Conversational Commerce is the convergence between messaging apps and commerce. Messaging apps such as Facebook Messenger, WhatsApp, WeChat, Viber but also native apps like RCS (Android) and Apple Business Chat (iOS) will fulfill a significant commercial role in your customer contact.
Digital Transformation drives Brands to reach customers in real-time, via their preferred communication channels (SMS, Mail, Whatsapp, FB Messenger, RCS, etc) and support business scale-out. This can be realized by the brand’s existing systems within just minutes. How? Via a Communication Platform as a Service (CPaaS).