Tag "WhatsApp"

Mobile Marketing Cloud conversational marketing blog

Mar 29, 2023 • WhatsApp

Engagement where it matters: CM.com's take on conversational marketing

Look at most definitions of conversational marketing, and it’s not clear what all the excitement is about. “Engaging customers through dialogue”, “interacting with people via real-time”, “two-way communication”, “putting the focus on interactions using social media messaging channels”. Isn’t that what marketers have been doing for years?

Mar 28, 2023 • WhatsApp

WhatsApp Business Platform: Pricing changes for June 2023

WhatsApp will introduce new conversation categories and change its pricing model from the first of June, 2023. What does this mean for you and your business?

Mar 28, 2023 • WhatsApp

WhatsApp Business Platform: WhatsApp On-Premise API vs WhatsApp Cloud API

WhatsApp has released its new Cloud API. What are the key differences between the WhatsApp On-Premise API and the WhatsApp Cloud API?

Mar 22, 2023 • WhatsApp

WhatsApp Business features to boost your retail business

WhatsApp Business gives business owners a presence on one of the world's most popular social messaging apps which allows them to communicate more effectively with their customers and help their businesses grow in the online marketplace. Here are just some of the features that have already made the WhatsApp Business Platform an essential part of people's retail practices across the world.

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Mar 20, 2023 • WhatsApp

How to use WhatsApp Business for service automation

The process of refunding or replacing a product is an inherently sensitive situation that can quickly become a source of tension or frustration for customers and businesses alike. Let's face it, when we as consumers are looking for a refund or replacement of a product that we’re unsatisfied with, the idea of having to scroll through lengthy pages of information that may or may not be relevant to what we need to know doesn't exactly fill us with joy; nor does the idea of spending extended lengths of time on hold with customer service.

Mar 13, 2023 • WhatsApp

What is a WhatsApp newsletter and how does it work?

WhatsApp newsletters are messages that can be sent from a brand's WhatsApp business account to a specific audience of customers with information that's relevant to them. You can send people special offers, exclusive discounts, and new product announcements. You can also personalise these offers based on special events like holidays and birthdays, or annual promotions like Black Friday and Cyber Monday.

Feb 27, 2023 • WhatsApp

Why automotive brands must prioritise customer comms over everything

The automotive industry hasn’t necessarily been at the cutting edge of customer experience. With customer expectations rising rapidly in the retail space and brands expected to follow, why is it that automotive brands have been slow to follow suit?

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Feb 20, 2023 • WhatsApp

Collect customer feedback with WhatsApp Business

Customer feedback is a vital part of any business and provides an essential point of contact between the buyer and the seller. However, obtaining good quality feedback can have its obstacles. Giving and collecting information in traditional customer surveys can often take time and effort for consumers and businesses.

Jan 30, 2023 • WhatsApp

Personalisation in retail and eCommerce: there's more than 'Hi John'

Every retail and eCommerce player knows personalisation is essential. It’s how you build customer trust, make your messaging meaningful, and keep shoppers coming back. But fewer realise how deep and broad true personalisation goes.

Jan 23, 2023 • WhatsApp

How to build customer relationships with WhatsApp Business Platform

Boasting an engagement rate of over 70%, the WhatsApp Business Platform has proven itself as an exceptionally valuable channel for building customer relationships. But how do you use this popular channel to your advantage and grow your audience and business? In this article, we will share everything we know about building better customer relationships on WhatsApp.

How Apple’s iOS 15 Update Will Change Email Marketing

Dec 05, 2022 • WhatsApp

How popular is WhatsApp? And how can it benefit your business?

Did you know WhatsApp can add value to your business? With WhatsApp users in the United Kingdom projected to reach 38.35 million users by 2025, businesses can benefit from this immensely popular messaging channel.

Oct 03, 2022 • WhatsApp

How WhatsApp chatbots for insurance can improve lead quality and customer service

In the face of growing competition in the insurance sector, insurers are finding it difficult to attract and retain customers due to extended waiting times. Every day, the insurance industry handles millions of queries about policy terms and conditions, account updates, claims to process, and so forth.

Sep 22, 2022 • WhatsApp

Why engagement on the right communication channels is key

Today’s consumers expect simplicity and convenience when communicating with a business. That means easy engagement and reachability when the customer needs it. Being present on the right communication channels can make or break the customer experience.

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Jul 21, 2022 • WhatsApp

Improve the candidate experience with WhatsApp Business Platform

WhatsApp is one of the biggest messaging solutions in the world. Globally, 2 billion people use WhatsApp and 100 billion WhatsApp messages are sent per day. Therefore, WhatsApp is a vital channel for businesses to communicate with their audiences. In the recruitment market, WhatsApp has become even more common to invite potential job seekers to contact the recruiters or the other way around.

Boost Your Sales With WhatsApp Business Product Messages

Apr 28, 2022 • WhatsApp

Boost sales with WhatsApp Business Product Catalogue

Looking for a new way to boost your sales? Want to showcase your products and services on one of the most popular messaging channels today? You might already use WhatsApp Business to engage with your customers, but did you know that you can also use WhatsApp to boost your sales? Let's take a look at how to optimise your WhatsApp Business usage with product messages.