I. So, What Is 10DLC?
10DLC (10-digit long code), also known as “commercial long code,” is the new standard in A2P text messaging. It enables businesses to send bulk SMS texts from a 10-digit local phone number. 10DLC numbers are the latest iteration of A2P business text messaging, offering high volume throughput and flexibility at a reasonable cost.
Initially, 10-digit A2P (application-to-person) messaging was designed for one-on-one communication. It was not sanctioned for SMS usage. As business text messaging and SMS marketing grew in popularity, so did the demand for increased messaging capabilities. Dedicated and shared shortcodes were introduced, but both had their drawbacks.
Dedicated shortcodes (5-6 digit numbers) proved to be a faster way to send bulk texts but were cost-prohibitive for most businesses. Shared short codes became the happy medium for business texting. Still, they were plagued with security and spam issues, prompting carriers to discontinue their usage.
AT&T announced they would stop activating new shared shortcodes for A2P SMS campaigns in October 2018. Other mobile carriers like T-Mobile, Verizon, and Sprint followed, and shared shortcodes are all but extinct for most business useage.
II. Benefits of 10DLC SMS
Technology is always moving forward, not backward. As previously mentioned, 10DLC is the new generation of business A2P SMS. Here are some benefits of switching to 10DLC:
Improved compliance and deliverability
Easy campaign tracking
Enhanced consumer trust via local number recognition
High throughput rate (more messages sent per minute)
More affordable than toll-free phone numbers or dedicated shortcodes
Easy conversion from existing numbers, providing brand recognition
Text and voice communication
Unlimited keyword availability
III. What Are Alternatives to 10DLC?
Is moving to 10DLC required? No. You can still send business texts from local long codes without 10DLC for a while, but your texts may eventually get blocked. Continued use of shared shortcodes will result in delivery rate declines as carriers begin halting shared short code traffic.
Let’s review the alternatives to 10DLC: Dedicated shortcodes and toll-free numbers.
Using Dedicated Short Codes for A2P SMS
Bulk messages can be sent easily
Vanity shortcodes are memorable and provide brand recognition
Texts are spam-resistant due to carriers’ campaign pre-approval
Endless keyword availability
Expensive, varying from $750 to $1500 per month
Restrictive on what you can send
Hard to set up, taking two to three weeks
Highly regulated and state-specific
Using Toll-Free Numbers for A2P SMS
Faster and cheaper than dedicated shortcodes
Enabled for business text traffic
Free calling/texting for consumers
Text-enabled toll-free (TEFT) numbers are not free for consumers to text; standard message rates may apply
Can appear spammy or impersonal, affecting customer engagement
IV. How to Start Sending SMS Campaigns Using 10DLC
How do you get started with converting to 10DLC? First, you must register with Campaign Registry, a centralized hub for A2P 10DLC messaging campaigns. Brands and Campaign Service Providers (CSPs) must be verified before sending messages via 10DLC.
Mobile carriers are working with Campaign Registry to enable businesses to verify and register their SMS campaigns. The Campaign Registry uses an algorithm to review specific company criteria to assign you a “Trust Score.”
The Trust Score determines your messaging throughput or the speed at which your messages are sent. The higher your Trust Score, the higher your messaging throughput.
CM.com connects directly with Campaign Registry, so you don’t have to go through a third party to get started. Campaign Registry charges a one-time $4 fee to register your organization. You will then be charged a $10 registration fee per campaign, per month.
V. Partner With CM.com for 10DLC A2P Texting
Still not sure what type of A2P SMS messaging to use for your customer communications and marketing campaigns? No problem. CM.com supports all four types of business texting numbers: local long code messaging, toll-free long code, dedicated short code, and 10DLC.
Why wait another day to get started? For more information on 10DLC and SMS marketing in general, please reach out!