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Tag "Customer Experience"

Mar 31, 2022 • Customer Experience

Why unify customer data (and how a Customer Data Platform can help)

Customer personalisation is in hot demand these days — customers want it, and businesses want to deliver it. For your business to do personalisation right, start by unifying your customer data with a customer data platform.

Mar 10, 2022 • Customer Experience

How to prepare for hyper-personalisation

Today, a brand-new customer rules the marketplace. And from product to service to sales, they want their experience to be as personal as can possibly be.

Mar 07, 2022 • Customer Experience

Channels for your eCommerce customer service strategy

Next time you walk into your favourite brick-and-mortar store, try noting the number of service interactions you encounter in a single visit. Now, consider if you would get a similar experience online. It's time for multichannel retailers to reimagine the customer experience in a digital setting. Think — immersive, personalised experiences that grab shoppers' attention.

Feb 03, 2022 • Customer Experience

6 chatbots to revolutionise retail and eCommerce

In the super-competitive world of retail, automation can make the difference between success and failure. Spend too much time on laborious returns or repetitive questions and you’ll have none left to focus on sales strategies and building your customer base. Automating important elements of your retail operation can free up your staff to do great things.

Jan 27, 2022 • Customer Experience

5 Benefits of Google's Business Messages

Google's Business Messages will allow you to meet your customers where they are in their moment of need. Learn more about this conversational messaging channel and what five benefits it can have for your business.

Jan 26, 2022 • Customer Experience

How to make the most of key retail sales periods

The retail year is packed with seasonal sales periods that present an opportunity to increase revenue. Getting the jump on your competition can be tricky, but with the help of some labour-saving technology, you can become a master of the retail calendar and breeze through the busy periods without breaking a sweat. Here’s how…

Dec 13, 2021 • Customer Experience

Stop annoying your customers: how Digital Signing improves customer experience

The creativity of your adverts, the design of your website, and the personal touch of your sales team all contribute to your customers’ experience. Providing a great experience helps generate more customers and more revenue. So, when the customer is willing to sign, it just doesn't make sense to deliver a poor experience.

Dec 02, 2021 • Customer Experience

What is Integrated Customer Service and what are its benefits?

Elevate your business' service experience with integrated customer service. Learn what this is, its benefits and how to get started.

Sep 23, 2021 • Customer Experience

Instagram for Businesses: connect, engage and support your customers on Instagram via API

With Instagram Messaging, brands can manage their presence – making a lot more possible with conversations and be at the forefront of customer experience. The platform’s main features such as shopping, sharing, creating content have made it popular among its users. On the business side of things, it fits squarely into an amazing tool for connecting and resolving customers’ queries. Let's go further and understand what Integrating Instagram Messaging via API means for your business.

Aug 26, 2021 • Customer Experience

WhatsApp for Business: the new way to engage with your customers

The popularity of WhatsApp as a mobile messaging app is steadily growing and with good reason. With 2 billion active daily users sending 65 billion messages every day, in 180 countries and 60 languages, it’s no surprise that Facebook (the developers behind WhatsApp) expanded their platform to include a business application: WhatsApp Business.

Aug 16, 2021 • Customer Experience

8 tips to improve your eCommerce customer support experience

The rise of ecommerce has transformed customer expectations: Today’s consumers want a convenient shopping experience with the ability to quickly and easily resolve issues — the faster, the better. In this blog, we share 8 ways to modernise and scale your customer service experience and retain more buyers.

Aug 09, 2021 • Customer Experience

6 ways to improve customer experience with Mobile Service Cloud

Service, service, service. That has always been the call for businesses that want to keep their clients happy and turn one-time customers into lifelong fans. The wheel has turned, though, and now businesses' priorities centre around customer experience. Is there a difference between the two? And if so, what has changed?

Jun 24, 2021 • Customer Experience

Why is mobile marketing important?

Until recently, we talked about digital marketing as if it were distinct from marketing as a whole. These days, we tend to assume that the vast majority of marketing activity will at least have a digital element to it. The same applies to mobile marketing. We talk about it as a separate discipline from other forms of marketing, but effective modern marketing must have a mobile element to succeed.

Jun 07, 2021 • Customer Experience

Are you making these mobile marketing mistakes?

It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. But are you making these mobile marketing errors?

Oct 29, 2020 • Customer Experience

What is mobile marketing?

More than ever, our smartphones are part of our lives and focusing on mobile marketing provides new opportunities for your business. Your customers are on their mobile phones regularly, so make sure you reach them there. In this article you'll learn what mobile marketing is, how to use it, which channels to use and how you can respond to your customers' needs.

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