Articles from CM.com

Using SMS to Streamline Classroom Management

Mar 30, 2021 • Messaging

10 Applications of Our SMS Gateway Within a Company

If you want to ensure your marketing message to be seen by your target group, then mobile is the best channel – SMS in particular. Using business SMS online is easier than ever with our intuitive online interface. Let’s go through how an SMS Gateway can help you engage with your customers.

Mar 30, 2021 • WhatsApp

How to Use WhatsApp for Business: 6 Creative Customer Case Studies

There’s no denying the popularity of WhatsApp as a communication channel for consumers. But how can businesses leverage WhatsApp’s popularity with consumers? We take a brief look at six brands that effectively use WhatsApp Business to engage their customers and drive brand loyalty.

whatsapp-business-solution-3-creative-cases

Mar 30, 2021 • WhatsApp

A Starter Guide to WhatsApp Message Templates & Buttons

WhatsApp Business message templates are specific message formats that businesses use to send out notifications, alerts, and customer care messages to people who have opted-in to receive messages. These may include appointment reminders, shipping information, issue resolutions, payment update, and now they can be enriched with interactive buttons. Here’s what you need to know about this platform.

Mar 30, 2021 • WhatsApp

How To Collect WhatsApp Business Opt-ins

If you want to reach out to your customers with outbound messaging via the WhatsApp Business solution, you'll need an active opt-in. In this blog, we'll share exactly how you can get valid opt-ins for WhatsApp Business and ways you can direct customers to your WhatsApp Business channel.

Mar 28, 2021 • Security

A Vital POPI Act Requirement: Two Factor Authentication

Have you ever had money disappear from your account while you are sitting at home? Or checked your ID number only to find that you are married to someone you have never met? Sadly, this is the risk we take when entering our personal information online. Whether in a personal or business capacity, we all face the possibility of having our information or identities stolen. While nothing can guarantee the safety of your online information, two factor authentication is a secure option to help protect your data.

Mar 04, 2021 • Instant Messaging

What is WhatsApp Business? Top benefits of the most popular messaging app

Are you interested in learning about WhatsApp Business and what it can offer as a customer support tool? Introducing a new channel can be time-consuming and tricky – but not to worry. We’ve broken down everything you need to know about WhatsApp Business to prepare you for this new addition to your omnichannel toolkit.

Mar 02, 2021 • Mobile Marketing Cloud

9 Mobile Marketing Trends To Watch For in 2021

Few industries have evolved quite as rapidly as mobile marketing. Consumer habits and mobile technologies change fast – businesses need to stay one step ahead of the competition to stay relevant with mobile users. In this article, we’ll share our predictions for the most impactful mobile marketing trends in 2021.

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Jan 28, 2021 • Mobile Service Cloud

17 ways business messaging enhances your customer satisfaction

The ease of communication between businesses and consumers weighs heavily on customer service. Emerging technologies offer numerous possibilities to start conversations with your customers. Conversational channels such as WhatsApp and Facebook Messenger are increasingly being used by companies to engage with customers. But how can you use these channels? To get you up to speed, we share some proven examples. Get inspired and enhance your customer experience today.

Jan 25, 2021 • Sign

Introducing Sign 2.0: New UX Design for E-Signatures

Bringing you the latest exciting design enhancements, based on current UX insights. At CM.com we’re always looking for ways to enhance and improve our products. The world doesn’t stand still, after all.

Jan 12, 2021 • WhatsApp

WhatsApp Business Policy update - new opportunities

WhatsApp Business will be of value for your business if it’s treated as a valuable communication channel. Therefore, you will need to follow the WhatsApp Business Policy, so we ensure that all communication that runs through WhatsApp, is of relevance for the receiver: your customers. Discover what the new policy means for you.

Dec 17, 2020 • Chatbots

The 10 biggest challenges facing today's customer service manager

Customer service has changed and improved enormously over the years. Until a few years ago, companies could only be reached by phone, e-mail or face-to-face. Fortunately, the rapid digitization of our society has contributed to better accessibility of both companies and customers. However, customers' expectations have also changed a lot in recent times . Managing these expectations is sometimes challenging and frustrating. We investigated: what are the ten biggest challenges for today's customer service manager?

Dec 14, 2020 • Sign

Electronic signature vs. digital signature: How are they different?

Gathering pen-and-paper signatures is inconvenient and more difficult than ever in the COVID-19 era, driving the need for electronic and digital signatures. Discover the key differences between electronic signatures and digital signatures in this helpful guide.

Nov 03, 2020 • Sign

Top 10 Reasons to Use Electronic Signatures

We've all hand-signed an agreement or contract, only to have to scan it before sending it over email. It's a time-consuming process, and thankfully, there's an alternative.

Oct 14, 2020 • Mobile Marketing Cloud

Irrelevant advertising: What to avoid when marketing to modern consumers

We live in an age of digital convenience. This means that when we need something, it's often only a click away. But the same applies when we don’t want anything! If you’re being spammed with marketing communications from that one store you reluctantly handed your email address to, it's just as easy to click on the unsubscribe button and sever communication with the brand.

Sep 30, 2020 • Chatbots

The parts of customer service that should never be automated

Whenever self-service or customer service automation solves real problems for customers on their journeys to get their jobs done, its adoption soars. Just think about cash machines, and you see how this has been happening for decades, not just since Amazon started selling books online.