Articles from Richard van Anholt

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Latest Articles

introducing-your-customizable-verification-solution-hero
Dec 09, 2024 • Security

Introducing Your Customizable Verification Solution

In today's digital world, ensuring secure and convenient online interactions is more important than ever. Every business has unique needs when it comes to protecting their digital space and their customer interactions - and different needs require different solutions. That's why CM.com introduces "Build Your Own Verification" - flexible and customizable verification that can be tailored to your specific needs.

Event Growing
Dec 06, 2024 • Live

How to keep your event growing in the off-season

In the same way that growing your event feels inevitable when you’re deep in promo mode and ticket sales are rolling in, the opposite is true when there’s nothing specific to promote. The off-season can feel like a barren time for promoters, lacking the natural marketing boost that an upcoming event provides. But it doesn’t have to be that way. Below, we’ll share insights and strategies to help you maintain momentum even when there are no events on sale. If you’re ready to implement a more sustainable event strategy - one that goes beyond the sugar rush of ticket sales and social media growth - this one is for you.

convert-customer-conversations-this-christmas
Nov 20, 2024 • Instant Messaging

Convert Customer Conversations This Christmas: 5 Use Cases

The holiday season is right around the corner, and it comes with a golden opportunity to connect with your customers in meaningful and personalized ways. Messaging channels like WhatsApp, RCS, and SMS can help you create an unforgettable customer experience this Christmas. Stand out by sending curated offers, support, smart deals and festive cheer directly to the phones of your customers. In this blog, we’ll explore how leveraging these channels can not only enhance customer satisfaction but also drive sales during the busiest time of the year.

mobile-identity-service-hero
Nov 12, 2024 • Authentication

Mobile Identity Services: Know Your Users

Verifying online users and accounts has become indispensable in today's business landscape. You want to know who has access to your (online) services and data, but even if you couldn't care less, rules and regulations will definitely care! Whether it's to protect yourself and your customers from harm, or making sure you abide by the local law - making sure you know who the person on the other end of the internet is, is paramount.

hero-17-sms-customer-service-templates-to-use-today
Nov 11, 2024 • Conversational AI

Turning shoppers into loyal fans: how to retain customers post-Black Friday

Black Friday is a huge shopping event, drawing crowds of eager shoppers hunting for deals. But after the frenzy fades, the real challenge begins: turning one-time shoppers into loyal, repeat customers. Customer retention is vital for long-term success and post-Black Friday is the perfect time to build lasting relationships. So, how can your business retain customers post-Black Friday? In this blog, we’ll explore how to make it happen.

ringing-the-bell-cmcom
Nov 04, 2024 • CM.com

Growing by Embracing Change

Over the past five years, we’ve made it our mission to stay ahead by adapting quickly to change and seizing new opportunities. Despite the challenges—like the global pandemic—we kept growing by staying flexible and making smart decisions. In this final blog celebrating 25 years of CM.com, we look back at a time when we showed, again and again, how we could offer innovative solutions and strengthen our organization.

whatsapp pricing
Nov 04, 2024 • WhatsApp

WhatsApp Business Platform: Pricing Changes in 2024 and 2025

WhatsApp Pricing is based on conversation categories with corresponding fees. Read all about the pricing model in this blog. Meta has announced some upcoming pricing changes for 2024 and 2025. Find out what those changes mean for you!

multi-channel-vs-omni-channel
Nov 04, 2024 • Messaging

Multichannel, Omnichannel, Cross-Channel and Single Channel: What’s the Difference?

Surely, we’ve all heard the terms multichannel and omnichannel before. And sometimes even cross-channel or single channel. It seems like these terms are often used interchangeably, making it hard to understand what’s what. It is, however, very important to know the difference between these terms when talking about customer communication – because it can truly make or break the customer experience.

Black Friday Payments
Nov 01, 2024 • Payments

Optimize the Payment Experience for Maximum Black Friday Sales

The last weekend of November is the perfect time as an (online) retailer to take advantage of your customers' appetite for buying. For years this weekend has been dominated by Black Friday, closely followed by Cyber Monday. This is the perfect time to give them a fast, safe and seamless payment experience, both online and in physical stores. Is your (online) store ready for Black Friday yet?

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