Glossary

{"id":1,"group_id":1,"localisations_l10n":"en","users_name":"system","status":"active","name":"A2P Messaging","slug":null,"description":"A2P stands for Application to Person messaging. These are messages that are sent from an application to a person, for example One Time Passwords, bank alerts or booking confirmations by means of API or Web App.","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":3,"group_id":3,"localisations_l10n":"en","users_name":"system","status":"active","name":"Alphanumeric Sender ID","slug":null,"description":"The sender ID refers to the \"from\", so who has sent the message. This can be alpha (containing characters and numbers), numeric (only numbers) or a numeric short code.","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":2,"group_id":2,"localisations_l10n":"en","users_name":"system","status":"active","name":"API","slug":null,"description":"An API, or Application Programming Interface, makes the functions of a computer program available to another computer program. APIs operate in the background of software applications and are invisible to users.","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-15T06:07:58.000000Z","deleted_at":null} {"id":4,"group_id":4,"localisations_l10n":"en","users_name":"system","status":"active","name":"Authenticator","slug":null,"description":"Authenticator is a mobile Two-Factor Authentication method via mobile app (Push) and SMS. Authenticator can be used via plugins (for Microsoft, WordPress etc.) or our API and allows your user to accept or decline a login session from his mobile phone in just one click.","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-12T05:48:12.000000Z","deleted_at":null} {"id":5,"group_id":5,"localisations_l10n":"en","users_name":"system","status":"active","name":"AutoCollect ","slug":null,"description":"This payment product allows you to automatically collect and follow-up payments in terms. AutoCollect processes the payments and automatically retries failed payments in the most efficient way.","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":41,"group_id":41,"localisations_l10n":"en","users_name":"system","status":"active","name":"Campaigns","slug":null,"description":"Within the Mobile Marketing Cloud, you'll find CM.com's Campaigns: the perfect tool to build and manage your mobile SMS campaigns, both manually and automated.","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-12T05:20:41.000000Z","deleted_at":null} {"id":7,"group_id":7,"localisations_l10n":"en","users_name":"system","status":"active","name":"Carrier Billing","slug":null,"description":"Direct Carrier Billing is an online payment method which allows users to make a purchase by charging payments to their mobile phone bill. Carrier Billing is available for all consumers with a mobile device containing a SIM card.","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":3829,"group_id":57,"localisations_l10n":"en","users_name":"aafke.gulickx","status":"active","name":"Conversational Commerce","slug":"what-is-conversational-commerce","description":"Conversational commerce is the idea of enabling consumers to shop and communicate with brands through messaging channels, voice, and chat. Brands can implement conversational commerce using technology like chatbots, social messaging or virtual assistants.","text":"<h2>What is Conversational Commerce<\/h2><p>Conversational Commerce is the convergence between messaging apps and commerce. The term Conversational Commerce really isn\u2019t all that new. Back in 2015, Uber\u2019s Chris Messina already mentioned Conversational Commerce as the \u2018intersection of messaging apps and shopping\u2019. Uber\u2019s interpretation of this was to enable their customers to find and order their Uber driver without leaving the conversation. This means integrations were made to enable conversion within the messaging channel Facebook Messenger.<\/p><h2>How Does Conversational Commerce Works?<\/h2><p>The basis of Conversational Commerce would be allowing customers to contact your business through their favorite messaging channel and finish the path-to-purchase within that same channel. Each customer has his own channel preference, which means you won\u2019t get away with just disclosing Facebook Messenger.<\/p><p><a href=\"\/conversational-commerce\/\"><img alt=\"The Power of Conversational Commerce\" src=\"https:\/\/www.cm.com\/cdn\/web\/power-of-conversational-commerce.png\"><\/a><\/p><p>You need presence on all the important messaging channels. These include -amongst others- WhatsApp, Viber, Telegram, RCS, WeChat,&nbsp;Apple Business Chat, Facebook Messenger and of course the always reliable SMS for those internet-scarce moments.&nbsp;<\/p><h2>Benefits of Conversational Commerce <\/h2><p>Conversational commerce simplifies the online shopping experience and shortens customer service response times. Consumers benefit from fast, personalized interactions while brands increase conversion rates and revenue.&nbsp;<\/p><p>Here are a few more ways brands and consumers can benefit from conversational commerce:<\/p><ul><li><strong>Personalize Customer Interactions at Scale<\/strong><\/li><\/ul><p>By leveraging advanced AI chatbots, brands can offer one-to-one customer support without increasing headcount.&nbsp;For example, a customer might message your business to ask for gift ideas for someone who loves the outdoors and wants to get into camping.<\/p><p>Traditionally, sales associates would need to get involved to provide personalized suggestions. With conversational commerce, AI chatbots can be programmed to deliver personalized recommendations, guiding customers toward a relevant purchase faster.<\/p><ul><li><strong>24\/7 Customer Support and Reduced Response Times<\/strong><\/li><\/ul><p>Today\u2019s consumers expect a quick and convenient customer service experience. In fact,&nbsp;79% of consumers prefer chatting with customer support&nbsp;because they can get near-instant responses.<\/p><p>Chatbots give customers instant answers \u2014&nbsp;no long hold times required. With conversational commerce, you can quickly answer questions, resolve issues, and build a reputation for stellar customer service.<\/p><ul><li><strong>Fast, Streamlined Checkout Experience<\/strong><\/li><\/ul><p>Nearly 70% of online shopping carts are abandoned.&nbsp;Conversational commerce moves customer interactions online so you can easily resolve problems that would have otherwise stopped them from purchasing.<\/p><p>One of the simplest conversational commerce integrations is the Send to Messenger option from Facebook Messenger. When you activate this feature on your website, customers have the option to connect with you via Facebook Messenger on product pages and the cart page.<\/p><p>Most eCommerce businesses only collect customer email addresses during the checkout process, so you can\u2019t connect with shoppers who didn\u2019t complete their purchase. Through conversational commerce, you can easily follow up with customers who abandoned their online carts and answer any questions they have.<\/p><ul><li><strong>More Convenient Shopping Experience<\/strong><\/li><\/ul><p>COVID-19 has pushed more brands and consumers toward online commerce. With this shift, consumer expectations for speed and convenience will continue to grow. Giving shoppers immediate answers to product-related questions makes for a more convenient and frictionless shopping experience.