previous icon Back to blog
Feb 05, 2024
4 minutes read

Drive engagement and increase conversion with WhatsApp Carousel

With two billion daily active users globally and ten million downloads annually in the UK, WhatsApp is one of the most popular messaging channels. The WhatsApp Business Platform enables businesses to utilise this channel to connect with customers. It offers a variety of powerful engagement tools to enhance customer communication and boost sales. And now, WhatsApp has added another innovative feature: WhatsApp Carousel.

What is WhatsApp Carousel?

WhatsApp Carousel offers WhatsApp Business Platform users a new way to market products directly in the conversation with the customer. With WhatsApp Carousel businesses can display products or services in up to ten customisable cards on a horizontal-scroll carousel, use eye-catching visuals and add convenient CTA buttons and links, all in one conversation. This provides an ideal setup for browsing customers to discover products easily and quickly, while delivering a richer experience that will, in turn, drive engagement and increase conversion.

Carousel WhatsAppUse cases for WhatsApp Carousel

Alerts and updates

Notify customers about updates to existing services or new products. In retail, for example, WhatsApp Carousel can introduce a new clothing range or a collaboration with another brand. In travel, WhatsApp Carousel can highlight new holiday destinations or packages. Use this feature to reach out to customers who have shown interest in or purchased similar products or services.

Deals and promotions

Share offers and promotions with customers ahead of significant sales events or annual promotions. In retail, this could be Black Friday, Cyber Monday or the holiday season. In the events industry, this could be for upcoming events or early bird tickets. Tailor these promotions to individual customers, providing personalised discounts on frequently purchased items or exclusive deals for loyal customers.

Notifications and reminders

Send notifications or reminders. In travel, WhatsApp Carousel can remind customers to book day trips or restaurant reservations. In retail, WhatsApp Carousel can alert customers of back-in-stock items or share abandoned cart reminders. Drive these sales forward by including a one-time discount for customers.

Customer service

Help customers troubleshoot queries and offer step-by-step guides with videos or images for common issues. Across all industries, WhatsApp Carousel can provide answers to frequently asked questions with links to information pages or the help desk to enhance customer service.

How to set up WhatsApp Carousel?

WhatsApp Carousel can be set up via a recognised WhatsApp Business Solution Provider, such as Our Business Messaging API enables businesses to connect to WhatsApp and implement the WhatsApp Carousel feature and other WhatsApp templates.

Once the message template has been set up, businesses can start building WhatsApp Carousel messages as follows:

  1. Message Bubble: This is the first message a customer will see so it is important to make it clear why they're receiving the message and refer to what, i.e. a product, will be shown in the carousel.

  2. Card Header: This is the image or video that will be shown, whether a picture of a new product or a video demonstration of how to use a service. This creates a rich, visual customer experience.

  3. Card Body: This is the copy, i.e. product or service details, about each individual item listed. This is shown under the Card Header.

  4. Card Buttons: These are the Call-to-Action (CTA) buttons that make it quick and easy for customers to make a purchase, examples include [Buy Now] or [See More]. Each card can support up to two buttons.

It should be noted that while the WhatsApp Business Platform is available via both an On-Premise API and a Cloud API, the WhatsApp Carousel feature is only available via a Cloud API.

Sign up for the WhatsApp Business Platform with

Are you looking to provide customers with a rich, visual experience via WhatsApp? Sign up for WhatsApp Business Platform today and benefit from all the engagement tools, including WhatsApp Carousel, that WhatsApp Business has to offer. Reach out and speak to one of our experts.

Discuss the possibilities of WhatsApp for your business with

Was this article interesting?
Share it!
Christel Brouwers
Copywriter at Passionate about language and getting’s message out there. Shares content about CPaaS, Payments and more.

Related articles

WhatsApp vs Facebook Messenger
Feb 12, 2024 • Instant Messaging

WhatsApp vs Facebook Messenger: which messaging channel is right for your business?

WhatsApp and Facebook Messenger are both established messaging channels for customer engagement. But what are the differences? Which advantages does each channel have for what business use case?

Ads That Click to WhatsApp
Jan 29, 2024 • WhatsApp

Click-to-chat WhatsApp ads: what are they and what are the benefits?

Effective marketing means creating personal and conversational experiences for your customers. And what better place to meaningfully connect to your customers than on their favourite social media platforms and channels such as WhatsApp, Facebook and Instagram? With click-to-chat WhatsApp ads, which direct users on Facebook and Instagram to a WhatsApp chat when clicked, you can offer customers direct and personal engagement and make a seamless entry point to your business's WhatsApp channel.

WhatsApp Pay
Jan 22, 2024 • WhatsApp

Build flexible, functional and rich interactions with WhatsApp Flows

WhatsApp Business Platform is adding another new and innovative feature to its repertoire: WhatsApp Flows. But what are WhatsApp Flows? And what can they do for businesses?

Jan 15, 2024 • Authentication

Two-Factor Authentication (2FA) on different messaging channels

Data security is an integral part of any organisation. Yet, how can businesses protect sensitive information in a world where employees and customers access online accounts from multiple devices and channels? Two-Factor Authentication (2FA) is the answer.

Dec 07, 2023 • Live

5 ways to increase your sponsorship revenue with an event app

As an event organiser, you might view an event app as an unnecessary luxury but don’t rule it out too quickly; an event app doesn't have to be a cost but rather an additional revenue stream. It adds tremendous value as a digital assistant for your attendees and, you have an extra tool to provide sponsors and partners with much more exposure and 'stage time.' For many organisers, an event app enables them to generate more revenue and in many cases, the increased revenue means it pays for itself.

WhatsApp vs SMS: A Comparison For Businesses
Dec 04, 2023 • SMS

WhatsApp vs SMS: which messaging channel is right for your business?

WhatsApp and SMS are widely used messaging channels, boasting incredible user numbers. In the UK alone, WhatsApp has over 30 million users, and 111.8 million consumers have mobile devices with SMS built-in, making both powerful channels to reach customers. But what are the differences between these two exactly? What are the similarities? And more importantly, which one will add the most value to your audience and business?

Nov 30, 2023 • Live

Instagram Messaging: your ticket to winning fans and boosting ticket sales

In today's fast-paced world, the need to capture fans' attention and build loyalty remains a key challenge for independent event organisers. Developing campaigns to boost ticket sales and cut through the noise in this increasingly crowded industry can feel challenging.

Nov 20, 2023 • Messaging

Leverage Instagram Marketing Messages for retail success

In the dynamic landscape of retail and eCommerce, staying relevant through social commerce has never been more challenging. Social media platforms have emerged as indispensable allies for businesses, reshaping how brands connect with their audience. Among these platforms, Instagram stands tall, boasting a colossal user base of two billion active users globally, 90% of which follow one or more business accounts. Instagram enables them to interact with brands on a more meaningful level.

Is this region a better fit for you?
close icon