Apr 28, 2022 •
Customer Experience
The new normal: customer expectations for zoos and attractions
Hit heavily by COVID-related lockdowns and restrictions, zoos and attractions will be keen to make 2022 the year they bounce back. Consumers have changed, however, and their expectations– in some quarters at least – are very different to those of two years ago.
So what’s driving industry change and what can the industry do about it? We’ve rounded up some of the key talking points that will affect how zoos, theme parks and other attractions will need to market themselves for future success.