Activate brings campaigns, automation, one-to-one personalization, and conversational shopping together. CXP Predictions decides what each customer sees next, and every send teaches the profile what works. So your next campaign, for new customers and loyal ones alike, starts smarter than the last.
Used together, the more you run them, the better they get.
Marketing Campaigns
Email is the workhorse. WhatsApp, RCS, SMS, push and voice run on the same composer and the same workflow engine, on CM.com's own global messaging infrastructure.
Personalization
Forecasts written back as events. Every recipient sees a different message, automatically. Web personalization runs on the same predictions.
Marketing automation
Visual builder. Standard and predicted triggers. Branch logic across email, web and conversational channels in one flow.
Conversational shopping
Recommends, compares, narrows down, books. Hands off to Support the second intent shifts from buying to fixing.
Customer context platform
People, households, locations, products, predictions, all connected. Real-time. Included.
Most marketing teams run one tool for email, another for automation, another to personalize the website, another for chat, and lose half their time keeping them in sync. On Activate you run all of it in one place, so you launch faster and stop waiting on integrations that break. Every channel reads from and writes to the same customer profile, so your whole team is working from one view of the customer.
Email, automation, web personalization and conversational shopping on one platform. No stitching, no second login.
Every channel acts on the same CXP Prediction per customer, automatically.
What one campaign learns, the next one uses, so results build instead of resetting.
Most CDPs hand you a contact with some attributes attached, and it sits still. The Customer Context Platform keeps building: it links each customer to their household, products and behavior, runs CXP Predictions on top, and updates the moment something happens. Marketing, service and your AI agents all read the same live profile, so the customer never feels like a stranger to one team and a regular to another.
A living profile, not a static contact record.
Focus on what they'll do next, not just what they did.
Each interaction sharpens your context and targeting.
CXP Predictions forecasts what every customer will do next, then writes the forecast back to the profile as an event. Email, web, the shopping assistant and conversational channels all subscribe to that event. Group customers by what they're about to do, high intent, loyal, browsing, about to lapse, and each audience gets the message that fits. Per recipient, a different message. Automatically.
Build one campaign and send it across email, messaging and voice from a single place. Business users build in a drag-and-drop composer, developers get the full API. Set the logic once and the platform runs it per customer: it picks the channel each person uses and the moment they're most likely to open, in their language. And because CM.com owns the messaging infrastructure, deliverability, carrier connections and compliance aren't third-party problems. The platform handles where it lands.
