Get inspired with guides and whitepapers•

As a marketer you would have heard of a CRM (Customer Relationship Management) platform, but what about a CDP (Customer Data Platform)? In this introductory guide we explain everything about CDP's.

In this guide, we’ll explain everything you need to know about email deliverability, why it's important, what constitutes good email deliverability, how to ensure your emails are delivered, and more. 

In this brochure, a quick guide to Mobile Marketing Cloud and how companies can use it to automate marketing campaigns with relevance throughout the entire customer journey.

Over the next few years, it’s going to be fascinating to see how new technologies continue to improve the way we qualify leads, add value for our customers and streamline our processes

Innovation, green initiatives, and efficiency are crucial to maintaining a competitive advantage in the coming decades. In this white paper, we discuss how digital signing helps with this.

We asked two of our customer experience experts for their predictions of customer service in 2030. What can we expect in the future, and how can we keep up with consumer demands.

To ensure you're delivering great customer service, you have to set the right KPI's to measure your business. In this guide we set out the 8 key factors that will turn customers into life-long fans.

Getting started with the world of eCommerce or integrating the next big delivery or payment method? We'll guide you through what's important and where you can improve.

With the power of AI, customer questions can be identified, categorised, and resolved more efficiently. Learn more about the Power of AI for Customer Service in the paper.

Could voicebots be the next development in Conversational AI? In this guide we explore the history of the technology, the benefits of voicebots and how to get started with your own deployment. 

Discover chatbots for customer acquisition and lead generation - a cost-effective way to convert new customers and re-engage exciting ones.

In this guide, you’ll see how using the most relevant channels can help your business strengthen relationships with your customers, strategies to evaluate each channel and how to get started.

In this guide we compare the difference between WhatsApp Business App and API, share best practices, features, use cases and how to integrate it into your customer journey.

Are you familiar with the features and opportunities of the essential messaging channels for your business? In this paper, you'll find all the benefits and features of the 7 most popular channels.

Learn about the six key features that help your SMS strategy succeed and how to select the right SMS partner for your business.

As our lives become more intertwined and dependent on technology, businesses that redefine their processes to create technology estates that prioritise user experience will lead the way.

Support and sell to your business on Instagram Messaging. Download our brochure to discover the features and benefits of Instagram Messaging for your contact centre.

Whether service related, for marketing or two-factor authentication notifications, send SMS via our campaign manager or API. Discover our global SMS stats and features in our brochure.

In this whitepaper, we highlight the five biggest challenges in the hospitality sector, and how technology can help to solve them.

In this mini-guide we look at how customer service can use technology to engage with travellers in the most convenient way.

In this guide - how to embrace a relational approach while turning challenges into opportunities.

Discover how tech-driven your experience is and receive advice on the next steps in your digital transformation.

Learn how can today’s financial institutions navigate the challenges and opportunities of meeting customer expectations, and what role technology has to play?

The property buying process is more complex than ever before. Download the whitepaper and discover how organisations can help streamline the homebuying process with technology.

The worlds of logistics and communications are converging. Customers, however, aren’t so predictable. Download our guide to discover the challenges needed to address in this multi-channel world.

The Formula 1 Heineken Dutch Grand Prix is an event unlike any other. They teamed up with CM.com to ensure fans have a smooth experience at all times.

The right technology enables businesses to improve their hiring processes. Say goodbye to stacks of paperwork and lengthy application tracks. Read how you can create a smooth hiring experience.