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Oct 14, 2020
4 minutes read

What Is an SMS API and How Does It Work?

Have you ever wondered how an SMS API works? It’s an unfamiliar process to many, but the mechanics behind it are simple. In this article, we’ll explain what an SMS API is, how it works, and the benefits of using an API for business text messaging.

I. What Is an API?

Have you ever linked a social media account like Twitter or Facebook to your company website? If so, you’ve used an API. An API, or Application Programming Interface, makes the functions of a computer program available to another computer program. APIs operate in the background of software applications and are invisible to users.

Programmers on both sides of the application use a standard protocol (called an API specification) to make this connection. “API” refers to this protocol as well as to the service performed via the use of the API.

II. What Is an SMS API?

An SMS API is a type of API that allows your business to integrate SMS (Short Message Service) messaging into your existing software platforms.

SMS APIs enable you to send or receive SMS messages quickly and easily through any website or application. An SMS API makes it possible for your business to operate 24/7, providing customer notifications and information even outside business hours.

Manual systems like email often require hands-on operations, slowing you down and making your business communications seem inconvenient and antiquated to customers. Relying on human intervention to handle routine transactions increases the likelihood of unnecessary errors and drains resources better used elsewhere.

III. What Types of Businesses Use SMS APIs?

An SMS API is ideal for any business or organization that would benefit from streamlined, consistent text communication with their customers. Industries include:

  • Schools

  • Restaurants

  • Airlines

  • Travel and hospitality

  • Insurance companies

  • Shipping and delivery companies

  • Retail and online stores

  • Political polling agencies

  • Medical offices

  • Dental offices

  • Banks

  • Government agencies

  • Fundraising and campaigning agencies

  • Utility companies

  • Real estate agents and brokers

  • Charities and nonprofit organizations

IV. How Does an SMS API Work?

SMS APIs connect telecom carriers to the internet, avoiding the necessity of using a platform or software “middleman” to affect this functionality. After you integrate an SMS API, logging in manually to send SMS messages becomes a thing of the past. API protocols enable you to send SMS messages automatically, saving time and money.

The advantage of using an SMS API over web-based applications is that they don’t require an internet connection. As long as a user has cell phone access, they can receive your messages.

Remember, a user must opt in to receive any SMS messages from you. Be sure to obtain your customers’ express written consent or risk being penalized or fined for TCPA (Telephone Consumer Protection Act) infractions.

V. Why Do Businesses Use SMS APIs?

SMS APIs enable you to send thousands of text messages in seconds, automatically. Using an SMS API allows for efficient, professional, and safe omnichannel communications that improve customer experience and support.

Here are some ways your business can use an SMS API:

  • Enabling two-way communication with customers

  • Customizing messages, including personalized bulk SMS messages

  • Sending one-time passwords (OTPs)

  • Confirming appointments or bookings

  • Tracking message deliveries to provide feedback on customer service efforts

  • Promoting sales and discounts

  • Providing flexibility with segmented marketing campaigns

  • Sending shipment tracking notifications

  • Automating simple tasks to free up staff

  • Scheduling time-sensitive messages at set intervals

  • Using two-factor authentication (2FA) for account security

VI. Get Started With an SMS API Today

If you want to send and receive SMS messages, in the United States or worldwide, look no further than’s SMS Gateway (API). Our SMS gateway allows you to easily send bulk text messages across the globe and can be used in a variety of ways. Plus, our robust Analytics tool provides a detailed, real-time overview of your international traffic to maximize and track flows.

Our SMS API code allows you to send and receive SMS messages in minutes and is fully supported with detailed documentation and complete codes for developers.

Whether you use short codes or long codes, our SMS API helps start meaningful two-way customer conversations at a low cost. And no need to worry about regulations – our expert team will guide you through SMS do’s and don’ts for your target region.

Contact us today to get started providing exceptional customer experiences using an SMS API.

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