previous icon Back to blog
Jan 26, 2022
6 minutes read

How to make the most of key retail sales periods

The retail year is packed with seasonal sales periods that present an opportunity to increase revenue. Getting the jump on your competition can be tricky, but with the help of some labour-saving technology, you can become a master of the retail calendar and breeze through the busy periods without breaking a sweat. Here’s how…

Emily Jane Brown
Emily Jane Brown,
Senior Marketing Manager

JANUARY

Christmas gift returns

Not everyone is a gift-buying god. Sometimes people need to return Christmas gifts and that can cause retail customer service teams a whole host of problems as they try to marry up products with orders not placed by the person returning the item. Returns are a logistical nightmare at the best of times and take up valuable customer service time at a net cost to your business. Automating the returns process can play huge dividends in time and cost savings, ensuring your team can focus on revenue-generating activities. 

January sales

Every month shoppers abandon carts worth almost £30, adding up to a potential £18bn in lost sales every year, according to a 2018 Barclaycard survey. Recovering lost carts can be a tricky task, requiring some compelling messaging to get buyers to revisit their potential purchase. Knowing who the carts belong to is essential in order to retarget them. Equally, maximising the volume and quality of data you hold on each of these customers is essential to give you the best chance at retargeting them successfully. To do that, you need to ensure your data is comprehensive and, most importantly, well organised. Organising your data in a single platform provides easy access for your whole business and makes targeting and retargeting customers simple. 

FEBRUARY

Valentine’s Day

Finding the perfect gift for your other half is difficult enough, but doing it in the pressure cooker environment of Valentine’s Day is another altogether. But Valentine’s is big business and any brand that can tap into the collective panic-buying that occurs in the run-up to every February 14th can reap the rewards. Being able to quickly recommend products and convert on one platform is the holy grail of digital marketing, so you’ll need a tool that allows you to create bespoke product pages on a familiar messaging platform, such as SMS, that integrates with an ecommerce offering. Giving your customers the ability to buy on a platform they’re familiar with makes moving them down the funnel quickly much easier.

MARCH

Mother’s Day 

Mum wouldn't allow your gift to turn up three days late so when it comes to sourcing the perfect gift for Mother’s Day, there’s extra pressure to get it right. Once your customers have found the perfect gift, ensuring it arrives on time is the final piece of the puzzle. Helping your customers avoid a Mother’s Day failure by checking in real-time where their orders are provides peace of mind, and is guaranteed to generate a positive customer experience. 

APRIL

Easter Sunday

When planning an Easter Sunday feast, preparation is key. Making sure food orders are placed promptly is key to ensuring you’re not left with scraps come Easter Sunday. Just as important is making sure your customers can keep tabs on where their order is with timely updates to ensure there are no red faces around the table on the big day. That leaves more time to focus on the all-important Easter Egg Hunt. 

JUNE

Father’s Day

Inspiration for Father’s Day gifts can strike at any time and, chances are it’s most likely to happen at exactly the point your customer service team are tucked up in bed. Delivering truly 24/7 automated customer service means you can be there to answer questions even when your team isn't, pushing those crucial extra sales over the line while you sleep. 


ecomminfographic-blogbanner

JULY

Holiday season

The holiday season is a busy time of year, with millions of holidaymakers setting off to enjoy a well-earned break. Sadly, that means that customer service agents often get nothing of the sort as they field hundreds of queries and concerns from irate, upset, or just plain confused customers. To ensure customer satisfaction, being able to effectively answer and provide solutions for any issues before, during, or after a holiday is critical, but that often means having thousands of intricate pieces of information to hand. Making sure your customer service team has everything they need at their fingertips to deal with a mountain of customer queries this holiday season is essential. 

AUGUST

Back to school

The end of the summer holidays come around quickly, and the list of things to prepare ahead of the new school year is lengthy. Items such as school shoes, bags, lunchboxes and uniforms all need to be procured ahead of the new school year. Help stressed-out parents navigate their back-to-school shopping list with timely reminders and ensure you’re at the front of the queue for their custom. 

OCTOBER

Halloween

Pulling off a spooktacular Halloween takes some planning and the competition for scariest house decorations or most terrifying fancy dress is fierce. Ensuring the various elements of your celebration come together is crucial, but mistakes do happen. Allowing your customers to quickly amend any incorrect order information could be the difference between a disastrous Halloween display and a truly wicked one. 

NOVEMBER

Black Friday

Black Friday gets bigger every year and the overwhelming number of deals means it’s easy for customers to miss the things they’re interested in – and some they hadn’t even realised they needed. Being able to segment your customers means you’re able to target them with knock-out black Friday deals and reach directly into their inboxes instead of relying on them to spot your deals amidst the Black Friday noise. Not only does this mean a more effective sales funnel for you, but it also puts you in the box seats for any additional purchases they happen to make…

Cyber Monday

It’s become one of the busiest times of the year for retailers. Cyber Monday follows hot on the heels of Black Friday and demand for products is particularly high. Ensuring you’ve got a handle on your stock is key so quick efficient communication between different parts of your business, and your retail partners, will allow you to take full advantage of this potential sales bonanza. Efficient inter-team communication is child’s play if you have the right messaging platform.

