Dutch Grand Prix & CM.com Circuit Zandvoort.

CM.com's strategic partnerships help companies optimise customer journeys through conversational commerce and innovation.

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Optimising the Fan Experience

Both partners from Dutch soil share an equal vision of the future of sports and leisure events, where the need for innovation is more relevant than ever.

After the successful implementation of the tools of CM.com in the unique approach to ticket sales for the Formula 1 Heineken Dutch Grand Prix, CM.com and CM.com Circuit Zandvoort are jointly tackling the digital transition of the circuit in the future with Conversational Commerce.

These mobile communications and payment solutions of CM.com offer optimal fan perception throughout the customer journey of the visitors of the Dutch Grand Prix and the CM.com Circuit Zandvoort. 

Formula 1 Heineken Dutch Grand Prix 2021

Learn how CM.com helps the Formula 1 Heineken Dutch Grand Prix to optimise their fan experience with Mobile Marketing Cloud, Mobile Service Cloud, Ticketing, and Payments.

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Acceleration of Digital Innovations in the Event World

Jeroen van Glabbeek

The partnership exceeds just a new name of the circuit. We use all our tools to offer the event visitor a VIP experience. Apart from brand awareness among various target groups, CM.com Circuit Zandvoort connects people through sports and emotion, which is fully in line with our ambition

Jeroen van Glabbeek, CEO of CM.com

Jan Lammers

Formula 1 is a data-driven sport, so it requires a data-driven partner. We have found that partner in CM.com. I really hope we can make Dutch Grand Prix history, by giving fans the best Formula 1 experience they’ve ever had. 

Jan Lammers, Sportive Director Dutch Grand Prix

Robert van Overdijk

The partnership with CM.com was a logical choice. It shows the Circuit’s long-term commitment to digital transformation and development as a business & leisure venue; with a guest-oriented focus. CM.com deeply understands our audiences based on data and insights. 

Robert van Overdijk, CEO of CM.com Circuit Zandvoort

Gilbert Gooijers

We’ve got so many innovative solutions to take this event to the next level. All aspects of the customer journey will be optimised:

no more printed tickets, no more waiting in line to wait to pay for your food…

It will be a Grand Prix unlike you have ever seen before.

Gilbert Gooijers, COO of CM.com

Sponsor of CM.com Circuit Zandvoort

CM.com starts the digital transformation of CM.com Circuit Zandvoort and commits itself as the name-giving sponsor. The partnership results from the successful cooperation CM.com has with the Formula 1 Heineken Dutch Grand Prix.

CM.com Circuit Zandvoort

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