Sep 21, 2020 •
Conversational Commerce, the trend shaping the future of business
While ‘Conversational Commerce’ is no new concept, the phenomenon is gaining momentum, driving innovation, and customer experience in an ever-changing eCommerce landscape. The way today’s consumers choose to communicate with brands is fundamentally shifting. Gone are the days of infuriating calls, jumping through multiple hoops to get to the right department, and confusing out-of-date websites – customers now expect to be able to engage in seamless, conversational experiences with businesses, similar to how they communicate with their friends and family.