previous icon Back to blog
Jul 02, 2021
4 minutes read

How to ensure a smooth candidate experience without (digital) hurdles

We all understand the concept of “customer first” and for most organisations offering exceptional customer service is one of the main business goals. But despite the battle for new talent on the job market, this principle doesn’t determine the way of thinking and acting during the recruitment process. Process digitalisation could be the future when it comes to HR and recruitment.

As the UK begins to recover from the Corona pandemic, the number of job vacancies between March and May 2021 was 758,000, only 27,000 below pre pandemic levels in January to March 2020 (ONS 2021). Most industries have recovered to show vacancies above pre-pandemic levels and therefore the war for talent is on. 

Applying for jobs is a thing of the past

Today’s talent no longer apply for jobs in the traditional way. They constantly receive job offers via LinkedIn. They want to inform themselves. They want to see and feel how an organisation is functioning and what its vision and culture is, to see if they want to be a part of it. As an employer, you have to facilitate candidates to contact you effortlessly throughout the entire process. Use the channels they use, whether that’s WhatsApp, webchat or Facebook Messenger. As an organisation you’ll need to adapt.

Sign Documents Digitally

In todays competitive job market, candidates should encounter as few obstacles as possible. That is also true during the process of signing a contract. Especially during the covid pandemic, many interactions are online via Zoom or Microsoft Teams, instead of face to face. And then you ask a candidate to print and post a physical contract?! That doesn’t add up. Signing documents on paper is obsolete, expensive and time-consuming. It’s so easy to sign documents digitally and it’s all legally binding. It can really make a difference in the actual choice that a candidate makes, if they have received 2 offers: one in a fully digital environment and one that has to be printed out and sent in an envelope.

Nine Hours Instead of Twelve Days

In addition to an employment contract, many other documents are suitable for digital signing such as car lease agreements, loan contracts for laptops, payroll tax reduction forms or training agreements. The benefits are obvious; it saves a lot of time. Practice has shown that digital signing saves 10 minutes per document.

Even more important is the lead time for signing a contact. The average of 12 days has been reduced to less than 9 hours. In many sectors time is of the essence. It also reduces the chance of candidates changing their mind before signing.

Improve Company Image

Digital signing reinforces the image of the organisation as modern and caring. Professionals are quite happy signing and sending contracts digitally. And at the same time the organisation is contributing to the reduction of paper usage.

In addition to this, digital signing has another advantage: fewer mistakes. There is an initial on each page and documents don’t get lost or end up in the wrong file. And if that isn’t enough, the costs will definitely help to make the decision easier. Think about the costs for paper, printing, envelopes, postage and labor. If you are completely digital and you use the proper software, you can save up to three quarters of the initial costs.

A Digital Buddy

The next step is the period between signing the contract and the first day of work. Many people experience that period as a gap. A lot of organisations could improve their onboarding process for instance with a chatbot, a sort of digital buddy. That way you can familiarise new employees with the company before their first day at work. You can deal with practicalities like collecting a leased car, arranging parking space, explaining which entrance can be used and setting up the first few meetings. But it could also be used to show a welcome video from the supervisor.

Use the proper tools and improve the candidate experience to attract the best talent. Preferably one system that provides you with all you need, instead of multiple systems, will make the process as efficient as it can be.

Sign is a simple, easily implementable solution for HR and Recruitment

Was this article interesting?
Share it!
connects tens of thousands of companies with millions of consumers via their mobile phone each day. Behind the scenes, from our innovative platform, makes sure companies can use these millions of messages, phone calls and payments to become part of people’s lives.

Related articles

SMS Customer Service
Mar 25, 2024 • SMS

How to effectively use SMS for late payments

Organisations face a significant challenge in effectively managing overdue payments and cash flow in a positive light with customers. To collect payments while keeping relationships intact and increasing engagement, SMS has emerged as a powerful, efficient and convenient tool for both businesses and customers. In this blog, we’ll explore how to effectively use SMS for late payments, highlighting its benefits and best practices.

Mar 11, 2024 • SMS

How to create a successful eCommerce strategy with SMS

Every successful eCommerce strategy should aim to optimise customer communication across the entire buying journey. Why? The customer buying journey isn't limited to the point of sale alone. It encompasses everything leading up to purchase and everything afterwards. So, businesses need to engage and assist customers during the pre-sale, purchase and post-purchase stages - via a channel available to all - to create a successful eCommerce strategy.

Mar 04, 2024 • SMS

How popular is SMS in 2024? And how can it add value to your business?

While SMS is one of the oldest messaging services, the rise of instant messaging channels made a dent in its traffic. Why? Compared to the newer channels with rich features, SMS is relatively basic in its features, with plain text messages and a character limit of 160. Yet in customer communication, basic is often effective. So much so, that SMS is still one of the most impactful communication channels today. But how can it add value to your business? In this blog, we explore the popularity and key use cases of this ever-lasting channel.

WhatsApp vs Facebook Messenger
Feb 12, 2024 • Instant Messaging

WhatsApp vs Facebook Messenger: which messaging channel is right for your business?

WhatsApp and Facebook Messenger are both established messaging channels for customer engagement. But what are the differences? Which advantages does each channel have for what business use case?

Feb 05, 2024 • WhatsApp

Drive engagement and increase conversion with WhatsApp Carousel

With two billion daily active users globally and ten million downloads annually in the UK, WhatsApp is one of the most popular messaging channels. The WhatsApp Business Platform enables businesses to utilise this channel to connect with customers. It offers a variety of powerful engagement tools to enhance customer communication and boost sales. And now, WhatsApp has added another innovative feature: WhatsApp Carousel.

Nov 30, 2023 • Live

Instagram Messaging: your ticket to winning fans and boosting ticket sales

In today's fast-paced world, the need to capture fans' attention and build loyalty remains a key challenge for independent event organisers. Developing campaigns to boost ticket sales and cut through the noise in this increasingly crowded industry can feel challenging.

Nov 20, 2023 • Messaging

Leverage Instagram Marketing Messages for retail success

In the dynamic landscape of retail and eCommerce, staying relevant through social commerce has never been more challenging. Social media platforms have emerged as indispensable allies for businesses, reshaping how brands connect with their audience. Among these platforms, Instagram stands tall, boasting a colossal user base of two billion active users globally, 90% of which follow one or more business accounts. Instagram enables them to interact with brands on a more meaningful level.

Nov 06, 2023 • SMS

Measure the effectiveness of SMS for Black Friday

During the Black Friday rush, retailers significantly increase SMS traffic to share exclusive deals, limited-time offers, and early access with customers. In 2022, brands sent 68% more SMS messages on Black Friday. By harnessing the power of this popular communication channel, businesses can reach eager shoppers, boost engagement and drive conversions. Some SMS campaigns have delivered an incredible 2000% return on investment (ROI) during Black Friday. Yet, with increased traffic, retailers must effectively manage and measure SMS campaigns to truly capitalise on the Black Friday weekend.

Oct 30, 2023 • Messaging

Boost Black Friday Sales with WhatsApp, Instagram and Facebook

Black Friday stands out as one of the most anticipated shopping events of the year, with half (51%) of UK adults planning to spend during the Black Friday weekend, higher than the 39% planning to spend in 2022. With this, big and small businesses will strive for maximum exposure. Yet, this task is far from straightforward. Retailers must compete to be visible, overcome high advertising costs, and meet escalating customer expectations to cut through the noise and drive conversion. Moreover, every touchpoint in the customer journey represents a make-or-break opportunity to form relationships and drive transactions or risk losing a consumer’s interest and trust.

Is this region a better fit for you?
close icon