<\/p><h2>How to get started with Conversational Commerce<\/h2><p>Conversational Commerce allows you to have a natural conversation with your customer on mobile, without any technological hinder. Although conversational commerce might sound like the distant future, you can implement it for your eCommerce business today (no coding required).&nbsp;CM.com can facilitate all the messaging and payment channels from one single platform.<\/p>","meta_title":"What is Conversational Commerce?","meta_description":"Conversational Commerce is the combination of communication between companies and brands with their customers - and online payments. Read more here >","created_at":"2021-04-12T06:32:02.000000Z","updated_at":"2021-04-22T07:25:29.000000Z","deleted_at":null} {"id":6,"group_id":6,"localisations_l10n":"en","users_name":"system","status":"active","name":"CPaaS","slug":null,"description":"CPaaS stands for Communications Platform as a Service. It is a cloud-based delivery platform which enables businesses to add real-time Communication Channels (SMS, Voice and Conversational Channels) to their applications with the use of APIs.","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-12T05:56:38.000000Z","deleted_at":null} {"id":17,"group_id":17,"localisations_l10n":"en","users_name":"system","status":"active","name":"Customer Contact","slug":null,"description":"A multi-user dashboard to connect your customer service center to the OTT chat network such as Facebook Messenger, WhatsApp and WeChat. With Customer Contact, you can communicate with customers via all the messaging channels they\u2019re already using from one platform.","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-12T07:20:44.000000Z","deleted_at":null} {"id":10,"group_id":10,"localisations_l10n":"en","users_name":"system","status":"active","name":"Dedicated Short Code","slug":null,"description":"A dedicated short code is used to enable companies to send messages with a specific short code dedicated only for their business and enabling response for the end user to that same number (Sender ID).","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-14T05:26:22.000000Z","deleted_at":null} {"id":3826,"group_id":56,"localisations_l10n":"en","users_name":"aafke.gulickx","status":"active","name":"Digital Signature","slug":"what-is-digital-signature","description":"A digital signature guarantees that an electronic document is authentic. It is an encrypted digital code appended to an electronic document to verify that it was created by a known source and has not been altered.","text":"<h2>What is a Digital Signature<\/h2><p>A digital signature is the technology that proves the authenticity of a document. Digital signatures require a digital certificate from a certificate authority to vet a user's identity. The certificate is bound by cryptography to the signed document, creating a unique digital fingerprint.&nbsp;<\/p><p><a href=\"\/sign\/\"><img alt=\"what is a digital signature\" src=\"https:\/\/www.cm.com\/cdn\/web\/sign-platform.svg\"><\/a><\/p><p>Digital signatures also embed a public key infrastructure (PKI) into the signing process. PKIs generate two keys\u2014 one public and one private \u2014 to identify the signer and the entity requesting the signature. Both the digital certificate and PKI provide stringent identification and security for sensitive legal documents.<\/p><h2>Electronic Signature Vs. Digital Signature<\/h2><p>Electronic signatures are digital symbols that a signer applies to a contract while digital signatures use encryption methods to authenticate digital documents. While both signatures are legally binding, electronic signatures replace traditional signatures.<\/p><p><strong>Digital Signatures:<\/strong><\/p><ul><li>Use sophisticated certificate-based identification methods<\/li><li>Secure document integrity<\/li><li>Are not equivalent to a handwritten signature<\/li><li>Use encryption to verify the validity of signed documents<\/li><li>Require third-party verification<\/li><\/ul><p><strong>Electronic Signatures:<\/strong><\/p><ul><li>Use standard methods (employee ID, email, or multi-factor authentication) to authenticate a signer\u2019s identity<\/li><li>Verify document authenticity<\/li><li>Are equivalent to a handwritten signature<\/li><li>Use audit trails to validate signed documents<\/li><li>Are easy to apply via electronic signature apps<\/li><\/ul>","meta_title":"What is a Digital Signature | CM.com Glossary","meta_description":"A digital signature guarantees that an electronic document is authentic.","created_at":"2021-04-07T11:07:03.000000Z","updated_at":"2021-04-22T05:46:07.000000Z","deleted_at":null} {"id":11,"group_id":11,"localisations_l10n":"en","users_name":"system","status":"active","name":"Direct Dial In (DDI)","slug":null,"description":"Direct Inward Dialing (DID) or Direct Dial In (DDI) is a service of a local phone company or local exchange carrier that provides a block of telephone numbers for calling into a company\u2019s private branch (PBX) or IP telephony system. Using DDI, a company can offer its customers individual phone numbers for each individual or workstation within the company without requiring a physical line into the PBX for each possible connection. ","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":12,"group_id":12,"localisations_l10n":"en","users_name":"system","status":"active","name":"Direct Inward Dialing (DID)","slug":null,"description":"See Direct Dial In (DDI).","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":8,"group_id":8,"localisations_l10n":"en","users_name":"system","status":"active","name":"DLR","slug":null,"description":"A DLR refers to a status of a sent message. Once the message has been received (or not) within the 48-hour retry range, the sender (company or aggregator) receives a Delivery Status Report with detailed information about the processed message.","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":9,"group_id":9,"localisations_l10n":"en","users_name":"system","status":"active","name":"DTMF tones ","slug":null,"description":"Dual Tone Multi Frequency is a method often used in IVR systems to choose menu items or enter codes. DTMF is widely used for telecommunication signalling over analog telephone lines in voice-frequency bands, and is used in push-button telephones for tone dialling.","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":14,"group_id":14,"localisations_l10n":"en","users_name":"system","status":"active","name":"Email Campaigns","slug":null,"description":"Within the Mobile Marketing Cloud, you'll find CM.com's Email Campaigns: the perfect tool to\u00a0create and personalize emails, easily A\/B-test\u00a0those emails and send email campaigns in bulk.","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T10:57:40.000000Z","deleted_at":null} {"id":27,"group_id":27,"localisations_l10n":"en","users_name":"system","status":"active","name":"Email to SMS","slug":null,"description":"Mail SMS is an email to SMS app that converts standard emails into text messages. By using your own email client, turning email into SMS is as easy as sending an email. You can use every email program to send SMS messages from your