Back to blog
’Tis the season for shopping and holiday cheer,
One of the biggest retail moments of the year!
With every brand fighting to shine so bright,
You’ll need smart tools to get your strategy just right
Be seen. Be heard. Be preferred.
You can only convert those that have heard of your brand - but during the peak shopping season everybody is competing for the attention of consumers. Sending deals and special offers to your customers to promote your products, and sending abandoned cart reminders to reel in those last-minute shoppers can truly boost your conversion. But you won't be the only business in the inbox of your audience. You have to make sure your messages stand out.
You can’t make a sale, if they don’t know your name,
In this competitive season, all emails look the same.
Stand out from the crowd with perfectly personalised offers,
And turn casual browsers into committed shoppers.
While email may have been the traditional channel to use to reach out to potential customers, there's a growing popularity for conversational channels when it comes to business messaging. And with good reason! SMS offers great open rates (98%), which is great for making sure your promotions are being seen. But the messages are plain text only - perhaps not the wow-factor you're looking in the peak shopping season. Then there's WhatsApp of course, which also offers rich and interactive features, and is still one of the most popular messaging channels to this day.
What channel should you choose? That depends on your audience - what channels do they use most? And where are they most likely to engage with your content? In fact, you don't even have to choose! CM.com offers all conversational channels in one platform, making a multi-channel approach easy and scalable. This solution is both available as stand-alone-software and via API.
Make the whole journey seamless
Engaging your (potential) customers, and getting them interested in your products is the first step. Now that you have their attention, it's important that you keep it. How? By making the customer buying journey as smooth as possible - in one channel.
Payments can be a bit of an afterthought for many. Just redirect your customers to your payments or checkout page and the sale will sort itself out. But nothing is further from the truth. In fact, every time you redirect a shopper from a chat or app to an external site, you risk losing them! Studies show that up to 22% of shoppers abandon purchases due to complicated checkout flows (Contentsquare).
By offering in-channel, secure payments with the right mix of payment options, you remove friction from that important step in the customer buying journey. Turning casual chats into completed sales, all within one seamless experience.
Turn buyers into loyal customers
The sale is done, the products are shipped. But the story doesn't end there! Your customers will have questions about their purchases, or will want to reach out to your business for other topics. And with this peak in sales, a peak in customer service requests will follow.
To relieve some pressure of your customer care team, you can employ a smart employee that never sleeps; your own AI agent. This agent can provide always-on customer support and quick responses to customer queries, resulting in happy customers while lowering costs for your business.
CM.com offers an innovative agentic AI solution: HALO. With HALO you'll be able to easily set up your customer service agent - on any preferred channel. And the best part? HALO agents feel like humans, and they respond like them too.
The customer journey in one package
The holiday season is one of the busiest and most competitive times for businesses, making it essential to engage customers effectively to boost conversion. And don't forget to provide excellent post-sale support, to turn those buyers into loyal customers.
The season is busy, the sales are in flight,
But a smooth customer journey keeps conversions bright.
Be seen, be heard, in channels your buyers use,
With in-chat AI to reduce the queues.
From the first conversation to the final buy,
Delight your customers and watch your profits fly!
Personalised, multi-channel messaging will help you stand out form the crowd and capture attention where your customers are most active. Offering in-channel payments keeps the buying journey smooth, reduces drop-offs, and boosts conversions. Finally, AI-powered customer support ensures questions are answered quickly and efficiently, relieving pressure on your team while keeping customers satisfied.
A seamless, end-to-end approach, from first conversation to completed purchase and beyond, will help your brand stand out, build loyalty, and maximise success during the peak shopping season.
+27 (21) 180 2560
