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Tag "Mobile Marketing Cloud"

Feb 10, 2022 • Mobile Marketing Cloud

Creating fans at every stage of the customer journey

Building anticipation and making the most of commercial opportunities is key to maximising revenue for your sports event.

Feb 07, 2022 • Mobile Marketing Cloud

11 industry use cases for a Customer Data Platform

Reaching your customers with the right message at the right time is easy when you have a Customer Data Platform. A Customer Data Platform, or CDP, pulls information from a variety of 1st, 2nd and 3rd party sources and aggregates it into detailed individual customer profiles, simplifying the effective targeting of customers and potential customers.

Jan 26, 2022 • Mobile Marketing Cloud

How to make the most of key retail sales periods

The retail year is packed with seasonal sales periods that present an opportunity to increase revenue. Getting the jump on your competition can be tricky, but with the help of some labour-saving technology, you can become a master of the retail calendar and breeze through the busy periods without breaking a sweat. Here’s how…

Jan 24, 2022 • Mobile Marketing Cloud

10 reasons you need a CDP

A Customer Data Platform, or CDP helps you get to know your customers better. It can aggregate data from a vast variety of sources to give you personalised insight into who your customers are and, most importantly, what they want from you. A CDP can help you create the sort of personalised, targeted marketing campaigns that drive real results and have real impact on your bottom line.

Jan 20, 2022 • Mobile Marketing Cloud

Understanding omnichannel marketing

With so many channels available to consumers, the idea of catering for each one is the kind of challenge that keeps marketers awake at night. It needn’t be a nightmare, though. Delivering a unified experience across all channels is the basis of omnichannel marketing.

Jan 10, 2022 • Mobile Marketing Cloud

What is a Customer Data Platform?

In a world of crowded marketing messages, via a raft of platforms and channels, wouldn’t it be useful to be able to segment your customers according to their characteristics and target them with relevant messages at exactly the right time? The problem is that collecting the data, successfully categorising it, and then putting it to work is a lengthy and complex task. That’s where a Customer Data Platform, or CDP, comes in and it can make a huge difference to the interactions you have with your customers and potential customers…

Dec 20, 2021 • Mobile Marketing Cloud

The tech trends of 2022: innovations that will reshape business in the future

As 2021 comes to an end, many businesses are still responding to changes in the business environment brought on by the COVID-19 pandemic. The global crisis introduced the necessity to innovate, forcing many to rethink how they communicate with their customers and repackage product and service offerings for the new landscape – a landscape defined by digital transformation.

Dec 06, 2021 • Mobile Marketing Cloud

Digital marketing trends for 2022

As marketers, we’re expected to do more and more each year, but that doesn’t have to mean sleepless nights and 6am starts. We can all do a lot more by embracing some of the digital marketing tools at our disposal.

Nov 18, 2021 • Mobile Marketing Cloud

The top 5 benefits of e-ticketing

Digitisation is shaking up the world of traditional paper ticket sales—and that’s a good thing! Ever since smartphones hit the market in 2007, people have quickly embraced the idea of using convenient digital alternatives. Now, when you want to attend a concert or festival, all it takes is a few taps on your screen and your e-ticket is at your fingertips, ready to be scanned when you enter the venue. But the benefits of e-ticketing don’t stop there. Let’s take a look at the top 5 benefits of e-ticketing for event organisers and attendees.

Nov 04, 2021 • Mobile Marketing Cloud

The beauty industry’s digital glow up

As in many industries, the COVID-19 pandemic has only served to accelerate the digital transformation within the beauty business, although the move to online from face-to-face sales has been gathering pace for some time.

Oct 20, 2021 • Mobile Marketing Cloud

Why the sports industry needs to wake up to mobile

Sam Windridge, Head of Commercial Development UK & Ireland, has seen the changing shape of the sports industry over the past two decades. He shares his insight on what’s next for sports marketing.

Oct 19, 2021 • Mobile Marketing Cloud

CM.com’s acquisition of TraceDock - perspectives from TraceDock's founders

Earlier in the summer, we were delighted to announce that TraceDock has joined forces with CM.com as part of an exciting strategic acquisition. This development presents an important alliance between our two companies; one that has significant benefits to the customers and partners of both TraceDock and CM.com, and one that offers a number of exciting opportunities for the future. Here’s the story of TraceDock's founders, Boris Schellekens and Jaap Breeuwer, so far.

Oct 14, 2021 • Mobile Marketing Cloud

Wave goodbye to queuing and crowded bars at your events with Mobile Order

Whether it’s a football match, music festival, or classical concert, there’s nothing more annoying than standing at a crowded bar, fighting to get the barkeeper’s attention for a drink while you miss big chunks of the event. After all, it’s the reason you’re there in the first place. So how do we solve this? Let’s start by looking at something almost all visitors take to events with them: a smartphone. It is already widely used for e-ticketing, so why not also for ordering food and drinks, too? This is where CM.com’s Mobile Order product comes in. The exciting thing is that reducing queuing time isn’t the only benefit this technology can bring events organisers. Let’s take a closer look…

Oct 04, 2021 • Mobile Marketing Cloud

How Conversational Commerce can help charities thrive

The charitable giving sector has had a rough time during the pandemic and charities have had to pivot online in order to survive.

Sep 30, 2021 • Mobile Marketing Cloud

The power of SMS for Black Friday

Black Friday’s popularity has snowballed in the UK over the past decade. Introduced in 2010 by a number of US-owned retailers (including Amazon and Asda), four years later a gaggle of other retailers seized on the potential of the US-born sale event and Black Friday became part of UK culture.

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