Modernize your text message capabilities for marketing & customer service with RCS.
Boost engagement by turning simple texts into rich experiences with images, videos, carousels, suggested replies and buttons.
Prepare for exceptional response rates thanks to your branded and verified business profile, building customer trust before and during the conversations.
Send your branded and engaging content directly to your customers' native text messaging app. Easy, familiar, and no third party download required.
Track open rates and monitor engagement in comprehensible analytic dashboards. Learn from the data and optimize where needed to drive better results.
Often, you only get a few seconds to make a first impression and WOW your customers - make sure your messages are rich and engaging.
RCS for Business messages see 7x higher engagement rates compared to SMS, thanks to the interactive features such as buttons and carousels.
Images and Videos
Quick Replies
Buttons
Carousels
Media Cards
Cybercrime is unfortunately part of the modern world, and it damages the trust between customers and businesses. How can you tell which messages are legit, and which ones aren't?
RCS for Business offers verified sender profiles, to prevent spam and to help customers identify official business accounts. And when customers know it's safe, they'll feel more confident to engage.
Brand Visibility
Required Verification
TLS Encrypted
GDPR-Compliant
ISO-Certified
Use RCS for:
RCS is often called SMS 2.0, and perhaps rightfully so!
| Text Limit | Media | Verified Profiles | Open Rate | CTR | |
|---|---|---|---|---|---|
| Text Limit | Media | Verified Profiles | Open Rate | CTR | |
RCS |
3000+ characters |
Rich Media |
Yes |
90% - 95% |
15% - 30% |
SMS |
160 characters |
Not Supported |
No |
98% |
4% - 7% |
RCS is a high-performing communication channel that competes with other modern messaging apps while being native to (most) mobile devices.
With RCS, we want to reach patients in their care process in a safe and complete way that is even more customer-friendly. It's about helping the patient even better in his or her care process.
Jobbe van Nuenen, Business Manager Healthcare ICT at Amphia.
It's not just about the cost of a message, it's about the delivery of the service, it's about the service, responsiveness and support that you can get, it's about that transparency. And so, for me, that's really what's built this incredible partnership over the years.
Rich Mullens, Product Director at Cymba
With SMS via CM.com, we can reach a lot of people very quickly. Randstad needs and uses CM.com’s services to quickly and reliably send messages: for us, time is money.
SMS plays a crucial role in BMW’s ConnectedDrive services. CM.com’s global reach means they don’t have to worry about which routing or mobile network they need to use; CM.com takes care of it with the SMS Gateway.
RCS for Business truly is the rising star of business communication channels - native, safe, and filled to the brim with innovative and engaging features that will WOW your customers worldwide.
But why would you choose CM.com as your RCS for Business provider? Well, here are some perks:
Fast implementation and migration
Easily integrated via API, or as out-of-the-box software
Premium customer support worldwide
GDPR-compliant and ISO- certified
Rich Communications Services (RCS) is a new messaging protocol. It was originally created to replace SMS and MMS messaging, and to elevate text messaging to modern messaging standards. RCS offers many of the features available on popular messaging platforms like WhatsApp, Facebook Messenger, and iMessage. And as a bonus perk, it enables users to communicate with your business within the native messaging app of their phones similar to SMS - no additional app download needed.
More about RCSRCS is a new messaging protocol, originally created with the intent to replace SMS. Contrary to SMS, which consists plain text messages, RCS offers rich media and more innovative features that can elevate business messaging to the next level.
More about RCS vs. SMSRCS Business Messaging and WhatsApp Business Messaging are both notable channels for businesses that strive for a personal and conversational approach to customer communication. WhatsApp is a Meta product, and it requires an app download before use. RCS operates from the native messaging app of (most) mobile phones. The features they offer are quite similar to each other in terms of coverage, rich media, security, and automation.
RCS is native on all Android phones, and in 2024, Apple started to release RCS support with iOS 18. RCS coverage is dependent on operators enabling RCS services. CM.com currently has full RCS coverage in France, Spain, the UK and Germany. With partial operator coverage in Italy, the Netherlands, Sweden, Denmark and more countries to follow.
More about RCS on iOS 18RCS messages can be sent when both the sender and the recipient have it enabled on their phones, and the devices are connected to the internet. Is there no internet connection available, or does either the sender or the recipient not have RCS enabled on their phone? Then the message will be sent as an SMS or MMS message.
RCS Messages are sent over Wi-Fi or mobile data. Are you connected to a Wi-Fi network? Then you won't pay additional costs for using RCS. If you're connected to your own mobile data plan, the costs are based on your provider. Messages send without a connection to the internet will instead be sent as SMS or MMS messages.
Business messaging is evolving rapidly. While SMS has long been the backbone of mobile communication between businesses and customers, new technologies are expanding what messaging can do. Rich Communication Services (RCS) is emerging as the next generation of messaging, enabling interactive conversations, branded experiences, and richer customer engagement directly within the native messaging app. For organizations developing their communication strategies in 2026, understanding the differences between SMS and RCS—and how they work together—is essential.
RCS is a rising star among the messaging channels. It combines the reliability of the SMS network with the added benefits of rich media and other modern messaging features. Its only hiccup was reach - iOS didn't support RCS. Until now.
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Thanks to its rich content and other interactive features, RCS messaging is taking the SMS marketing world by storm. But what is the difference between RCS and SMS? Today, we’ll compare RCS vs. SMS for use in your mobile marketing campaigns.
How can your business use RCS for marketing? Discover how RCS messaging can help your brand share interactive content and engage with customers.
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