Everything businesses need to know about integrating Instagram Messaging via API

What is Instagram Messaging

Instagram is a social media platform for sharing photos and videos. Since its launch, Instagram has become a popular way to connect with friends, family, celebrities, thought leaders, and brands. Every month, 150 million people have a conversation with a business on Instagram. The number of daily conversations between people and businesses on Instagram Messaging grew over 40 percent over the last year.

Instagram Messaging already plays a central role in helping consumers connect with brands in personal ways through story replies, public comments, direct messages, and mentions. The advantages of these conversations in Instagram Messaging are that businesses offer private and personalised conversations, bringing convenience to their customers.

Why Embrace Instagram Messaging for Your Business

With more than 1 billion active users on Instagram and with its rich conversational capabilities, Instagram Messaging brings great opportunities for businesses to have meaningful interactions with its audience on Instagram. Instagram is a place for emerging culture and trend creation. Discovering new brands on Instagram is a valuable part of this experience.

Brands who want to provide excellent customer service throughout the full customer journey, make Instagram Messaging part of their strategy. The social platform acts a key component of any social marketing funnel from brand discovery, educating and nurturing consumers to driving sales. For businesses there is a huge opportunity to improve customer satisfaction and drive sales by having meaningful conversations with people on Instagram.

1. Access and engage with large Instagram community
2. Increase response rates and customer satisfaction
3. Provide excellent customer experience with meaningful 1-to-1 conversations
4. Optimise the customer journey; educate and nurture your audience and drive sales
5. Increase the efficiency or a customer service team

What Are the Instagram Messaging Entry-Points

Instagram Messaging enables people to connect with your business in personal ways, while replying to your story, sending a direct message and via mentions. As a business there are different ways to lead and incite people to start engaging with you on Instagram. Conversations can be initiated via the traditional routes as just described or from your Instagram Business profile, your shop or your stories.

Scale Up! Use the API to Connect Your Tools and Workflows

With the new roll out from the Facebook Messenger API, it’s becomes possible to manage your conversations on Instagram via an API. This means you can easily manage and scale the conversations with your audience on Instagram via an API. With the API it’s possible to let multiple agents answer all your incoming requests simultaneously!

CM.com is one of a few selected API Messaging providers that can integrate with the Facebook Messenger API for Instagram Messaging. With our Business Messaging API, you get access to your customers favorite conversational channels.

“We are thrilled that CM.com is launching the support of Instagram Messaging within its Business Messaging API and Clouds Solutions. The Messenger API for Instagram will now enable all businesses to connect with customers on their preferred messaging channel, while integrating existing tools and data to drive business outcomes,” said Konstantinos Papamiltiadis, VP of Platform Partnerships at Messenger.

“By integrating the Messenger API for Instagram, businesses and developers can effectively scale messaging workflows to better own the customer experience and build more authentic relationships.”

Get Early Access to Instagram Messaging

Learn more about Instagram Messaging and request early access. Sign up and get started soon!

Coming Up: use Instagram Messaging via our Mobile Service Cloud solution.