Articles from CM.com

webchat livechat messaging channels mobile phone

Mar 05, 2020 • Instant Messaging

Your business needs live chat, just not the way you think

Webchat has been around almost as long as websites. For years, customer care teams used live chat on their websites to offer low-threshold conversations with their customers. However, traditional HTML based live-chat no longer properly serves the needs of your customers. Or your own, for that matter. These are the 3 reasons why.

Mar 04, 2020 • SMS

Drive conversion with SMS landing pages, new and improved Pages

Within the growing number of new messaging channels, SMS remains a popular and reliable messaging channel for mobile campaigns. By adding rich mobile landing pages (using simple drag and drop logic) to an SMS, you can further improve this channel’s ROI.

Jan 21, 2020 • CM.com

20 years at CM.com | A trip down memory lane

This year, we’re celebrating the 20th ‘birthday’ of CM.com. These 20 years make for countless memorable moments, from game-changing moments for our brand to seemingly smaller moments that made a personal impact we will never forget. We asked the two founders, Jeroen van Glabbeek and Gilbert Gooijers: “What are the first memories that spring to mind, looking back on 20 years CM.com?”

Nov 08, 2019 • Instant Messaging

Black Friday weekend is coming, is your mobile messaging strategy ready?

Over the last few years, Black Friday weekend - including Singles Day and Cyber Monday - has become about the most important time for the retail, travel and hospitality sectors. This marks the start of the holiday shopping season for consumers, and they're looking for the best deals around. But with the massive competition between stores, just participating with Black Friday offers won’t get consumers to your store, both online and offline. Attract them from where they are already spending most of their time - their favourite messaging channels like WhatsApp Business. Here’s how.

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Jul 18, 2019 • Marketing

Customer Data Platform: Everything you need to know as a marketer

With a Customer Data Platform (CDP), you are one step ahead of your competitors. As a marketer, you have to respond quickly to the needs of your customers. In this article we explain what a Customer Data Platform is and how it benefits your business.

Jun 24, 2019 • Instant Messaging

How to use the WhatsApp Business solution in Telecoms

In this series of sector-related tips for the WhatsApp Business API, we're diving into the possibilities of WhatsApp for the Telecoms sector. How can you benefit from the WhatsApp Business solution to reduce pressure on customer care while optimising the customer journey?

Jun 04, 2019 • WhatsApp

How to use the WhatsApp Business solution in: Travel & Hospitality

In this series of sector-related tips for the WhatsApp Business API, we're diving into the possibilities of WhatsApp for the Travel & Hospitality sector. How can you benefit from the WhatsApp Business solution to reduce pressure on customer care while optimising the customer journey?

May 14, 2019 • CM.com

CM.com is mobile technology partner Dutch Grand Prix

The Grand Prix is returning to the Netherlands after 35 years. One of the main sponsors of the Heineken Dutch Grand Prix is CM.com. CM.com’s Conversational Commerce to optimise DGP fan experience.

Jan 22, 2019 • Marketing

The 80/20 rule: Who are your loyal customers?

The “80/20 Rule” as it is frequently called today, is an incredible tool for growing your business. If you can figure out which 20% of your time produces 80% of your business’ results, you can spend more time on those activities and less time on others. Likewise, by identifying the characteristics of the top 20% of your customers (who represent 80% of your sales), you can find more customers like them and dramatically grow your sales. However, many companies invest more in attracting new customers than retaining loyal customers. How is it that we no longer spoil loyal customers? Imagine what encouraging loyal customers can mean for your conversion! But how do you find out who your loyal customers are?

Dec 21, 2018 • Messaging

Multi-channel vs. Omni-channel. What’s the difference?

We have all heard the terms Multi-channel and Omni-channel. What can these marketing strategies mean for your company? For an answer to that question, we need to know the difference between the two. In this short article, we'll explain just what all the fuss is about.

Dec 03, 2018 • Customer Experience

Why you need a Customer Data Platform?

From the very beginning of the business, marketers have reached out to their community to create demand for their products and services. The larger the group of people you can reach in one placement, the more value you can get from a certain channel. And with the right insights, you also ensure that you are targeting everyone with the right message.

Nov 30, 2018 • SMS

5 tips on how to do mobile marketing right this Christmas

As the days get warmer and daylight lasts longer, Christmas shopping starts to kick off. Consumers are seeking out the best gifts at the best prices, meaning competition between retailers can be fierce. How do you ensure that its your inventory that ends up underneath the Christmas tree? If you want to reach your customers before your competitor does, mobile marketing is the way to go.

Jun 26, 2017 • SMS

How to convince consumers in a maximum of 160 characters?

With SMS Marketing generating up to 98% open rates starting at R0.17 per SMS, most marketers find it to be an effective mix to their digital campaigns such as Google Search ads to convince the receivers of an idea and have them take a certain action. For example, to buy a new dryer, sign up for an event or donate money to their charity. But how do you write a persuasive message that leads to the desired action when you are limited to 160 characters?

Oct 19, 2016 • Messaging

Timing is key: When is the best time to reach your audience?

Timing is everything when it comes to marketing: if you send your message at the wrong time, it will be far less successful than if you had sent it just a few hours earlier or later. But how do you know when this perfect time is?

Oct 13, 2015

How to: Send personalised SMS messages using Excel

Personalising the contact you have with your customers is very important. It shows dedication, you have prepared a personal message especially for him or her.