A contemplation on CM.com in the era of AI agents.
Just when you think you’ve cracked it, the world of events spins on its axis again. Algorithms change, marketing tactics become overused so as to lose their effectiveness, and new tech comes to the market bringing with it a glut of opportunities. The choice is clear: adapt or fall behind. Instead of doing the obligatory five event trends to look out for in 2025 yawn-fest, we’re giving you 25 of-the-moment tactics for growing your event. Each has been crowd-sourced from the CM Live team, who spend their days talking to promoters and making sense of the new trends and technology that emerge. Keep an eye on 3, 7 and 15 in particular.
AI agents are your virtual helpers. Digital employees designed to perform specific tasks within an Agentic AI framework. What type of tasks? Pretty much anything you can think of: Analysing data, writing emails, automating cancel or renewal processes, creating tickets, and so on and on and on. But how do you create these AI agents? Let us show you how.
Your contact page is the ultimate business card for your customer service team, providing a direct connection to agents when needed. It plays a crucial part in the customer experience and offers your business a chance to enhance the user journey from the start or to resolve any issues that may occur. But how? These pages need to be well-designed, easy to use and informative. In this blog, Customer Success Manager Simone Dierdorp explores eight steps to improve your customer service contact page.
Ensuring secure and convenient online interactions is more important than ever. Every business has unique needs when it comes to protecting its digital space and customer interactions, and different needs require different solutions. That's why CM.com has introduced its "Build Your Own Verification", a flexible and customisable verification tailored to each business's specific needs.
As we begin 2025, the customer experience (CX) landscape is moving faster than ever. Significant progress is being made in advancing Generative AI towards Agentic AI, driving efficiencies from service to marketing, Apple has also launched RCS on iOS, leading to new channels to engage customers, and finally, businesses are using automation to meet customers’ demands of personalised interactions and instant responses across every channel.
The event organisers that are killing it share a common quality: they understand their core audience inside-out. Developing Buyer Personas – essentially, detailed profiles of your target audience – is a smart step towards this. The process of putting them together makes you think critically about your audience, while the personas themselves can be used to guide everything from curation to promo. Let’s break down what goes into a winning Buyer Persona and explore how you can use them to fuel ticket sales and grow your events business.
The holiday season is here, bringing a valuable opportunity to connect with customers in a more meaningful and personalised way. By using messaging channels like WhatsApp, RCS and SMS, your business can stand out by delivering curated offers, support, smart deals and festive cheer directly to your customers' phones. These interactions can create a memorable customer experience. In this blog, we’ll explore how leveraging these channels can not only enhance customer satisfaction but drive sales during the busiest time of the year.
With cybercrime on the rise and rules and regulations rightfully getting stricter each year, you as a business must keep up with the pace of online security. Traditionally, a lot of organisations apply Multi- or Two-Factor Authentication (MFA or 2FA) to secure accounts and protect sensitive data. And for a lot of cases, it works well. But, to truly know your customers, Mobile Identity Services can help.
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