When you think of superclubs, you probably think of Amnesia. For five decades this Ibiza institution has set the beat for the island’s party scene and the global clubbing landscape as a whole – a mainstay on lists of the World’s Best Clubs and a bucket-list destination for clubbers the world over. Amnesia has always been a place of innovative thinking. Today, the club is a globally-recognised brand, having long ago embraced the possibilities of social media. Its ticketing is also ahead of the curve. Working with CM.com, Amnesia have developed an integrated, highly sophisticated solution that allows them to sell tickets, connect with fans all year round and retain ownership of their data through one platform. Where does this spirit of innovation come from? The answer lies in Amnesia’s history. It has got there by always moving forward. By seeking out new sounds and promoters, and by refining the in-club experience season after season. More recently, it has got there through investing in digital and working with CM.com to evolve its ticketing and fan engagement. Here, we take you inside Amnesia to understand how this family-run business became a global brand. From its counter-cultural roots through to its digital transformation over the last few years.
In an age of mass marketing, it’s safe to say peak sales periods, especially Black Friday and the holiday season, can be overwhelming for consumers. Consumers receive irrelevant information from companies that doesn't match their personal needs and desires, so it's no surprise people might want to switch off and tune out all forms of marketing until the season is over. As an eCommerce player, you should always be looking to avoid this by diversifying and personalising your marketing strategy in a way that suits your customers' needs.
By 2010, CM.com knew it was time to expand beyond its roots. What began in nightclubs had grown into a broader client base across various industries. It was time to push boundaries—both literally and figuratively. Here’s the story of our international journey, filled with challenges, triumphs and lessons.
RCS and WhatsApp are both notable channels for businesses that strive for a personal and conversational approach to customer communication. But what features do both channels have? What sets them apart? And more importantly, which channel is most suitable for your business? In this blog, we'll explore the differences to answer these questions.
What started as ClubMessage — focused on SMS marketing for nightclubs — quickly evolved into an organisation capable of handling millions of messages. Within just five years, the company had not only built a vast reach among young people but also developed its own technology to manage high volumes of SMS traffic. This rapid growth saw CM.com become the Netherlands' largest SMS buyer, with its technology branching out into new sectors like television and banking. Let’s take a closer look at this journey.
In the fast-paced world of marketing, connecting with customers and keeping them engaged has never been more challenging. From the initial touchpoint to nurturing long-term relationships, businesses face numerous obstacles along the way. However, fear not, as we have solutions that can help you not only meet these challenges but also increase Customer Lifetime Value (CLV).
Picture this: you're leaving a bustling club, but all around you, people are tossing aside paper flyers meant to draw them back for the next big night. Jeroen and Gilbert watched countless flyers hit the floor, when they thought, "There’s got to be a better way!". Gilbert sent a simple text to Jeroen: "Will you join me at Highstreet?" That message changed everything.
The WhatsApp Business verification badge, also known as the green tick, is the official badge for Meta verified business accounts. It helps users to distinguish between authentic businesses and fake accounts. Many users place high value on the green tick and brands sporting this badge will see a positive impact on their business. But how can your business apply for the verification badge? Read all about it below.
Cybercrime is on the rise. Criminals attempt to impersonate trusted businesses to extract personal details, login credentials and even banking information from customers. As a result, the trust between customers and businesses is damaged. So, how can you help your customers know which messages are legitimate? RCS Business offers verified sender profiles, helping customers identify official business accounts and engage with businesses with confidence.
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