Online SMS Gateway account.","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-12T06:18:08.000000Z","deleted_at":null} {"id":13,"group_id":13,"localisations_l10n":"en","users_name":"system","status":"active","name":"ESMEs","slug":null,"description":"External Short Messaging Entities or ESMEs are external applications that connect to an SMS service for sending and receiving SMS messages. Examples of ESME\u2019s are voting systems or automated marketing messages. ","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":15,"group_id":15,"localisations_l10n":"en","users_name":"system","status":"active","name":"Fake DLR\u2019s","slug":null,"description":"Fake DLR\u2019s are a known problem amongst aggregators. In a fake DLR, the supplier of a connection falsely reports a successful delivery to an end-user device. This results in loss of money, because companies pay for messages that are never delivered on a handset. ","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":16,"group_id":16,"localisations_l10n":"en","users_name":"system","status":"active","name":"GDPR","slug":null,"description":"The General Data Protection Regulation is a EU-regulation that prescribes what precautionary measures companies must take to protect citizens from privacy and data breaches, including how to handle breach notifications. ","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":18,"group_id":18,"localisations_l10n":"en","users_name":"system","status":"active","name":"HLR","slug":null,"description":"Home Location Register (HLR) is an MNO database containing all information related to a mobile subscriber\u2019s device. CM.com uses HLR for its Number Lookup feature, allowing you to verify number information and prevent fraud.","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-13T15:29:17.000000Z","deleted_at":null} {"id":19,"group_id":19,"localisations_l10n":"en","users_name":"system","status":"active","name":"Hybrid (Hybrid Messaging)","slug":null,"description":"Hybrid messaging enables you to send push messages with SMS as fall-back. Mobile messages will be sent via the cost-effective push messaging. If the receiver doesn\u2019t have your app installed or is offline, the message is sent via SMS. This way you\u2019ll realise the highest reach at the lowest cost. If you don't have your own app, you can use CM's Notifire app. ","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":20,"group_id":20,"localisations_l10n":"en","users_name":"system","status":"active","name":"IMSI","slug":null,"description":"International mobile subscriber identity, unique for every SIM card. The IMSI code is related to one SIM card, so even if the phone number is used again by another user, the sim card will be printed again and with that it will receive a new IMSI Code.","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":21,"group_id":21,"localisations_l10n":"en","users_name":"system","status":"active","name":"JSON","slug":null,"description":"JSON or JavaScript Object Notation is a standard text-based format for representing structured data based on JavaScript object syntax.","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-22T05:45:16.000000Z","deleted_at":null} {"id":22,"group_id":22,"localisations_l10n":"en","users_name":"system","status":"active","name":"Long Code (Long Number)","slug":"what-is-long-code-long-number","description":"A Long Code or Long Number is a standard-length (10-digits) virtual phone number that can be used by businesses to send and receive SMS and MMS messages, or to make and receive voice calls. They are cheaper to use than short codes.","text":"<p>Unlike Short Codes, the biggest differentiator of a Long Number is the ability to use it for communicating internationally. Whereas Short Codes are limited to domestic\/national communications via messaging.<\/p><p>Long Numbers&nbsp;are typically 10+ digits long and are much more challenging to memorize\/recognize than short codes. However, long numbers still provide brands with increased visibility and reputation in other ways:<\/p><ol><li>Long numbers are more realistic and engaging to recipients who evaluate the validity of a business message vs. short code numbers that often get associated with automation.<\/li><li>Users are more likely to reach and engage with a Long Number as they are standard length phone numbers and appear more credible and humanized\/personal.<\/li><\/ol><h2>Who Uses Long Codes?<\/h2><p>Long numbers enable businesses to own their own unique number, unlike&nbsp;short codes&nbsp;which are commonly purchased as a shared short code vs dedicated short code, which are used among many other businesses.<\/p><p>Long numbers provide businesses throughout a vast range of different sectors and industries to collect and generate large volumes of mobile-originated&nbsp;(MO) SMS text messages&nbsp;from subscribers, including wireless application service providers,&nbsp;mobile virtual network operators,&nbsp;mobile virtual network enablers,&nbsp;SMS aggregators, e-sellers, advertising agencies, media channels, and mobile infrastructure providers.<\/p><h2>When To Use A Long Code or Long Number?<\/h2><ul><li>Competitions &amp; Voting<\/li><li>Product &amp; Service Feedback<\/li><li>Campaigns &amp; Promotions<\/li><li>Global Company Availability<\/li><li>International Events Updates &amp; Alerts<\/li><li>Reception Channel for SMS Messages for Business to Consumer Conversations<\/li><li>Direct Response\/Reply Channel<\/li><li>2-way communications businesses and suppliers<\/li><li>SMS-to-email applications<\/li><li>SMS multi-party chat services<\/li><li>Dedicated Channel for Mass Mail Campaigns<\/li><li>Promotional Activities<\/li><li>and much more!<\/li><\/ul><h2>What are the Benefits of Using A Long Number?<\/h2><p>Long codes are meant for person-to-person communications, and can send only 1 message per second. Long codes have content restrictions that allow carriers to block traffic. Long codes are strictly intended for person-to-person interaction.<\/p><p>Another benefit and feature of a long code is that they offer the same abilities as any 10-digit phone number:<\/p><ol><li>Send and receive SMS text messages<\/li><li>and both inbound and outbound voice\/calling.<\/li><\/ol><p>Alternatively, Long Numbers&nbsp;help your business to scale and expand reach to people no matter where they are. A Long Number is the only type of text messaging code that allows your business to send and receive messages around the world, whether it's to a few different countries or internationally.<\/p><p>Short codes, on the other hand, do not have the capability of inbound or outbound calling. Instead, short codes are more advantageous as they are designed and intended to use when your text messaging campaign requires a high volume of messages that get sent and received daily.<\/p><h2>How To Obtain A Long Number?<\/h2><p>CM.com has direct connections to hundreds of networks worldwide. Our vast global reach helps us get the most competitive pricing in the short code marketplace for our customers.