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Jun 03, 2021
4 minutes read

Everything Businesses Need to Know About Integrating Instagram Messaging via API

During the annual F8 conference, Facebook announced the roll-out of their Messenger API to support Instagram Messaging. In addition to Facebook Messenger, the Facebook Messenger API now also supports Instagram Messaging! The API allows businesses to manage all messages initiated by people at scale. Let’s dive into Instagram Messaging and learn how your business can use this social media platform to improve your customer experience and drive sales.

What is Instagram Messaging

Instagram is a social media platform for sharing photos and videos. Since its launch, Instagram has become a popular way to connect with friends, family, celebrities, thought leaders, and brands. Every month, 150 million people have a conversation with a business on Instagram. The number of daily conversations between people and businesses on Instagram Messaging grew over 40 percent over the last year.

Instagram Messaging already plays a central role in helping consumers connect with brands in personal ways through story replies, public comments, direct messages, and mentions. The advantages of these conversations in Instagram Messaging are that businesses offer private and personalized conversations, bringing convenience to their customers.

Instagram Messaging Inbox Thread Business


Why Embrace Instagram Messaging for Your Business

With more than 1 billion active users on Instagram and with its rich conversational capabilities, Instagram Messaging brings great opportunities for businesses to have meaningful interactions with its audience on Instagram. Instagram is a place for emerging culture and trend creation. Discovering new brands on Instagram is a valuable part of this experience.

Brands that want to provide excellent customer service throughout the full customer journey, make Instagram Messaging part of their strategy. The social platform acts a key component of any social marketing funnel from brand discovery, educating and nurturing consumers to driving sales. For businesses, there is a huge opportunity to improve customer satisfaction and drive sales by having meaningful conversations with people on Instagram.

  1. Access and engage with a large Instagram community;
  2. Increase response rates and customer satisfaction;
  3. Provide excellent customer experience with meaningful 1-on-1 conversations;
  4. Optimize the customer journey; educate and nurture your audience and drive sales;
  5. Increase the efficiency of a customer service team.


What Are the Instagram Messaging Entry-Points

Instagram Messaging enables people to connect with your business in personal ways, while replying to your story, sending a direct message, and via mentions. As a business, there are different ways to lead and incite people to start engaging with you on Instagram. Conversations can be initiated via the traditional routes as just described or from your Instagram Business profile, your shop or your stories.

Instagram Messaging Entry Points


Scale Up! Use the API to Connect Your Tools and Workflows

With the new rollout of the Facebook Messenger API, it becomes possible to manage your conversations on Instagram via an API. This means you can easily manage and scale the conversations with your audience on Instagram via an API. With the API it’s possible to let multiple agents answer all your incoming requests simultaneously!

CM.com is one of a few selected API Messaging providers that can integrate with the Facebook Messenger API for Instagram Messaging. With our Business Messaging API, you get access to your customer's favorite conversational channels.

“We are thrilled that CM.com is launching the support of Instagram Messaging within its Business Messaging API and Clouds Solutions. - Konstantinos Papamiltiadis, VP of Platform Partnerships at Messenger.

The Messenger API for Instagram will now enable all businesses to connect with customers on their preferred messaging channel while integrating existing tools and data to drive business outcomes,” said Konstantinos Papamiltiadis, VP of Platform Partnerships at Messenger. “By integrating the Messenger API for Instagram, businesses and developers can effectively scale messaging workflows to better own the customer experience and build more authentic relationships.”

Request early access to Instagram Messaging and get started soon

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Guylaine Bergé
Is Product Marketer for CPaaS (SMS, Voice and OTT Channels). Guylaine likes to bring the right information at the right time and empower people to make things happen. Bringing the right insights to product, sales and marketing to allow succesfull product to go to market is what drives her everyday. She enjoys to keep up to date to the last CPaaS trends and loves to hear and share our last customer success stories.

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