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It's known as "the world's most popular messaging app", with good reason. The sheer volume of active daily users on WhatsApp is mind-boggling; 2 billion at the last count, with predictions of reaching 3.5 billion by 2025.

With this in mind, it will come as no surprise that forward-thinking businesses are adopting WhatsApp Business Platform to reach their customers on their favourite messaging channel.

In this guide, you'll find best practices for implementing WhatsApp for customer support, relevant marketing notifications, and smoothing the path between a curious customer and an online purchase with WhatsApp Commerce.