&nbsp;<\/p><p><a href=\"\/register\/\"><strong>Create a free platform account and easily request your Number in our Dasboard<\/strong><\/a><\/p>","meta_title":"What is a Long Code (Long Number)? And How Should You Use it?","meta_description":"A Long Code is a standard-length virtual phone number that can be used to send and receive SMS and MMS messages, or to make and receive voice calls.","created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-14T06:42:15.000000Z","deleted_at":null} {"id":23,"group_id":23,"localisations_l10n":"en","users_name":"system","status":"active","name":"MCCMNC","slug":null,"description":"The dedicated code with which particular mobile operators are identified. ","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":24,"group_id":24,"localisations_l10n":"en","users_name":"system","status":"active","name":"MNO","slug":null,"description":"Mobile Network Operators such as Vodafone, China Mobile and Airtel. ","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":25,"group_id":25,"localisations_l10n":"en","users_name":"system","status":"active","name":"MNP","slug":null,"description":"MNP stands for Mobile number portability. A phone number registered on one network, moves the same number service to another Network (T-mobile to Vodafone NL). During the transferring process, the end user gets a new SIM card printed containing an IMSI code from the new network, which helps Telco companies do proper routing for traffic in voice, SMS, etc.","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":3835,"group_id":59,"localisations_l10n":"en","users_name":"aafke.gulickx","status":"active","name":"Mobile Commerce","slug":"what-is-mobile-commerce","description":"Mobile commerce (also known as mcommerce or m-commerce) refers to shopping, banking, or making payments online through mobile devices like smartphones or tablets. Mobile commerce is the new form of ecommerce (electronic commerce), which refers to sales transactions conducted online via the internet.","text":"<h2>What is Mobile Commerce<\/h2><p>Once retailers and industries started marketing online, mobile devices' widespread use demanded that mobile-friendly transactions be possible anytime and anywhere. As consumers became more attached to their smart devices and more comfortable shopping online, it was only a matter of time before mobile commerce growth reflected these trends in consumer behavior.<\/p><p>Mobile commerce is on the rise, and businesses worldwide are embracing it to boost sales and reach customers where they're most active and engaged.&nbsp;<\/p><h2>Types of Mobile Commerce<\/h2><p>Let\u2019s review the three types of mobile commerce:&nbsp;<\/p><ol><li>Mobile shopping<\/li><li>Mobile payments<\/li><li>Mobile banking<\/li><\/ol><p><strong>1. Mobile Shopping<\/strong><\/p><p>Shopping is probably the first thing that comes to mind when you think of mobile commerce. Mobile shopping is ecommerce shopping from your mobile device.&nbsp;<\/p><p>Companies that succeed in mobile shopping focus on mobile-friendly websites with lightning-fast page speed and image load time. They feature responsive designs that adapt to various screen sizes and resolutions for the best customer experience.<\/p><p>In addition to ecommerce websites, mobile shopping is now possible through dedicated apps and social media platforms like Instagram, Pinterest, Facebook, and Twitter. The rise of social media influencers has also contributed to the popularity of shopping through social media platforms.<\/p><p><strong>2. Mobile Payments<\/strong><\/p><p>Mobile payments include any money transaction made via a mobile device. Mobile payments allow people to make purchases and transfer money conveniently using a credit or debit card linked to their mobile phones. Mobile wallets, closed loop mobile payments, and money transfer apps are three common types of mobile payments.<\/p><p><u>Mobile Wallets<\/u><\/p><p>A mobile wallet is like a digital wallet that allows you to make purchases on your mobile device without using cash or swiping a credit card. A mobile wallet app safely stores your credit and debit card information, and purchases are authenticated via a PIN or touch ID.<\/p><p><u>Closed Loop Mobile Payments<\/u><\/p><p>Closed loop mobile payments resemble mobile wallets, but use a dedicated mobile app to link to a single brand or store. Credit cards like American Express, Mastercard, and Visa, which are accepted at various retailers, are called open loop cards.<\/p><p><u>Money Transfer Apps<\/u><\/p><p>Money transfer apps allow you to send and receive money via your mobile device. Users link their bank accounts or debit cards directly to the app. Financial transactions happen between users, with bank information remaining transparent.&nbsp;<\/p><p><strong>3. Mobile Banking<\/strong><\/p><p>Mobile banking enables you to make bank or financial transactions on a mobile device. Mobile banking apps allow you to pay bills, transfer money between accounts, send money, or even deposit checks remotely.&nbsp;<\/p><p>Most routine transactions can be accomplished quickly, sometimes with the use of messaging apps and conversational chatbots. Banks can use mobile banking apps to alert customers to suspicious activity via text, short-circuiting fraudulent behavior and identity theft attempts.<\/p><h2>Advantages of Mobile Commerce<\/h2><ul><li><strong>Offer 24\/7 Convenience<\/strong><\/li><\/ul><p>Customers can shop anytime and from anywhere. With mobile commerce, your online store never closes. The rise of conversational chatbots means brands can engage in conversations with customers at any time, even when the business is not online.&nbsp;<\/p><ul><li><strong>Speed Customers to Checkout<\/strong><\/li><\/ul><p>Mcommerce sites often load faster than standard ecommerce sites due to mobile optimization measures, increasing conversions and speeding customers through the checkout process. You can also easily add calls to action and \u201cBuy Now\u201d buttons on all your various mobile channels to entice customers to buy with a single click.<\/p><ul><li><strong>Personalize Your Customer Experience&nbsp;<\/strong><\/li><\/ul><p>Through location tracking and personalized push notifications, brands can send curated offers and discounts to customers based on their location, purchase history or mobile interactions. Of people who open a push notification, 54% of users convert from segmented notifications, while only 15% convert from generalized broadcast messages.&nbsp;<\/p><ul><li><strong>Keep Customers Informed<\/strong><\/li><\/ul><p>Email isn\u2019t always the most effective way to reach customers. Mobile commerce lets you leverage popular chat apps like Facebook Messenger, Apple Business Chat, and WhatsApp Business to engage in one-on-one conversations with customers. Mobile messaging enables you to send notifications directly to mobile devices, promote products and services, and facilitate the entire transaction process without interruption.<\/p><ul><li><strong>Embrace Omnichannel Marketing<\/strong><\/li><\/ul><p>Does your business sell online and offline? If you sell on your own website in addition to selling on Amazon, social media, and in brick-and-mortar stores, omnichannel marketing opportunities abound. Mobile commerce capitalizes on SMS messaging, push notifications, social media, and more to reach your customers wherever they are spending their time.<\/p><p>With an omnichannel marketing strategy, users can flow effortlessly from a chat conversation to browsing products to checking out - all without leaving their phone screen.