previous icon Back to blog
Feb 17, 2022
5 minutes read

How to succeed with mobile marketing for real estate

Mobile marketing for real estate is more valuable than ever before. However, if you’re not investing in real estate mobile marketing, you could be missing a massive part of your target market. Learn how to use mobile marketing strategies to promote open houses, build relationships with clients, and drive lead generation.

Use SMS for Real Estate Marketing Campaigns

Today, over 70 percent of homebuyers look at properties for sale on mobile apps or websites. By connecting directly with your clients and target audience via SMS text message, you reach them where they already spend most of their time: on their mobile devices.

In fact, 75 percent of consumers want to receive offers via SMS. A text message marketing campaign enables your subscribers to interact with your brand’s sales, promotions, and other content whenever is most convenient for them. 

With an SMS marketing platform, you can easily schedule messages, send mass texts, and even segment your subscribers into specific groups for a more personalised experience.

Be Mobile Friendly

Having a user-friendly website is critical for any successful real estate mobile marketing strategy. Mobile web design, or responsive design, is when a website automatically adjusts its layout based on the device on which it is viewed.

For example, a website on your mobile phone will often have a smaller, slightly different design than the version you would see on your desktop computer. If your website is not optimised for mobile users, visitors will likely leave your site.

Consider using a mobile-friendly website template rather than manually adjusting the layout to work on mobile screens. Sometimes responsive designs remove some crucial features, so make sure that important information like your phone number, email address, and current listings are still easily accessible through mobile search.

Chat With Potential Homebuyers

Real estate mobile marketing is about making yourself reachable to your target audience. Scheduled messages and two-way conversations allow you to communicate with potential buyers via their preferred messaging apps (like Facebook Messenger and WhatsApp), enabling you to respond quickly.

Generally, consumers feel more comfortable communicating with businesses using the same channels they use to talk to their friends and family. For example, you can easily send WhatsApp messages to your clients about upcoming open houses, appointment reminders, and new listings without adding more work for your real estate agents.

Proptech ebook

Consider Chatbots

Making yourself available to your clients 24/7 sounds like a great idea. However, you might be wondering, “How can real estate professionals respond to all their messages when they have other work to do?” Chatbots send messages that simulate human conversation, enabling companies to offer 24/7 availability without taking time away from their business.

For example, if a prospective client wants to buy or sell a home, you can configure a chatbot to ask specific questions, like which areas they’re considering or what their budget is. Then the chatbot can automatically send relevant listings, connect them with a real estate agent specialising in first-time homebuyers, or answer questions using pre-written messages based on frequently asked questions.

Use Keywords

An SMS keyword is a word or phrase that someone can text to a short code or business phone number to receive text messages from your brand. Successful keywords are short and easy to remember (like JOIN) and are included on marketing materials like flyers, open house brochures, for sale signs, and advertisements.

SMS keywords make it easy to segment your subscriber list into distinct audiences. For example, real estate businesses might use the keyword OPENHOUSE to create a subscriber list for prospective homebuyers interested in upcoming open houses. 

By segmenting your list into different groups, you can design marketing content for specific targets.

Send Appointment Reminders

One of the benefits of mobile marketing for real estate is being able to schedule messages to be sent out at a later time. In the busy real estate industry, you can’t afford to miss a meeting with a prospective client.

Using mobile marketing tools like an SMS marketing platform lets you set up appointment reminders about upcoming meetings. For example, consider sending a message three days before an appointment to confirm the meeting, then another text the day before to ensure they don’t forget.

Use Electronic Signatures to Save Time

Has your real estate business made the shift to using electronic signatures yet? Along with improved security and compliance built into the software, e-signatures streamline the customer experience and save your business time and money processing paperwork.

To learn more about why you should consider switching to electronic signatures, check out our guide to the benefits of e-signatures.

Use a Customer Data Platform (CDP)

A customer data platform (CDP) collects all the data you have about your clients and consolidates it into a single database, giving you a complete but simplified view of every customer profile. With a CDP, you can create personalised marketing campaigns targeted to specific audiences, such as first-time homebuyers, real estate developers, and more.’s Mobile Marketing Cloud offers powerful omnichannel mobile marketing features, like a CDP that allows you to unlock the potential of your existing customer data. Mobile Marketing Cloud also enables marketing workflows so you can start automating your marketing efforts across all channels, from email to SMS campaigns and more. 