DECEMBER

Festive Season

With presents to buy and celebrations to organise, customers are trying to tick things off their to-do lists at breakneck speed. Thanks to the always-on nature of online shopping your customers can squeeze in gift purchases whenever they have a spare second, but when you’re buying for multiple people, a bit of retail advice is always helpful. Make it easy for customers to get in touch with burning questions at the moment they’re ready to convert and alleviate the pain of recovering abandoned carts. 


During the busiest times of the retail calendar make sure you take full advantage of the opportunities to increase your revenue with customer service, marketing, and AI-driven technology. Download our ecommerce infographic to find out how.  


ecomminfographic-blogbanner

Download our ecommerce infographic to find out more.

Was this article interesting?
Share it!
Emily Jane Brown
Emily Jane Brown,
Senior Marketing Manager
logo linkedin icon

Is the Marketing Manager for the UK and Ireland at CM.com and mainly writes about the music and sports industry with a focus on attendee experience.

Related articles

sms-10dlc
Apr 08, 2024 • SMS

Increase Promise to Pay conversion rates with SMS

Today business communication is often reduced to quick exchanges and instant messaging, the role of SMS has become increasingly pivotal to keep conversations front of mind. One such area where SMS has proven to be a game-changer is for late payments, especially Promise to Pay (PTP) agreements. These agreements, which involve a commitment to settle a financial obligation, benefit immensely from the efficiency and immediacy that SMS brings to the table. In this blog, we will explore the power of SMS in the context of Promise to Pay agreements.

SMS Customer Service
Mar 25, 2024 • SMS

How to effectively use SMS for late payments

Organisations face a significant challenge in effectively managing overdue payments and cash flow in a positive light with customers. To collect payments while keeping relationships intact and increasing engagement, SMS has emerged as a powerful, efficient and convenient tool for both businesses and customers. In this blog, we’ll explore how to effectively use SMS for late payments, highlighting its benefits and best practices.

sms-in-ecommerce
Mar 11, 2024 • SMS

How to create a successful eCommerce strategy with SMS

Every successful eCommerce strategy should aim to optimise customer communication across the entire buying journey. Why? The customer buying journey isn't limited to the point of sale alone. It encompasses everything leading up to purchase and everything afterwards. So, businesses need to engage and assist customers during the pre-sale, purchase and post-purchase stages - via a channel available to all - to create a successful eCommerce strategy.

how-popular-is-sms
Mar 04, 2024 • SMS

How popular is SMS in 2024? And how can it add value to your business?

While SMS is one of the oldest messaging services, the rise of instant messaging channels made a dent in its traffic. Why? Compared to the newer channels with rich features, SMS is relatively basic in its features, with plain text messages and a character limit of 160. Yet in customer communication, basic is often effective. So much so, that SMS is still one of the most impactful communication channels today. But how can it add value to your business? In this blog, we explore the popularity and key use cases of this ever-lasting channel.

drive-engagement-and-convert-your-conversations-with-whatsapp-carousel
Feb 05, 2024 • WhatsApp

Drive engagement and increase conversion with WhatsApp Carousel

With two billion daily active users globally and ten million downloads annually in the UK, WhatsApp is one of the most popular messaging channels. The WhatsApp Business Platform enables businesses to utilise this channel to connect with customers. It offers a variety of powerful engagement tools to enhance customer communication and boost sales. And now, WhatsApp has added another innovative feature: WhatsApp Carousel.

whatsapp-authentication
Jan 15, 2024 • Authentication

Two-Factor Authentication (2FA) on different messaging channels

Data security is an integral part of any organisation. Yet, how can businesses protect sensitive information in a world where employees and customers access online accounts from multiple devices and channels? Two-Factor Authentication (2FA) is the answer.

digitalizacion-administracion-publica-y-educacion
Dec 14, 2023 • Customer Experience

Elevating experiences: customer engagement technology trends in 2024

As we approach 2024, the ever-evolving landscape of technology continues to shape how customers connect, consume and communicate with businesses. Forrester even predicts customer experience (CX) will improve for the first time in three years, meaning 2024 will be a pivotal year for engagement with every touchpoint becoming a make-or-break opportunity in the customer journey.

live-blog-blog-featured-uk-2
Dec 07, 2023 • Live

5 ways to increase your sponsorship revenue with an event app

As an event organiser, you might view an event app as an unnecessary luxury but don’t rule it out too quickly; an event app doesn't have to be a cost but rather an additional revenue stream. It adds tremendous value as a digital assistant for your attendees and, you have an extra tool to provide sponsors and partners with much more exposure and 'stage time.' For many organisers, an event app enables them to generate more revenue and in many cases, the increased revenue means it pays for itself.

WhatsApp vs SMS: A Comparison For Businesses
Dec 04, 2023 • SMS

WhatsApp vs SMS: which messaging channel is right for your business?

WhatsApp and SMS are widely used messaging channels, boasting incredible user numbers. In the UK alone, WhatsApp has over 30 million users, and 111.8 million consumers have mobile devices with SMS built-in, making both powerful channels to reach customers. But what are the differences between these two exactly? What are the similarities? And more importantly, which one will add the most value to your audience and business?

Is this region a better fit for you?
Go
close icon