&nbsp;<\/p>","meta_title":"What is Mobile Commerce? What are the Advantages?","meta_description":"Mobile commerce (mCommerce) is the new form of eCommerce (electronic commerce) and refers to sales transactions through mobile devices.","created_at":"2021-04-15T06:34:51.000000Z","updated_at":"2021-04-22T05:52:19.000000Z","deleted_at":null} {"id":28,"group_id":28,"localisations_l10n":"en","users_name":"system","status":"active","name":"Mobile Originated (MO)","slug":null,"description":"Mobile communication where the message is sent from an end user to an application.","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":29,"group_id":29,"localisations_l10n":"en","users_name":"system","status":"active","name":"Mobile Terminated (MT)","slug":null,"description":"Mobile communications where the message is sent from an application to an end user.","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":26,"group_id":26,"localisations_l10n":"en","users_name":"system","status":"active","name":"MSISDN","slug":null,"description":"The Mobile Station International Subscriber Directory Number is a number used to identify mobile subscribers, and maps the mobile telephone number to a SIM card in a mobile phone. ","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":30,"group_id":30,"localisations_l10n":"en","users_name":"system","status":"active","name":"Number Verifier","slug":null,"description":"An HLR based solution to help you optimise routing, to clean up a database of numbers for improved accuracy or to prevent ATM card cloning fraud.","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":31,"group_id":31,"localisations_l10n":"en","users_name":"system","status":"active","name":"Numeric Sender ID","slug":null,"description":"These sender IDs consist of solely numeric characters. ","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":32,"group_id":32,"localisations_l10n":"en","users_name":"system","status":"active","name":"One Time Password","slug":"what-is-one-time-password","description":"A One Time Password or OTP is a string of characters or numbers automatically generated to be used for one single login attempt. One Time Passwords will minimize the risk of fraudulent login attempts and thus the risk of stolen data.","text":"<h2>Why Use OTPs or One Time Passwords<\/h2><p>The general idea of a&nbsp;One Time Password&nbsp;is to add a second layer of authentication in order to stay ahead of cybercrime and protect your organization against catastrophic effects of fraud on your business.<\/p><p>The risk of fraud is drastically reduced if the user doesn\u2019t only have to fill in his username and password (something he knows) but also needs something he \u201chas\u201d to complete the login. This \u2018something\u2019 can be the user\u2019s phone. OTP\u2019s come in all shapes and sizes, but always add an extra layer of authentication<\/p><h2>One Time Password Examples<\/h2><p><strong>One Time Password as SMS Message<\/strong><\/p><p>Originally, most OTP\u2019s were sent as SMS messages. Once the user has begun his login attempt, filling in his username and the correct password, an SMS OTP is sent to the mobile number connected to his account. The user then enters this code shown on this phone in the login screen, completing the authentication process.&nbsp;<\/p><p><a href=\"\/one-time-password\/\"><img alt=\"one time password sms\" src=\"https:\/\/www.cm.com\/cdn\/web\/otp-sms.svg\"><\/a><\/p><p><strong>One Time Password as Voice Message<\/strong><\/p><p>An alternative to a One Time Password via SMS is Voice. With Voice, the&nbsp;spoken password is received as a phone call&nbsp;on the user's mobile. The password will not be stored on the user's phone and Voice allows you to reach users with limited sight. You can also implement Voice as a back-up in case your SMS is not delivered.&nbsp;<\/p><p><a href=\"\/one-time-password\/\"><img alt=\"one time password voice message\" src=\"https:\/\/www.cm.com\/cdn\/web\/otp-voice.svg\"><\/a><\/p><p><strong>One Time Password as Push Notification<\/strong><\/p><p>The Two-factor Authentication process using One Time Passwords via Push is similar to SMS OTP. In the login procedure to your online environment, an automated generated code is sent as a push notification to your App in the user\u2019s phone. Then the user has to copy that code to the login screen to verify his identity. This does mean you\u2019ll need a dedicated app.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p><h2>Industries that Benefit From One Time Passwords<\/h2><p>One Time Passwords are used by businesses who are seeking to secure their data against remote attacks where credentials can be exploited such as:<\/p><ul><li>Banking and finance<\/li><li>Government<\/li><li>Defense<\/li><li>Consumer electronics<\/li><li>Commercial security<\/li><li>Travel and immigration<\/li><li>Healthcare<\/li><\/ul>","meta_title":"What is a One Time Password? - OTP Explained (With Examples)","meta_description":"A One Time Password or OTP is a string of characters or numbers automatically generated to be used for one single login attempt. Read more here >","created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-22T05:49:08.000000Z","deleted_at":null} {"id":33,"group_id":33,"localisations_l10n":"en","users_name":"system","status":"active","name":"OTT","slug":null,"description":"OTT or Over The Top refers to third party content that is sent directly to the end user, where the ISP facilitates the transport of the IP packets. Examples are Skype, WhatsApp and FaceTime.","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":34,"group_id":34,"localisations_l10n":"en","users_name":"system","status":"active","name":"P2P Messaging","slug":null,"description":"Person to Person Messaging is SMS messaging between two people, including traffic that connects two people through an API. P2P messaging is used for, amongst others, customer care or order delivery messages. ","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":35,"group_id":35,"localisations_l10n":"en","users_name":"system","status":"active","name":"PSP","slug":null,"description":"CM.com is an internationally operating Payment Service Provider (PSP), which means its payments branch CM Payments offers connectivity to multiple payment methods including VISA, MasterCard, Paypal, iDeal, Microincasso and Bancontact.","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-14T05:26:56.000000Z","deleted_at":null} {"id":36,"group_id":36,"localisations_l10n":"en","users_name":"system","status":"active","name":"Push Notification","slug":"what-is-push-notification","description":"Push notifications are brief alerts triggered by an application. They are an effective way to communicate important information to customers. You can still deliver push notifications, even when the customer doesn\u2019t have your app open.","text":"<h2>When to Send a Push Notification<\/h2><p>With customers so invested in downloading and using retail apps, push notifications are a relatively easy way to start getting your message in front of the right eyes. As soon as a customer has downloaded your app and enabled alerts, you\u2019re in!