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Dec 07, 2023
4 minutes read

5 ways to increase your sponsorship revenue with an event app

As an event organiser, you might view an event app as an unnecessary luxury but don’t rule it out too quickly; an event app doesn't have to be a cost but rather an additional revenue stream. It adds tremendous value as a digital assistant for your attendees and, you have an extra tool to provide sponsors and partners with much more exposure and 'stage time.' For many organisers, an event app enables them to generate more revenue and in many cases, the increased revenue means it pays for itself.

Emily Jane Brown
Emily Jane Brown,
Senior Marketing Manager

An end-to-end experience to engage your fans

Being digitally connected is no longer a choice and your biggest fans are spending more and more time online. That’s why to deliver a successful event app, you need to combine both online and offline to give your attendees the full experience. Think about having your program, an interactive map and send direct messages to your fans with push notifications. With an app, you're building a strong bond with your fans – before, during, and after the event. You're reaching right into their pockets with pre-sales updates and announcements. The numerous possibilities for year-round personal engagement will also catch the attention of your sponsors and could broaden the value of your packages.

Tech and data: more opportunities for sponsors

An event app gives your fans a valuable tool that they use frequently. And with smart personalisation and data capture, your event app can gather powerful insights for your sponsors too. While physical banners might make a big statement, an event app provides sponsors with precise data on how much traction their digital sponsorship is getting. Clicks, views, time on the page, and even conversions are measured in a real-time analytics dashboard. You can even offer the data collected from ticket sales and other sales during the event. Add this data to your post-event ROI report for your sponsors and ensure they return to your event year after year.

Smart strategies for brand activation in your event app

There are lots of new and creative ways for your sponsors to engage with your fans via an event app. They get more personal and valuable visibility, and they can clearly see the ROI from their partnership. To give you some inspiration, here are 4 examples of how sponsors can activate their brand:

1. Stand out with in-your-face visibility

The home screen or the splash page of your app, is an obvious choice. The app is opened an average of about 14 times per user; 14 opportunities for your sponsor to stand out. If you use an interactive map during your event, make sure to include references to your sponsor in it. Among all the other Points of Interest (POIs), simply place the sponsor's logo at the physical location where they can be found. We are increasingly seeing that sponsorship entails more than just having a booth at the event. By making online and offline work together, you can boost the return on investment (ROI).

2. Add branded interactive banners to your newsfeed

According to many events already using an app, the newsfeed is the best way to communicate and connect with visitors. Especially when you offer valuable information. Give sponsors space and attention in your newsfeed through banner ads. They're eye-catching and can be fully customised to match your sponsor's branding. This way, you can use the event app to highlight a sponsor. Your app newsfeed is not influenced by algorithms like other social media platforms so you have full control over where and when you want to display banners or ads.

3. Get attention with Push Notifications

By using an event app, you can easily send push notifications to your visitors about the schedule or lineup. Push notifications are highly visible and reach users directly on their devices. For sponsors, you can offer branded and segmented push notifications based on fan data. If your sponsor is physically present at your event, send a push notification to your attendees when they are near the sponsor's location, encouraging them to stop by for extra interaction.

4. A dedicated page in the app

Alongside amazing content and line-ups, create additional space for your sponsors in your app. You could include an overview of all your sponsors and dedicated pages that spotlight them. This gives sponsors ample chances for storytelling and brand activation. Combine the sponsor page with the options mentioned above and offer an appealing sponsorship package with multiple activation points. 


Boost your revenue with sponsors in your own dedicated event app

With a fully branded event app, you enhance engagement with your fans and build your growing digital community. Sponsors get multiple activation points throughout the fan experience to engage and potentially drive footfall to their physical presence. And when your event is over, share data and insights to drive sponsors back to your event next year!

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Emily Jane Brown
Emily Jane Brown,
Senior Marketing Manager
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Is the Marketing Manager for the UK and Ireland at CM.com and mainly writes about the music and sports industry with a focus on attendee experience.

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