previous icon Back to blog
May 14, 2019
2 minutes read

CM.com is mobile technology partner Dutch Grand Prix

The Grand Prix is returning to the Netherlands after 35 years. One of the main sponsors of the Heineken Dutch Grand Prix is CM.com. CM.com’s Conversational Commerce to optimise DGP fan experience.

After the Olympic Games and the World Cup Football, Formula 1 is the largest international sporting event that a country can organize. On average, a Formula 1 race is viewed by 450 million people worldwide. According to experts, a Formula 1 race will generate approximately 35 million euros in advertising for the Netherlands. In the vicinity of the circuit, the race is expected to generate some 80 to 100 million euros in extra turnover per weekend.

Love for technology

CM.com will deploy its platform to optimize the fan experience. Fans can order and receive their tickets via their mobile phone, eliminating the need to print tickets. They can also receive relevant notifications about the race in the run-up, during and after the event. And they will be able to order and pay for drinks, food and other items. No more messing around with cash or vouchers, or waiting in long queues.

Jeroen van Glabbeek, CEO at CM.com says: “When the ambitious initiators behind the Dutch Grand Prix were looking for the most modern way to sell tickets, they approached CM.com. Because the CM.com team consists of true sports enthusiasts who love technology, the collaboration soon grew into a true partnership. CM.com is ready to add the power of Conversational Commerce to the international GP-public experience. Through Mobile Messaging and Payments, fans will be able to optimize their event experience using their mobile phones.”

Was this article interesting?
Share it!
CM.com
connects tens of thousands of companies with millions of consumers via their mobile phone each day. Behind the scenes, from our innovative platform, CM.com makes sure companies can use these millions of messages, phone calls and payments to become part of people’s lives.

Latest articles

Ads That Click to WhatsApp
Feb 05, 2024 • Marketing

Ads that click to WhatsApp: What are they and what are the benefits?

Successful marketing means creating personal and conversational experiences for your customers. And what better place to meaningfully connect to your customers than on their favourite social media channels such as Facebook, Instagram and WhatsApp? With ads that click to WhatsApp, aka click-to-chat WhatsApp ads, you can offer your customers the direct and personal engagement that they crave.

blog-retail-ecommerce-instagram-messages
Nov 13, 2023 • Messaging

Social Commerce: Leveraging Instagram Marketing Messages for Retail Success

In the dynamic landscape of retail and e-commerce, staying relevant through this social commerce revolution, has never been more challenging. As we delve into the heart of the digital age, social media platforms have emerged as indispensable allies for businesses, reshaping the way brands connect with their audience. Among these platforms, Instagram stands tall, boasting a colossal user base of 2 billion active users globally.

messaging-fraud-and-prevention-for-businesses
Oct 16, 2023 • Security

Combat SMS Pumping (AIT) Fraud Effectively With CM.com

In this digital era, providing the optimal customer experience means connecting and engaging with your customers online on their favorite platforms and channels. Online (automated) customer engagement and A2P (application-to-person) messaging is bigger than ever, which unfortunately also means that messaging fraud is on the rise. Artificially Inflated Traffic (AIT) fraud has become an alarming issue in the telecommunications industry, but worry not! CM.com has built the perfect safeguard feature to protect your business endeavors from AIT fraud.

blog-facebook-marketing-messages
Aug 10, 2023 • Conversational Commerce

Introducing Facebook Marketing Messages

Social media plays a crucial role in how businesses connect with customers. Sending personalised messages through the messaging platforms your customers like to use can greatly improve their experience and strengthen their loyalty to your brand. A noteworthy development in this area is the new addition of Facebook Marketing Messages.

dutch-grand-prix-service
Jun 30, 2023 • CM.com

Fast Event Visitor Support at Formula 1 Heineken Dutch Grand Prix

When you go to any event, questions are likely to arise. How do you get there? Where can you find your tickets? And where will you stay? For some questions, you prefer instant support from the organisation. Swift and smooth. In this article, we’ll show how the Formula 1 Heineken Dutch Grand Prix will always help you in the best way possible.

dutch-grand-prix-marketing
Jun 30, 2023 • Marketing

How to Boost Fan Engagement - A Formula 1 Heineken Dutch Grand Prix Use Case

What’s so great about sports is that it connects all kinds of people. On the other hand, knowing no two sports fans are alike makes it challenging for sports organisations to address different fan segments. The organisation behind the Formula 1 Heineken Dutch Grand Prix acknowledged this challenge and didn’t just pack the CM.com Circuit Zandvoort with their best fans. Instead, they’ve managed to enhance their fan experience right at their first racing event in 35 years. What’s more, they keep improving fan engagement year on year. Curious to know how? We’ll share five insider tips on how the Dutch Grand Prix enhanced its fan engagement before, during, and after the race.

Generative AI chatGPT blog about new updates
Jun 21, 2023 • Conversational AI

CM.com's Next Steps into Generative AI: Upcoming Releases for 2023

The market for generative AI has experienced significant growth, with over $14.8 billion of venture capital invested in startups building their products on Large Language Models like OpenAI’s ChatGPT and other generative AI tools. The space is witnessing a boom, evident from the high number of website domain registrations in the field every week. The key challenge for most companies is to find out what’s going to propel their businesses.

instagram-marketing-messages-feature1
May 22, 2023 • Conversational Commerce

Introducing Instagram Marketing Messages

In today's digital landscape, customer engagement is increasingly shifting towards social media platforms. This shift is well-founded, as personalised messaging on the messaging apps preferred by your customers can greatly enhance your brand awareness. With the introduction of Instagram's new Marketing Messages feature, you now have a powerful marketing tool at your disposal to increase your visibility where your customers are and re-engage them effectively, ultimately boosting your conversion rates.

evolution-social-media-in-tourism
Apr 24, 2023 • Conversational Commerce

From Inspiration to Booking: The Evolution of Travel Planning through Social Media

If you haven't already, it's time to start tapping into the power of social media. From inspiring to providing customer service, social media has revolutionised how people experience leisure and travel. And one tool that has played a significant role in this transformation is Meta.

Is this region a better fit for you?
Go
close icon