&nbsp;<\/p><p>Push notifications tend to work well for sales and marketing offers, as well as notifications that are not particularly time-sensitive. These include:<\/p><ul><li>New product offers<\/li><li>Bringing users back to your app with a timely message<\/li><li>Customer feedback requests<\/li><li>Message alerts<\/li><li>Reminders<\/li><\/ul><p>You can still deliver push notifications, even when the customer doesn\u2019t have your app open. And you can easily integrate other technology (such as geo-targeting) to make sure you\u2019re reaching them at a relevant time and through their preferred method.&nbsp;<\/p><p>For instance, Target has been known to send its in-store customers push notifications for promotions and sales.<\/p><h2>Differences Between Push Notification and SMS Message<\/h2><p>While push notifications and SMS messaging are two highly effective tools in your marketing toolkit, they are two completely separate tactics that should be executed strategically and thoughtfully. Each has a time and place!&nbsp;<\/p><blockquote>Push notifications are cheaper, but SMS reaches pretty much every type of handset. Push messaging requires Internet, but text messages are more static.<\/blockquote><p>It turns out, this isn\u2019t a competition. There are pros and cons to both tactics. For instance, SMS gives you more flexibility in your message. You can add links, and character limits are longer. Delivery is reliable, and customers are practically guaranteed to see your message (remember the 98% open rate from above?). It\u2019s easier to miss a push notification that might only be visible for a few seconds.<\/p><p><img alt=\"push vs sms\" src=\"https:\/\/www.cm.com\/cdn\/web\/blog\/content\/push-vs-sms.svg\"><\/p><p>That said, push notifications are easier to manage from an opt-in standpoint.&nbsp;<\/p><p>You can start sending push notifications without recipients providing express written consent. Plus, recipients manage app permissions from their mobile devices, and they\u2019re less likely to take the time to go into their settings to tweak the frequency and type of notifications.&nbsp;<\/p><p>With SMS, recipients must provide express written consent and opt in before your business can send them SMS messages. That\u2019s a huge barrier to entry.<\/p><p><strong>Still confused? We\u2019ve put all the&nbsp;advantages&nbsp;and disadvantages&nbsp;clearly in line.<\/strong><\/p><h2>Advantages&nbsp;Push Notifications:<\/h2><ul><li>Faster<\/li><li>Low costs<\/li><li>Encryption possible<\/li><li>Interactive<\/li><li>Retry within 72 hours<\/li><li>Works without cell coverage (but with WiFi)&nbsp;<\/li><\/ul><h2>Disadvantages Push Notifications:<\/h2><ul><li>No delivery guarantee<\/li><li>No delivery reports<\/li><li>Needs Internet&nbsp;<\/li><\/ul><h2>Advantages SMS:<\/h2><ul><li>Delivery reports<\/li><li>High delivery rate<\/li><li>No Internet needed<\/li><li>High open rate<\/li><li>Safe sending to telephone numbers.&nbsp;<\/li><\/ul><h2>Disadvantages SMS:<\/h2><ul><li>Costly<\/li><li>Needs cell coverage<\/li><li>Slow<\/li><li>Statically<\/li><\/ul><p>SMS messages and push notifications are both powerful tools, depending on your use case and specific company goals.&nbsp;<\/p>","meta_title":"What is a Push Notification? How is it Different from SMS?","meta_description":"Push notifications are brief alerts triggered by an application while SMS messages are electronic messages sent between phones. Learn the difference.","created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-15T05:00:38.000000Z","deleted_at":null} {"id":37,"group_id":37,"localisations_l10n":"en","users_name":"system","status":"active","name":"Radio chat","slug":null,"description":"An intuitive dashboard that lets radio DJ\u2019s interact with their audience, organising incoming text messages in peak volume. ","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":38,"group_id":38,"localisations_l10n":"en","users_name":"system","status":"active","name":"SDK","slug":null,"description":"A Software Development Kit (SDK) is a collection of tools that allow you to build your own software with implemented CM.com.","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-14T05:27:20.000000Z","deleted_at":null} {"id":44,"group_id":44,"localisations_l10n":"en","users_name":"system","status":"active","name":"Send\/Receive apps","slug":null,"description":"This is an easy to use web app to send SMS\/Hybrid messages to individuals or lists, and allow them to send replies.","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":45,"group_id":45,"localisations_l10n":"en","users_name":"system","status":"active","name":"Short Code","slug":"what-is-short-code","description":"A short code is a specialized 5 or 6-digit number ideal for marketing campaigns, lead generation, and promotions where you want people to easily remember your number. Short codes are used for sending and receiving SMS (and MMS) messages to mobile phones.","text":"<h2>Short Codes for Businesses Messaging<\/h2><p>Short code (also called short numbers, Common Short Code, or CSC) messaging is commonly used to send business text messages and marketing campaigns to a user\u2019s mobile device. A short code is a specialized five to six-digit phone number used in&nbsp;one-way&nbsp;SMS and MMS messaging. Short code messages convey information to a customer that doesn\u2019t require a response. A customer can text a keyword to a business to opt in to marketing messages, vote, or enter a contest.<\/p><p><a href=\"\/two-way-messaging\/\"><img alt=\"two way messaging short codes\" src=\"https:\/\/www.cm.com\/cdn\/web\/two-way-messaging-short-codes.svg\"><\/a><\/p><p>Short codes are leased monthly, their cost varies depending on the type of short code you choose. Short codes are an alternative to&nbsp;long numbers, full-length phone numbers used to&nbsp;send and receive&nbsp;text messages and calls.&nbsp;<\/p><h2>Different Types of Short Codes<\/h2><p>There are two types of short codes: shared short codes and dedicated short codes.&nbsp;<\/p><ul><li><strong>Shared Short Code<\/strong><\/li><\/ul><blockquote>\u201cText PIZZA to 13131\u201d<\/blockquote><blockquote>\u201cText BACON to 13131\u201d<\/blockquote><blockquote>\u201cText COOL to 13131\u201d<\/blockquote><p>These are all examples of&nbsp;shared short codes. Even though each of these text messages shares a numeric code, they would be routed to separate businesses. Shared short codes are used and shared between thousands of businesses, making their monthly cost more affordable. Traffic coming into each short code is separated by the use of&nbsp;unique keywords, which enables mobile carriers to distribute short codes among businesses in the same industry.<\/p><ul><li><strong>Dedicated Short Code<\/strong><\/li><\/ul><blockquote>\u201cText PIZZA to 13131\u201d<\/blockquote><blockquote>\u201cText PIZZA to 12345\u201d<\/blockquote><blockquote>\u201cText PIZZA to 54321\u201d<\/blockquote><p>These are all examples of&nbsp;dedicated short codes. They all use the keyword PIZZA, but texts would be routed to each business based on their short code, not their keyword. Dedicated short codes are assigned to specific businesses. Since one company absorbs the entire cost of the code, dedicated short codes are more expensive than shared short codes. If you sign up for a shared short code and want to use a keyword that has already been taken, you would have to change to a dedicated short code service.