Contact us today to learn more about how can help you get started with mobile marketing for real estate and housing.

Learn more about Mobile Marketing Cloud today.

Was this article interesting?
Share it!

Related articles

payspace customer story
Oct 16, 2023 • Marketing

Enhance your Black Friday SMS marketing with Pages

In recent years, the integration of SMS has played a pivotal role in transforming the Black Friday shopping experience. Retailers and consumers alike have embraced SMS as a powerful tool for communicating promotions, exclusive offers, and time-sensitive alerts.

Jun 30, 2023 • Marketing

How to boost fan engagement: Formula 1 Heineken Dutch Grand Prix use case

What makes sport so great is that it connects all kinds of people. On the other hand, knowing no two sports fans are alike makes it challenging for sports organisations to address different fan segments. The organisation behind the Formula 1 Heineken Dutch Grand Prix acknowledged this challenge and realised they needed to create individual experiences for fans at Circuit Zandvoort. With this ethos, they've built world-beating fan experiences for the first F1 event at Circuit Zandvoort in 35 years. But the team isn't finished. They're working to improve fan engagement year on year. Want to know more? Here we share five insider tips on how the Dutch Grand Prix built fan engagement before, during, and after the race.

May 22, 2023 • Conversational Commerce

Introducing Instagram Marketing Messages

Today, more and more customer engagement happens on social media. And with good reason. Personalised messages on consumers' favourite messaging apps can truly benefit your brand awareness. Instagram's new Marketing Messages feature offers a great marketing tool to be visible where your customers are and re-engage them to boost those conversion rates.

Apr 03, 2023 • WhatsApp

Increase conversion with promotional messages on WhatsApp

In an age of mass marketing, as well as constant TV, internet and email advertising, it’s safe to say that sales periods can be something of an overwhelming experience for consumers around the world. Inundated with information from companies, people could be forgiven for wanting to switch off their phones, radios and televisions and ignore all forms of marketing until the sales period is all over. As an eCommerce owner, you should always be looking to avoid this by diversifying your marketing strategy in a way that suits your customers needs.

Mobile Marketing Cloud conversational marketing blog
Mar 29, 2023 • Marketing

Engagement where it matters:'s take on conversational marketing

Look at most definitions of conversational marketing, and it’s not clear what all the excitement is about. “Engaging customers through dialogue”, “interacting with people via real-time”, “two-way communication”, “putting the focus on interactions using social media messaging channels”. Isn’t that what marketers have been doing for years?

Mar 13, 2023 • WhatsApp

What is a WhatsApp newsletter and how does it work?

WhatsApp newsletters are messages that can be sent from a brand's WhatsApp business account to a specific audience of customers with information that's relevant to them. You can send people special offers, exclusive discounts, and new product announcements. You can also personalise these offers based on special events like holidays and birthdays, or annual promotions like Black Friday and Cyber Monday.

Jan 30, 2023 • Conversational Commerce

Personalisation in retail and eCommerce: there's more than 'Hi John'

Every retail and eCommerce player knows personalisation is essential. It’s how you build customer trust, make your messaging meaningful, and keep shoppers coming back. But fewer realise how deep and broad true personalisation goes.

Live how to get to sport supporters and fix your marketing
Nov 23, 2022 • Ticketing

The big trends in sports marketing for 2023

We talk to’s Sam Windridge about the state of sports marketing over the coming year. Technology presents both challenges and opportunities for sports brands over the coming year. On the one hand, increased access to news and event highlights on a wider-than-ever variety of digital channels threatens the in-person experience. On the other, if brands embrace the digital opportunity, they can build more seamless fan experiences for their customers across a wider variety of channels and satisfy the increased appetite for broader, more immersive experiences both from fans at the event and those watching at home.  We’ve been working on what this means for the next twelve months in sports marketing. Here are some of the major trends we’ve identified for 2023.

marketing trends 2023
Nov 21, 2022 • Customer Data Platform

Digital marketing trends for 2023

After a tough 2022, marketers will be looking ahead to 2023. With economic uncertainty the major theme for this year, it’s likely that marketers will be asked to do more with less. It's a challenging environment but as with all challenges, there are a host of opportunities that quick-thinking and acting brands can benefit from. We look at the marketing trends for 2023 and give our take on the developments that will shape the coming year.

Is this region a better fit for you?
close icon