previous icon Back to blog
May 14, 2019
2 minutes read

CM.com is mobile technology partner Dutch Grand Prix

The Grand Prix is returning to the Netherlands after 35 years. One of the main sponsors of the Heineken Dutch Grand Prix is CM.com. CM.com’s Conversational Commerce to optimise DGP fan experience.

After the Olympic Games and the World Cup Football, Formula 1 is the largest international sporting event that a country can organize. On average, a Formula 1 race is viewed by 450 million people worldwide. According to experts, a Formula 1 race will generate approximately 35 million euros in advertising for the Netherlands. In the vicinity of the circuit, the race is expected to generate some 80 to 100 million euros in extra turnover per weekend.

Love for technology

CM.com will deploy its platform to optimize the fan experience. Fans can order and receive their tickets via their mobile phone, eliminating the need to print tickets. They can also receive relevant notifications about the race in the run-up, during and after the event. And they will be able to order and pay for drinks, food and other items. No more messing around with cash or vouchers, or waiting in long queues.

Jeroen van Glabbeek, CEO at CM.com says: “When the ambitious initiators behind the Dutch Grand Prix were looking for the most modern way to sell tickets, they approached CM.com. Because the CM.com team consists of true sports enthusiasts who love technology, the collaboration soon grew into a true partnership. CM.com is ready to add the power of Conversational Commerce to the international GP-public experience. Through Mobile Messaging and Payments, fans will be able to optimize their event experience using their mobile phones.”

Was this article interesting?
Share it!
CM.com
connects tens of thousands of companies with millions of consumers via their mobile phone each day. Behind the scenes, from our innovative platform, CM.com makes sure companies can use these millions of messages, phone calls and payments to become part of people’s lives.

Latest articles

blog-interview-halo-customer-service
Mar 19, 2025 • Chatbots

Chatting with the near future: AI's new role in the customer experience

AI innovations in customer service are emerging more rapidly than ever before, especially with the latest addition of Agentic AI and it’s AI Agents. We spoke with Roel Jansen, our Head of Commerce of our Engagement Platform, on how these AI advancements are transforming customer interactions and enhancing the experience. With Roel's expertise and vision, discover the future of customer service and what it means for businesses today. Whether you're an AI enthusiast or just curious about the future, you won't want to miss these engaging insights!

halo
Feb 06, 2025 • CM.com

Agentic AI Agents: Helping you get things done

Looking for a smart and capable employee that never sleeps? A little helper that can take over all your menial and repetitive tasks to make your life a little easier? One that will continuously learn and improve itself to keep assisting you the best it can? This may sound like a dream (and an unrealistic one at that), but it's much closer to reality than you might realise! Discover agentic AI!

featured image agents of chance blog 2025  AI
Feb 05, 2025 • CM.com

Agents of change

A contemplation on CM.com in the era of AI agents.

convert-customer-conversations-this-christmas
Dec 11, 2024 • Messaging

Convert customer conversations this Festive Season: 5 insightful use cases

The holiday season is right around the corner, and it comes with a golden opportunity to connect with your customers in meaningful and personalised ways. Messaging channels like WhatsApp and SMS can help you create an unforgettable customer experience this Festive Season. Stand out by sending curated offers, support, smart deals and festive cheer directly to the phones of your customers. Learn how to leverage channels will not only enhance customer satisfaction but also drive sales during the busiest time of the year.

Jeroen-buitenland
Oct 01, 2024 • CM.com

Pushing boundaries: The path to global success

By 2010, CM.com knew it was time to expand beyond our roots. What begun in nightclubs had grown into a broader client base across various industries. It was time to push boundaries—both literally and figuratively. Here’s the story of our international journey, filled with challenges, triumphs, and lessons.

blog-25-years-diy-to-high-tech
Sep 30, 2024 • CM.com

CM.com’s journey from DIY solutions to a world-class operation

What started as ClubMessage — focused on SMS marketing for nightclubs — quickly evolved into a technology powerhouse capable of handling millions of messages. Within just five years, the company had not only built a vast reach among young people but also developed its own technology to manage high volumes of SMS traffic. This rapid growth saw CM.com become the Netherlands' largest SMS buyer, with its technology branching out into new sectors like television and banking.

puzzle cm.com
Sep 30, 2024 • CM.com

The puzzle comes together: From pieces to platform

We started by offering just SMS services, but today we offer an integrated platform where communication, commerce, and customer engagement come together to drive meaningful business interactions. Over the past 25 years, CM.com has been assembling this platform piece by piece, with each innovation, product, and acquisition adding to the bigger picture. Let’s explore how these puzzle pieces have come together to build the CM.com of today.

blog-25-years-highstreet
Jul 12, 2024 • CM.com

Will you join me at Highstreet?

Picture this...you're leaving a bustling club, but all around you, people are tossing aside paper flyers meant to draw them back for the next big night. Jeroen and Gilbert watched countless flyers hit the floor, when they thought, "There’s got to be a better way!". Gilbert sent a simple text to Jeroen: "Will you join me at Highstreet?" That message changed everything.

unlock-communication-excellence-with-cpaas
Jul 11, 2024 • CM.com

Unlock communication excellence with CPaaS

Diving deeper into CM.com's CPaaS approach is empowering business users to unlock Communication Excellence - a guest article by Quadrant Knowledge Solutions, a global advisory and consulting firm focused on helping clients in achieving business transformation goals with strategic business and growth advisory services.

Is this region a better fit for you?
Go
close icon