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Jul 11, 2022
5 minutes read

Scale your business communications with an SMS API integration

When it comes to business messaging and message delivery - SMS works brilliantly. It’s the most accessible channel people still use every day, and it’s unlikely to go away any time soon. And that’s why SMS is used by most businesses, big and small, to communicate with their customers whenever they want and wherever they are. 

Today, SMS has grown into much more than just text messages. With the evolution of Rich Communications Services (RCS), Two-Factor Authentication, mobile landing pages, and multi-channel messaging, businesses are in a position to give their customers a whole new experience using business messaging.

An SMS API allows businesses to integrate SMS messaging into their existing software platforms to send or receive messages quickly and easily. CM.com’s APIs are highly reliable and secure and make it possible for businesses to connect to an SMS gateway to send or receive notifications around the globe, even outside business hours allowing businesses to operate 24/7. 

This flexibility is beneficial when your business outgrows email to SMS or Web SMS systems and demands a more sophisticated communication via SMS gateway API

If you wish to scale your business messaging and send bulk SMS messages worldwide, SMS API integration offers measurable benefits as you get to access your API provider‘s services directly into any of your business applications, website, or system.

Benefits of SMS API Integration

Better Efficiency With Automation 

SMS APIs make workflow faster and more effective reducing manual intervention by the staff. When you automate sending and receiving your SMS messages using APIs, you ensure your communications go out as planned.  

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For example, an API can displace a manual process executed between two applications. Likewise, if your business sends the same message regularly, an SMS API can effectively distribute these messages without manual involvement. You can schedule time-sensitive messages at an exact time, so the customer receives their notification or reminder update at the precise time.

Global SMS Coverage 

SMS API lets you connect your website or application to your SMS API provider’s services for reliable and secure global messaging. You can benefit from direct carrier connections and operator networks offered by your SMS API provider to deliver your SMS worldwide. SMS API will help you send millions of messages worldwide within seconds at the highest quality.

Higher Visibility and Tracking

An API facilitates tracking messages with delivery receipts with the exact time your application delivers each message to the customer’s device, providing your application details of any anomaly in the event of non-delivery.

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Another key feature offered by SMS API is informing your application exactly which outbound message matches a given response. This feature is vital for transactional messaging applications that enable you to match responses with messages. 

Fast, Reliable, and Secure Delivery

Since the API provides straight access to the SMS gateway, you also benefit from direct access to enhanced speed and reliability. You can deliver hundreds or thousands of text messages within seconds globally, from your application to your target audience. 

If your API provider offers the right level of security, the API enables a secure connection between your systems and your provider. 

Integration With Your Business Systems

The API works across your business applications and platforms, enabling you to manage your messages from a single interface. This integrated experience provides a more cohesive and unified view of your overall communications. 

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Integrate SMS via CM.com's Messaging API

CM.com’s Business Messaging API lets you start where you want and with what works. Even a single channel—such as SMS—will add significant value to your CX across your customer-facing infrastructure. You can add more conversational channels in the cloud with the same API based on your business plan. 

The Business Messaging API is easy to set up with your applications and software. CM.com offers an intuitive and self-service interface that takes you through creating and sending a campaign in just a few clicks. Choose to send SMS Campaigns from any database with advanced features and engagement statistics—a solution dedicated to non-tech-savvy users who want to engage customers without using an API. 

Get Started With SMS

If you want to send and receive SMS messages globally or in any part of the world, look no further than CM.com’s SMS Gateway API. Our SMS gateway allows you to send bulk text messages across the globe in a fast and secure way. Plus, our robust Analytics tool provides a detailed, real-time overview of your international traffic to maximise and track flows.

Our SMS API helps you start meaningful two-way customer conversations at a low cost, whether you use short codes or long codes, and fully supports detailed documentation and codes for developers. Our expert team will guide you through SMS do’s and don’ts for your region-specific regulations.

Discover how to offer an exceptional customer experience using an SMS API.

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Guylaine Bergé
Is Product Marketer for CPaaS (SMS, Voice and OTT Channels). Guylaine likes to bring the right information at the right time and empower people to make things happen. Bringing the right insights to product, sales and marketing to allow succesfull product to go to market is what drives her everyday. She enjoys to keep up to date to the last CPaaS trends and loves to hear and share our last customer success stories.

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