Get inspired with guides and whitepapers•

As a marketer you would have heard of a CRM (Customer Relationship Management) platform, but what about a CDP (Customer Data Platform)? In this introductory guide we explain everything about CDP's.

In this guide, we’ll explain everything you need to know about email deliverability, why it's important, what constitutes good email deliverability, how to ensure your emails are delivered, and more. 

In this brochure, a quick guide to Mobile Marketing Cloud and how companies can use it to automate marketing campaigns with relevance throughout the entire customer journey.

Over the next few years, it’s going to be fascinating to see how new technologies continue to improve the way we qualify leads, add value for our customers and streamline our processes

Innovation, green initiatives, and efficiency are crucial to maintaining a competitive advantage in the coming decades. In this white paper, we discuss how digital signing helps with this.

We asked two of our customer experience experts for their predictions of customer service in 2030. What can we expect in the future, and how can we keep up with consumer demands.

To ensure you're delivering great customer service, you have to set the right KPI's to measure your business. In this guide we set out the 8 key factors that will turn customers into life-long fans.

Getting started with the world of eCommerce or integrating the next big delivery or payment method? We'll guide you through what's important and where you can improve.

With the power of AI, customer questions can be identified, categorised, and resolved more efficiently. Learn more about the Power of AI for Customer Service in the paper.

Could voicebots be the next development in Conversational AI? In this guide we explore the history of the technology, the benefits of voicebots and how to get started with your own deployment. 

In this guide, you’ll see how using the most relevant channels can help your business strengthen relationships with your customers, strategies to evaluate each channel and how to get started.

In this guide we compare the difference between WhatsApp Business App and API, share best practices, features, use cases and how to integrate it into your customer journey.

Are you familiar with the features and opportunities of the essential messaging channels for your business? In this paper, you'll find all the benefits and features of the 7 most popular channels.

Learn about the six key features that help your SMS strategy succeed and how to select the right SMS partner for your business.

In this guide we will explain everything you need to know to get started with Legal Tech and how it can positively impact your firm.

In this whitepaper, we highlight the five biggest challenges in the hospitality sector, and how technology can help to solve them.

In this mini-guide we look at how customer service can use technology to engage with travellers in the most convenient way.

Businesses in retail and eCommerce should change the business-wide approach from transactional to building long-term customer relationships.