previous icon Back to blog
Sep 18, 2023
6 minutes read

Omnichannel chatbots: create once, offer everywhere

Chatbots spent a decade-plus as a technological sideline: nestling at the corner of websites, roaming the odd FAQ, inviting people to click with a hopeful link. They weren’t a big part of the customer experience. But now – suddenly – they’re everywhere.

Brechtje van Houtum
Brechtje van Houtum,
Content Marketer

The reason is twofold. First, the technology itself has become more integrated with how people prefer to communicate. We’re talking integrations, a merging of channels and chat. Second, is the explosion in AI, Artificial Intelligence. Deep learning and Natural Language models have given chatbots a much broader range of use cases, making them useful in more circumstances. And the results seen from generative AI are positive.

What this means is that customer service chatbots are no longer a checkbox nice to have – they’re a secret weapon for improving customer service across the board. They’re based in the cloud to reduce your IT hassles. Connected to databases to give faster and more meaningful responses. And – most importantly – they integrate seamlessly with multiple channels to ensure your customers never feel they have to adjust to someone else’s way of working.

This is why chatbots are having a moment. But not all chatbots are created equal. So, let’s see what CM.com’s chatbots bring to the party – and why you can count on them to deliver consistent, high-quality customer service that sends your CSAT scores skyward.

One chatbot to rule them all. Integrating AI across channels.

Let’s start with the big one. Customers don’t want to switch between a web chatbot, an automated email, and a messaging service – they want answers on a single channel, preferably in a single interaction. So, your AI must converse on whatever channel they use – time-shifted email, a text typing window, or messaging apps like WhatsApp – but use the same knowledge and learned behaviour (“smarts”) across all.

whatsapp-message-mockup

This is the definition of an omnichannel chatbot. The algorithm (and the data it uses) are separate from any communications channel  and can be integrated with all channels, from web widgets to phone apps. Many channels, but one chatbot. This makes it easier to offer consistent service and to upgrade and extend your chatbot when new models and data become available.

Needless to say, this is how CM.com works. At its core is intent classification: working out what a user’s trying to achieve and generating responses likely to answer that goal. But that processing isn’t dependent on the channel your customers are using; a question can be asked on any medium, and the response given on the same one.

AI on AI: using generative methods to produce training data

Building an AI is one thing; training it – which usually means grinding out reams of test data and sample content – is another. The latter tends to be the most time-consuming part of the process; some researchers spend years training their models. Which isn’t much use if you’ve got a customer on hold.

Hence another feature to look for in an omnichannel chatbot: ease of training. At CM.com, we’ve gone recursive on this, using AI to train our AI – an AI generates realistic and probable customer queries and other text, and the chatbot is trained on that output, which can be wider and more varied than “plain” customer data. It also means you don’t have to spend endless hours guessing how different customers will ask the same question.

It means your chatbot can answer a greater variety of queries in a more diverse range of circumstances and be rolled out in a much shorter period. And during the process, you can test it and adjust for accuracy as often as you like, continually climbing the decimal points toward customer service perfection.

So many channels, so many choices…

Of course, with so many channels capable of being integrated, the next question is which ones to focus on. The simple answer: the ones your customers use. So, the first task is to see where your customers interact most and integrate those channels first. Look at:

  • On your own website. Social media may get all the traffic, but customers will still come to your own site for answers – especially with the market growing sixfold from 2016-2024. Your own branded site is also a great environment to deploy your chatbot first.

  • On Facebook Messenger. Customers viewing your branded Facebook for Business page, or clicking through from an ad, often want to contact you on the same medium – and fortunately, CM.com’s conversational AI chatbot integrates fully with Facebook Messenger. With nearly 3bn monthly active users (almost half the human population) you can’t afford not to be there.

  • On WhatsApp. Nothing beats the comfortable, familiar environment of your own phone apps for carrying on a conversation. An incredible 1 in 4 people use it to stay in touch with friends and family. And WhatsApp for Business now lets you join them – subject to strict rules and codes of practice. The great thing about CM.com’s WhatsApp integration? Those rules are largely baked into the integration itself, keeping you on the right side of the law wherever you operate.

  • On Instagram. Believe it or not, the Influencer-driven app (the world's 8th most visited web property) is about more than beach poses and pictures of food – users reach out to brands on their Instagram accounts and expect answers. Particularly if you’re in the consumer space, think seriously about integrating Instagram into your omnichannel chatbot.

Engage platform ecommerce add ons with chatbot integrations

…and know when to “integrate” a human CSA

Reading the above, you might think we’re so all-in on chatbots we see no role for a human Customer Service Agent. That’s wrong. Many customers want to experience the emotionality and human connection of personal interaction, especially when they need a difficult problem resolved that needs someone to take action. So humans are an essential “integration” of your service desk and always will be.