<\/p><p><strong>Within dedicated short codes, there are two subsets: random short codes and vanity short codes.<\/strong><\/p><ul><li><strong>Random short codes<\/strong>&nbsp;are generic and issued randomly, like a license plate. You have no control over what short code number you are assigned.<\/li><li><strong>Vanity short codes<\/strong>&nbsp;are customized and are the most expensive of all dedicated short codes. The advantage of vanity short codes is that they are the most memorable and can be segmented for your business. You could select a short code that numerically spells the name of your business.<\/li><\/ul><h2>What Are The Benefits of Using Short Codes?<\/h2><ol><li>Short codes are pre-approved by carriers to avoid spam flags, giving them higher delivery rates than long numbers.<\/li><li>Short codes are easy for customers to remember.<\/li><li>Shared short codes are cost-effective for mass communications.<\/li><li>Shared short codes are fast and easy to set up and have no setup fees.<\/li><\/ol><h2>When To Use A Short Code?<\/h2><ul><li>Mobile marketing campaigns<\/li><li>Two-Factor Authentication&nbsp;(2FA)<\/li><li>Notifications and alerts<\/li><li>Voting and polling&nbsp;<\/li><li>Surveys&nbsp;<\/li><li>Subscriber opt-ins<\/li><li>Sales promotions and special offers<\/li><li>Newsletter and content subscriptions<\/li><li>Contests and giveaways<\/li><\/ul><h2>How To Obtain A Short Code?<\/h2><p>CM.com has direct connections to hundreds of networks worldwide. Our vast global reach helps us get the most competitive pricing in the short code marketplace for our customers.&nbsp;<\/p><p><a href=\"\/register\/\"><strong>Create a free platform account and easily request your Number or Keyword in our Dasboard<\/strong><\/a><\/p>","meta_title":"What is a Short Code? And How Should You Use it?","meta_description":"A short code is a 5 to 6-digit phone number used in one-way SMS and MMS messaging. There are 2 types: shared short codes & dedicated short codes.","created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-14T06:17:20.000000Z","deleted_at":null} {"id":39,"group_id":39,"localisations_l10n":"en","users_name":"system","status":"active","name":"SIM","slug":null,"description":"The Subscriber Identity Module presents the SIM card used to enable communication over a telecommunication network for a device (smartphone, tablet, etc.) ","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":40,"group_id":40,"localisations_l10n":"en","users_name":"system","status":"active","name":"SIP Trunk","slug":null,"description":"The Session Initiation Protocol enables you to use multimedia communication like voice and video calls using VOIP. Using SIP instead of traditional telephony means you\u2019ll cut down on your communication costs.","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":3832,"group_id":58,"localisations_l10n":"en","users_name":"aafke.gulickx","status":"active","name":"SMS API","slug":"what-is-sms-api","description":"An SMS API is a type of API that allows your business to integrate SMS (Short Message Service) messaging into your existing software platforms. SMS APIs enable you to send or receive SMS messages quickly and easily through any website or application.","text":"<h2>What is an SMS API<\/h2><p>An SMS API makes it possible for your business to operate 24\/7, providing customer notifications and information even outside business hours.&nbsp;<\/p><p>Manual systems like email often require hands-on operations, slowing you down and making your business communications seem inconvenient and antiquated to customers. Relying on human intervention to handle routine transactions increases the likelihood of unnecessary errors and drains resources better used elsewhere.<\/p><h2>How Does an SMS API Work?<\/h2><p>SMS APIs connect telecom carriers to the internet, avoiding the necessity of using a platform or software \u201cmiddleman\u201d to affect this functionality. After you integrate an SMS API, logging in manually to send SMS messages becomes a thing of the past. API protocols enable you to send SMS messages automatically, saving time and money.<\/p><p><img alt=\"api vs webapp\" src=\"https:\/\/www.cm.com\/cdn\/web\/api-vs-webapp.svg\"><\/p><p>The advantage of using an SMS API over web-based applications is that they don\u2019t require an internet connection. As long as a user has cell phone access, they can receive your messages.&nbsp;<\/p><p>Remember, a user must opt in to receive any SMS messages from you. Be sure to obtain your customers\u2019 express written consent or risk being penalized or fined for TCPA (Telephone Consumer Protection Act) infractions.<\/p><h2>How to Use SMS APIs?<\/h2><p>SMS APIs enable you to send thousands of text messages in seconds, automatically. Using an SMS API allows for efficient, professional, and safe omnichannel communications that improve customer experience and support.&nbsp;<\/p><p><strong>Here are some ways your business can use an SMS API:<\/strong><\/p><ul><li>Enabling two-way communication with customers&nbsp;<\/li><li>Customizing messages, including personalized bulk SMS messages<\/li><li>Sending one-time passwords (OTPs)<\/li><li>Confirming appointments or bookings<\/li><li>Tracking message deliveries to provide feedback on customer service efforts<\/li><li>Promoting sales and discounts<\/li><li>Providing flexibility with segmented marketing campaigns<\/li><li>Sending shipment tracking notifications<\/li><li>Automating simple tasks to free up staff<\/li><li>Scheduling time-sensitive messages at set intervals<\/li><li>Using two-factor authentication (2FA) for account security&nbsp;<\/li><\/ul><h2>How to Get Started With an SMS API<\/h2><p>If you want to send and receive SMS messages, our SMS gateway allows you to easily send bulk text messages across the globe and can be used in a variety of ways.<\/p><p>Our SMS API code allows you to send and receive SMS messages in minutes and is fully supported with detailed documentation and complete codes for developers. Whether you use <a href=\"\/glossary\/what-is-short-code\/\">short codes<\/a> or <a href=\"\/glossary\/what-is-long-code-long-number\/\">long codes<\/a>, our SMS API helps start meaningful two-way customer conversations at a low cost.<\/p>","meta_title":"What is an SMS API? How Does an SMS API Work?","meta_description":"An SMS API is a type of API that allows your business to integrate SMS (Short Message Service) text messaging into your existing software platforms.","created_at":"2021-04-15T06:09:18.000000Z","updated_at":"2021-04-22T05:51:21.000000Z","deleted_at":null} {"id":42,"group_id":42,"localisations_l10n":"en","users_name":"system","status":"active","name":"SMS Gateway ","slug":null,"description":"CM's SMS Gateway enables you to send text messages to mobile phones all around the world. To integrate this functionality into your application, you (or your developers) should implement communication with our API.","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":43,"group_id":43,"localisations_l10n":"en","users_name":"system","status":"active","name":"SMSC","slug":null,"description":"The SMS Center, usually the end party, that delivered the message to the handset.","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":46,"group_id":46,"localisations_l10n":"en","users_name":"system","status":"active","name":"Texter","slug":null,"description":"An SMS test tool which lets SMS aggregators, MNO`s and MVNO`s check the quality of SMS routes, using live nodes, limiting the risk of whitelisting and grey routes.","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":47,"group_id":47,"localisations_l10n":"en","users_name":"system","status":"active","name":"Two-Factor Authentication (2FA)","slug":"what-is-two-factor-authentication","description":"Two-factor authentication (also known as 2FA) is a technology that provides the identification of users by means of the combination of two different components. In other words, 2FA adds a second level of authentication to an account log-in.","text":"<p>Two-Factor Authentication, 2FA or TFA is a better way to protect online accounts. Besides entering the password into your account you also have to enter an additional code that you generate through a personal device.