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WhatsApp and Facebook Messenger are both established messaging channels for customer engagement. But what are the differences? Which advantages does each channel have for what business use case?

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Feb 05, 2024 • Compliance

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With two billion daily active users globally and ten million downloads annually in the UK, WhatsApp is one of the most popular messaging channels. The WhatsApp Business Platform enables businesses to utilise this channel to connect with customers. It offers a variety of powerful engagement tools to enhance customer communication and boost sales. And now, WhatsApp has added another innovative feature: WhatsApp Carousel.

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Effective marketing means creating personal and conversational experiences for your customers. And what better place to meaningfully connect to your customers than on their favourite social media platforms and channels such as WhatsApp, Facebook and Instagram? With click-to-chat WhatsApp ads, which direct users on Facebook and Instagram to a WhatsApp chat when clicked, you can offer customers direct and personal engagement and make a seamless entry point to your business's WhatsApp channel.

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Build flexible, functional and rich interactions with WhatsApp Flows

WhatsApp Business Platform is adding another new and innovative feature to its repertoire: WhatsApp Flows. But what are WhatsApp Flows? And what can they do for businesses?

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Data security is an integral part of any organisation. Yet, how can businesses protect sensitive information in a world where employees and customers access online accounts from multiple devices and channels? Two-Factor Authentication (2FA) is the answer.

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Enhancing platform security and implementing Two-Factor Authentication (2FA) processes are crucial for organisations to protect business and customer data. However, these security measures only work when employees and customers are willing to adopt and adhere to them. So, how can your business ensure employee and customer adoption? In this blog, we'll dive into Two-Factor Authentication (2FA), its benefits and best practices to ensure adoption.

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Elevating experiences: customer engagement technology trends in 2024

As we approach 2024, the ever-evolving landscape of technology continues to shape how customers connect, consume and communicate with businesses. Forrester even predicts customer experience (CX) will improve for the first time in three years, meaning 2024 will be a pivotal year for engagement with every touchpoint becoming a make-or-break opportunity in the customer journey.

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