Fortunately, CM.com makes it easy. At “trigger events” such as a customer asking to speak to a real person, the omnichannel chatbot automatically hands over to a human – on the same channel. A seamless switch, no annoying breaks. Ensuring that when major decisions need to be made, a person with authority can make them.

Go from web-widget chatbot to omnichannel conversational AI, with CM.com

That’s the dream – well-trained and accurate AI that converses in natural language, seamlessly integrated with the channels your customers use, and ready to switch between them without losing context or content. That dream is here today, with CM.com’s Conversational AI Cloud.

And we’d like to talk to you about it. Why not open the conversation today?

Launch your own omnichannel chatbot with CM.com

Was this article interesting?
Share it!
Brechtje van Houtum
Brechtje van Houtum,
Content Marketer
logo linkedin icon

As a content marketer, Brechtje is responsible for all content about our SaaS products. Loves to be up-to-date about new technologies and believes in 'customer first'.

Related articles

WhatsApp vs Facebook Messenger
Feb 12, 2024 • Instant Messaging

WhatsApp vs Facebook Messenger: which messaging channel is right for your business?

WhatsApp and Facebook Messenger are both established messaging channels for customer engagement. But what are the differences? Which advantages does each channel have for what business use case?

drive-engagement-and-convert-your-conversations-with-whatsapp-carousel
Feb 05, 2024 • WhatsApp

Drive engagement and increase conversion with WhatsApp Carousel

With two billion daily active users globally and ten million downloads annually in the UK, WhatsApp is one of the most popular messaging channels. The WhatsApp Business Platform enables businesses to utilise this channel to connect with customers. It offers a variety of powerful engagement tools to enhance customer communication and boost sales. And now, WhatsApp has added another innovative feature: WhatsApp Carousel.

live-blog-blog-featured-uk-3
Nov 30, 2023 • Live

Instagram Messaging: your ticket to winning fans and boosting ticket sales

In today's fast-paced world, the need to capture fans' attention and build loyalty remains a key challenge for independent event organisers. Developing campaigns to boost ticket sales and cut through the noise in this increasingly crowded industry can feel challenging.

Education Technology
Nov 27, 2023 • Conversational AI

How Generative AI supercharges your customer service

Meeting customers' expectations remains the biggest challenge in service. Speed, convenience, and accurate responses are critical to achieving this. With the power of Generative AI, customer questions can be identified, categorised, and resolved more quickly. Plus, your organisation is continuously fed with data to improve the entire customer journey.

blog-retail-ecommerce-instagram-messages
Nov 20, 2023 • Messaging

Leverage Instagram Marketing Messages for retail success

In the dynamic landscape of retail and eCommerce, staying relevant through social commerce has never been more challenging. Social media platforms have emerged as indispensable allies for businesses, reshaping how brands connect with their audience. Among these platforms, Instagram stands tall, boasting a colossal user base of two billion active users globally, 90% of which follow one or more business accounts. Instagram enables them to interact with brands on a more meaningful level.

Acquisition and retention in marketing engage platform
Nov 13, 2023 • Conversational AI

Decoding the struggles of acquisition and retention

In life, they say percentages don't matter, but in marketing, they are everything. The customer journey, spanning from acquisition to retention, is a path filled with potential incremental drop-offs at every touchpoint. A confusing experience here, an ill-timed communication there, and suddenly, your conversion rate is plummeting.

blogpost-2023-regular-03
Nov 06, 2023 • SMS

Measure the effectiveness of SMS for Black Friday

During the Black Friday rush, retailers significantly increase SMS traffic to share exclusive deals, limited-time offers, and early access with customers. In 2022, brands sent 68% more SMS messages on Black Friday. By harnessing the power of this popular communication channel, businesses can reach eager shoppers, boost engagement and drive conversions. Some SMS campaigns have delivered an incredible 2000% return on investment (ROI) during Black Friday. Yet, with increased traffic, retailers must effectively manage and measure SMS campaigns to truly capitalise on the Black Friday weekend.

black-friday-channels
Oct 30, 2023 • Messaging

Boost Black Friday Sales with WhatsApp, Instagram and Facebook

Black Friday stands out as one of the most anticipated shopping events of the year, with half (51%) of UK adults planning to spend during the Black Friday weekend, higher than the 39% planning to spend in 2022. With this, big and small businesses will strive for maximum exposure. Yet, this task is far from straightforward. Retailers must compete to be visible, overcome high advertising costs, and meet escalating customer expectations to cut through the noise and drive conversion. Moreover, every touchpoint in the customer journey represents a make-or-break opportunity to form relationships and drive transactions or risk losing a consumer’s interest and trust.

How Popular is Facebook Messaging
Oct 23, 2023 • Conversational Commerce

Facebook Messenger: popularity, users, and insights

Everybody has probably used, or at the very least heard of, Facebook and its communication channel, Facebook Messenger. But did you know that Facebook Messenger can significantly add value to your business? In this blog, we'll explore how you can use this versatile channel to reach your audience.

Is this region a better fit for you?
Go
close icon