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Nov 10, 2021
4 minutes read

How SMS API Integration Helps You Scale Your Business Communications

When it comes to business messaging and message delivery - SMS works brilliantly. It’s the most accessible channel people still use every day, and it’s unlikely to go away any time soon. And that’s why SMS is used by most businesses, big and small, to communicate with their customers whenever they want and wherever they are.

Today, SMS has grown into much more than just text messages. With the evolution of Rich Communications Services (RCS), Two-Factor Authentication, mobile landing pages, and multi-channel messaging, businesses are in a position to give their customers a whole new experience using business messaging.

An SMS API allows businesses to integrate SMS messaging into their existing software platforms to send or receive messages quickly and easily. CM.com’s APIs are highly reliable, secure and make it possible for businesses to connect to an SMS gateway. Which enables businesses to send or receive notifications around the globe, even outside business hours allowing businesses to operate 24/7.

This flexibility is beneficial when your business outgrows email to SMS or Web SMS systems and demands a more sophisticated communication via SMS gateway API.

If you wish to scale your business messaging and send bulk SMS messages worldwide, SMS API integration offers measurable benefits as you get to access your API provider‘s services directly into any of your business applications, website, or system.


Benefits of SMS API Integration


Better efficiency with automation

SMS APIs make workflow faster and more effective reducing manual intervention by the staff. When you automate sending and receiving your SMS messages using APIs, you ensure your communications go out as planned.

For example, an API can replace a manual workflow between two applications. Similarly, if your company delivers the same message frequently, an SMS API can efficiently distribute these messages without the need for manual intervention. You may schedule time-sensitive communications to be delivered at a specific time, ensuring that the client receives their notification or reminder update on time.

Global SMS coverage

SMS API lets you connect your website or application to your SMS API provider’s services for reliable and secure global messaging. You can benefit from direct carrier connections and operator networks offered by your SMS API provider to deliver your SMS worldwide. SMS API will help you send millions of messages worldwide within seconds at the highest quality.

Higher visibility and tracking

An API facilitates tracking messages with delivery receipts with the exact time your application delivers each message to the customer’s device, providing your application details of any anomaly in the event of non-delivery.

Another key feature offered by SMS API is informing your application exactly which outbound message matches a given response. This feature is vital for transactional messaging applications that enable you to match responses with messages.

Fast, reliable, and secure delivery

Since the API provides straight access to the SMS gateway, you also benefit from direct access to enhanced speed and reliability. You can deliver hundreds or thousands of text messages within seconds globally, from your application to your target audience.

If your API provider offers the right level of security, the API enables a secure connection between your systems and your provider.

Integration with your business systems

The API works across your business applications and platforms, enabling you to manage your messages from a single interface. This integrated experience provides a more cohesive and unified view of your overall communications.

Integrate via API With Easy Setup From CM.com’s Online Platform

CM.com’s Business Messaging API lets you start where you want and with what works. Even a single channel—such as SMS—will add significant value to your CX across your customer-facing infrastructure. You can add more conversational channels in the cloud with the same API based on your business plan.

The Business Messaging API is easy to set up with your applications and software. CM.com offers an intuitive and self-service interface that takes you through creating and sending a campaign in just a few clicks. Choose to send SMS Campaigns from any database with advanced features and engagement statistics—a solution dedicated to non-tech-savvy users who want to engage customers without using an API.


Get Started

If you want to send and receive SMS messages globally or in any part of the world, look no further than CM.com’s SMS Gateway API. Our SMS gateway allows you to send bulk text messages across the globe quickly and securely. Plus, our robust Analytics tool provides a detailed, real-time overview of your international traffic to maximize and track flows.

Our SMS API helps you start meaningful two-way customer conversations at a low cost, whether you use short codes or long codes, and fully supports detailed documentation and codes for developers. Our expert team will guide you through SMS do’s and don’ts for your region-specific regulations.

Offer exceptional customer experiences using an SMS API. Contact us today to get started.

Want to learn how to add multiple messaging channels for your business using a single Business Messaging API?

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CM.com
connects tens of thousands of companies with millions of consumers via their mobile phone each day. Behind the scenes, from our innovative platform, CM.com makes sure companies can use these millions of messages, phone calls and payments to become part of people’s lives.

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