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Tag "Mobile Marketing Cloud"

Oct 19, 2021 • Mobile Marketing Cloud

CM.com’s acquisition of TraceDock - perspectives from TraceDock's founders

Earlier in the summer, we were delighted to announce that TraceDock has joined forces with CM.com as part of an exciting strategic acquisition. This development presents an important alliance between our two companies; one that has significant benefits to the customers and partners of both TraceDock and CM.com, and one that offers a number of exciting opportunities for the future. Here’s the story of TraceDock's founders, Boris Schellekens and Jaap Breeuwer, so far.

Oct 14, 2021 • Mobile Marketing Cloud

Wave goodbye to queuing and crowded bars at your events with Mobile Order

Whether it’s a football match, music festival, or classical concert, there’s nothing more annoying than standing at a crowded bar, fighting to get the barkeeper’s attention for a drink while you miss big chunks of the event. After all, it’s the reason you’re there in the first place. So how do we solve this? Let’s start by looking at something almost all visitors take to events with them: a smartphone. It is already widely used for e-ticketing, so why not also for ordering food and drinks, too? This is where CM.com’s Mobile Order product comes in. The exciting thing is that reducing queuing time isn’t the only benefit this technology can bring events organisers. Let’s take a closer look…

Oct 04, 2021 • Mobile Marketing Cloud

How Conversational Commerce can help charities thrive

The charitable giving sector has had a rough time during the pandemic and charities have had to pivot online in order to survive.

Sep 30, 2021 • Mobile Marketing Cloud

The power of SMS for Black Friday

Black Friday’s popularity has snowballed in the UK over the past decade. Introduced in 2010 by a number of US-owned retailers (including Amazon and Asda), four years later a gaggle of other retailers seized on the potential of the US-born sale event and Black Friday became part of UK culture.

Sep 27, 2021 • Mobile Marketing Cloud

How well do you know your fans?

Sports marketing is a fast-paced, dynamic discipline. So how do you cut through the noise and keep your fans engaged for the long haul?

Sep 16, 2021 • Mobile Marketing Cloud

Mobile marketing: the real estate revolution

Multiple lockdowns have forced the real estate industry to change its approach to marketing, selling and renting property, but how do you navigate property’s new normal?

Sep 09, 2021 • Mobile Marketing Cloud

Smart Mcommerce opportunities for Black Friday and beyond

Black Friday is arguably the world’s biggest sales day of the year, it presents a prime opportunity to attract existing and new customers to your physical or digital store. It’s also a fantastic time to capture valuable customer data, helping you better understand who your customers are, what makes them tick, and what they’re after.

Sep 06, 2021 • Mobile Marketing Cloud

How Apple’s iOS 15 update will change email marketing

Big changes are coming to the world of email marketing. The iOS 15 update is arriving this autumn – as early as September. Apple has announced a number of new privacy protections that will have a massive impact on key metrics, tracking, list hygiene, and data collection.

Sep 01, 2021 • Mobile Marketing Cloud

What's next for the hospitality industry?

Suffering more than most during the height of the pandemic, the hospitality industry has had to adapt. We take a look at the challenges hospitality businesses are facing…

Aug 20, 2021 • Mobile Marketing Cloud

The benefits of SMS marketing

When it comes to getting your marketing message across, open rates are key. If people don't open your comms, they're not going to be moved by your message. So which channel delivers the best open rates? Facebook Messenger? Email? In-app push messaging? The answer is not what you'd expect…

Aug 12, 2021 • Mobile Marketing Cloud

How to create a mobile marketing strategy

Creating a mobile marketing strategy gives you a framework for customer contact that will allow you to be structured and targeted with your content and communication. Planning what you’ll do and when you’ll do it also has the benefit of giving you the bandwidth to be reactive when you need to be. Here are some of the things you should consider when putting your mobile marketing strategy together and what you’ll need from your mobile marketing software.

Jul 29, 2021 • Mobile Marketing Cloud

What is Proptech?

The real estate industry has been comparatively slow to pick up on the benefits of marketing technology and automation, although there are numerous elements of real estate management that are better handled by machine than human. So why the slow uptake?

Jul 15, 2021 • Mobile Marketing Cloud

Why you should automate your mobile marketing

That you’re even considering automating your mobile marketing is a good thing. First of all, the fact that you see mobile marketing as a distinct stream of your marketing activity means you’re taking it seriously. And you should: UK adults spend nearly four times as long online on smartphones as they do on computers according to Ofcom’s Online Nation 2021 report. Secondly, that you’re interested in the concept of automation means you’re looking to create efficient, effective mobile marketing campaigns at scale and speed, which means you see the untapped potential of mobile marketing automation.

Jun 24, 2021 • Mobile Marketing Cloud

Why is mobile marketing important?

Until recently, we talked about digital marketing as if it were distinct from marketing as a whole. These days, we tend to assume that the vast majority of marketing activity will at least have a digital element to it. The same applies to mobile marketing. We talk about it as a separate discipline from other forms of marketing, but effective modern marketing must have a mobile element to succeed.

Jun 23, 2021 • Mobile Marketing Cloud

Platform Updates: June 2021

Every day, over a hundred developers are improving the CM.com platform. In this update, you can read everything about the latest changes made to improve your platform experience.

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