one-time shoppers into loyal, repeat customers. Customer retention is vital for long-term success and post-Black Friday is the perfect time to build lasting relationships. So, how can your business retain customers post-Black Friday? In this blog, we’ll explore how to make it happen.

blackfriday-2024 blog
Oct 07, 2024 • Conversational AI

The art of simplicity: help customers make quick Black Friday decisions

Black Friday 2024 is just around the corner, bringing with it a great opportunity for retailers to maximise sales. However, standing out in such a competitive event isn’t easy. Consumers expect attractive offers, fast deliveries and top-notch customer support. In this article, we’ll show you how to simplify the purchasing process during Black Friday, optimising everything from promotions to logistics and 24/7 customer service to ensure a seamless experience and increase customer loyalty.

engage-platform-effect-customer-service
May 13, 2024 • CM.com

Happy clients, happy agents: the platform effect in customer service

As a member of the customer service team, you stand on the frontline of customer interaction every day. In a world where customers demand quick and personalised service, long wait times, impersonal responses, or worse, incorrect answers, can quickly drive a customer away. Your goal, however, is to connect customers with your organisation and deliver the best answers and service possible.

Education Technology
Nov 27, 2023 • Conversational AI

How Generative AI supercharges your customer service

Meeting customers' expectations remains the biggest challenge in service. Speed, convenience, and accurate responses are critical to achieving this. With the power of Generative AI, customer questions can be identified, categorised, and resolved more quickly. Plus, your organisation is continuously fed with data to improve the entire customer journey.

Acquisition and retention in marketing engage platform
Nov 13, 2023 • Conversational AI

Decoding the struggles of acquisition and retention

In life, they say percentages don't matter, but in marketing, they are everything. The customer journey, spanning from acquisition to retention, is a path filled with potential incremental drop-offs at every touchpoint. A confusing experience here, an ill-timed communication there, and suddenly, your conversion rate is plummeting.

chatbot-customer-experience
Sep 18, 2023 • Chatbots

Omnichannel chatbots: create once, offer everywhere

Chatbots spent a decade-plus as a technological sideline: nestling at the corner of websites, roaming the odd FAQ, inviting people to click with a hopeful link. They weren’t a big part of the customer experience. But now – suddenly – they’re everywhere.

blog-image-chatbots-improve-customer-service
Aug 07, 2023 • Chatbots

How to use AI chatbots to improve customer service

Customer service teams face a vast range of challenges in their day-to-day. Customer expectations are higher than ever, and large volumes of repetitive queries can test their patience and create stress where there needn’t be any. That’s likely why the average customer service representative only stays in a job for 12 months.

Is this region a better fit for you?
Go
close icon