<\/p><p>When you have to enter only your username and one password, that's considered a single-factor authentication. 2FA requires the user to have two out of three types of credentials before being able to access an account.<\/p><p>Two-Factor Authentication is one of the most effective ways for businesses to protect their systems and customers\u2019 online accounts from hacking, spamming, data theft, and more.&nbsp;It&nbsp;requires users to complete multiple steps to verify their identity before they can access their data.&nbsp;<\/p><h2>What Can You Use for Two-Factor Authentication?<\/h2><p>2FA typically demands at least two pieces of \u201cevidence\u201d from the user to prove their identity. 2FA requires credentials such as:<\/p><ul><li><strong>Something a user knows<\/strong>, like a PIN or an answer to a security question<\/li><li><strong>Something a user has<\/strong>, like a verification code delivered via text message or physical tokens like USB keys<\/li><li><strong>Something a user is<\/strong>, which may include facial recognition or biometric data like fingerprints<\/li><\/ul><p>According to&nbsp;<a href=\"https:\/\/www.microsoft.com\/security\/blog\/2019\/08\/20\/one-simple-action-you-can-take-to-prevent-99-9-percent-of-account-attacks\/\" target=\"_blank\" rel=\"noopener\">Microsoft<\/a>, 99.9% of cyberattacks can be prevented with multi-factor authentication. By adding another layer of security with 2FA, companies can secure private data with more than a traditional username and password.<\/p><h2>How does (Two Factor) Authentication Work?<\/h2><p>The good news is that you can set up 2FA fairly quick, and it works very much the same way at each different service. The bad news is that you have to set it up yourself, and sometimes you have to look closely where you can configure the settings.&nbsp;<\/p><p>Two-Factor authentication works according to the same principle on almost every website: After typing your login name and password you need to enter an additional code or text that you receive via SMS or an additional app. Only after&nbsp;entering this extra code you get access to the secure part of the site.<\/p><h2>Why SMS and Voice are Leading Solutions for 2FA<\/h2><p>Any industry that handles customer data should utilize two-factor authentication to protect both employees and customers. With CM.com\u2019s&nbsp;Two-Factor Authentication&nbsp;API, you can easily add an additional security layer beyond a username and password combination, making user credentials much more difficult to crack.&nbsp;<\/p><p>Our 2FA solution uses one-time passwords (OTPs) to authenticate users, secure account logins, and safeguard transactions via SMS (text message) or voice (phone call). SMS messages have an average open rate of 98% in less than 30 seconds, making them reliable and easily accessible for users.&nbsp;With OTPs, our two-factor authentication platform can improve the customer login experience in just one click.<\/p>","meta_title":"What is Two-Factor Authentication? And How does 2FA Work?","meta_description":"Two-factor authentication, or 2FA, is one of the most effective ways for businesses to protect their systems and customers\u2019 accounts from hacking.","created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-12T05:47:12.000000Z","deleted_at":null} {"id":48,"group_id":48,"localisations_l10n":"en","users_name":"system","status":"active","name":"Two-way Messaging","slug":null,"description":"Enable replies so you can receive SMS message from your users via short codes, or long numbers. You can set automated actions for each message. ","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":50,"group_id":50,"localisations_l10n":"en","users_name":"system","status":"active","name":"Virtual Phone Number","slug":null,"description":"Virtual phone numbers are not directly terminated, but rather forwarded to another number. With a Virtual phone number you can have a Dutch number which forwards to a US one, so a US company has a \"virtual\" number in the Netherlands.","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-14T05:27:46.000000Z","deleted_at":null} {"id":51,"group_id":51,"localisations_l10n":"en","users_name":"system","status":"active","name":"Voice API","slug":null,"description":"With a Voice API, any developer can create and maintain call flows. You won\u2019t need to integrate voice systems yourself to build IVR applications.","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-14T05:28:14.000000Z","deleted_at":null} {"id":52,"group_id":52,"localisations_l10n":"en","users_name":"system","status":"active","name":"Voice Notification API","slug":null,"description":"This voice API converts text to speech and is much used for notifications and Two-factor Authentication. Voice notification is available through API and our platform and consists of notifications (call, play and hang up), OTP and Get DTMF apps. ","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":53,"group_id":53,"localisations_l10n":"en","users_name":"system","status":"active","name":"Voice Wizard","slug":null,"description":"The CM Webtool to create simple IVR Inbound campaigns. Upload and sort voice prompts, design scenarios and get reporting.","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":49,"group_id":49,"localisations_l10n":"en","users_name":"system","status":"active","name":"VOIP","slug":null,"description":"VOIP, or Voice over IP, an IP network like the internet is used to transfer speech. This enables you to connect speech and data.","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":54,"group_id":54,"localisations_l10n":"en","users_name":"system","status":"active","name":"Web app","slug":null,"description":"Besides API and SDK integration, CM offers most products as web apps as well. By using the web apps on our platform, you\u2019ll gain easy access to all CM\u2019s products for messaging, payments, voice and authentication. ","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":55,"group_id":55,"localisations_l10n":"en","users_name":"system","status":"active","name":"Whitelisting","slug":null,"description":"Testing SMS routes with the same numbers, as done with SIM boxes, results in Whitelisting. This means that algorithms will determine these numbers as priority numbers. Whitelisting of mobile numbers gives a distorted view of messaging delivery rates and route quality.","text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}