Glossary
{"id":1,"group_id":1,"localisations_l10n":"en","users_name":"system","status":"active","name":"A2P Messaging","slug":null,"description":"A2P stands for Application to Person messaging. These are messages that are sent from an application to a person, for example One Time Passwords, bank alerts or booking confirmations by means of API or Web App.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}
{"id":4438,"group_id":65,"localisations_l10n":"en","users_name":"aafke.gulickx","status":"active","name":"AI Chatbot","slug":"what-is-ai-chatbot","description":"<p>An <a href=\"\/conversational-ai-cloud\/\">AI chatbot<\/a> is a piece of software that interacts with a human through written language. It is often embedded in web pages or other digital applications to answer customer inquiries without the need for human agents, thus providing affordable effortless customer service.<\/p>","title":"What is an AI chatbot?","text":"<p>An AI chatbot is a computer program that simulates human communication. Chatbots are frequently used in a wide variety of online situations, from customer service to sales. One of the best-known examples of <a href=\"\/glossary\/what-is-conversational-ai\/\">Conversational AI<\/a> delivered through chatbots <a href=\"\/blog\/improve-ecommerce-customer-service-experience\/\">includes eCommerce sites <\/a>where bots allow customers to ask questions about a particular product and receive an instant response. As the technology underpinning AI chatbots has advanced, they have evolved from rudimentary tools to ones that can engage with consumers on a level that feels quite human and personal.<\/p><p><img alt=\"vattenfall chatbot nina conversational ai\" src=\"https:\/\/www.cm.com\/cdn\/web\/large\/vattenfall-chatbot-conversational-ai.png\"> <\/p><h2>Do all chatbots use AI? <\/h2><p>Not all chatbots utilize AI. Some are rules-based, delivering tightly structured dialog based on user input. They are only able to recognize questions and comments when they match the keywords selected by the chatbot\u2019s programmer. An artificial intelligence bot, on the other hand, employs machine learning and natural language processing to respond to human input even when it deviates from a pre-programmed script. <\/p><h2>What are the benefits of an AI chatbot? <\/h2><p>When compared to a rules-based chatbot, an AI chatbot comes with several additional benefits. These include: <\/p><ul><li><strong>Availability -<\/strong> By employing an AI bot in place of a human agent, it becomes much easier for businesses to provide 24\/7 availability. Whenever a consumer has an inquiry, an AI chatbot is ready to give an instant response. Based on integrated systems and databases, it can actually help the customer. A scripted chatbot can only follow the script. <\/li><li><strong>Adaptable -<\/strong> Whether it\u2019s for customer service or HR support, lead generation, or sales assistance, AI chatbots have a variety of uses. The bot can adapt to the needs of the customer. <\/li><li><strong>Affordability - <\/strong>One of the main drivers behind the use of AI chatbots is their affordability. The total cost of ownership is low compared with employing additional human members of staff. <\/li><li><strong>Customer experience - <\/strong>By collecting a wealth of additional data, AI chatbots can greatly improve the customer experience. By fostering more interactions, they can streamline the customer journey, deliver real-time personalization, and enable companies to collect actionable data that can be used to improve products and services. With a well set up, advanced AI-powered bot, a customer can fulfil their entire customer journey within conversations. <\/li><\/ul><h2>How to build an AI chatbot <\/h2><p>While talk of machine learning and artificial intelligence may make the idea of building your own Conversational AI chatbot sound daunting, help is available. Start by thinking carefully about what you want to achieve with your chatbot, come up with a clearly defined strategy, and then start fuelling your chatbot with the data it needs. <\/p><p><img alt=\"chatbot digitalcx conversation\" src=\"https:\/\/www.cm.com\/cdn\/web\/chatbot-digitalcx-conversation.png\"><\/p><p>Although it may sound challenging at first, <a href=\"\/blog\/5-tips-chatbot\/\">creating a chatbot<\/a> is surprisingly straightforward. Here\u2019s why: <\/p><ul><li><strong>Code-free - <\/strong>Many chatbot creation services offer low- or no-code options so individuals with no coding experience can create their own chatbot. <\/li><li><strong>Easy to integrate -<\/strong> Chatbots can be integrated into a variety of customer communication channels, including WhatsApp, Facebook Messenger, Viber, Telegram, SMS, Google RCS, and Web Chat apps. <\/li><li><strong>Test and tweak - <\/strong>Once you\u2019ve built your chatbot, you can test it on a local server with friends and colleagues to identify any potential issues. These can then be resolved before a broader rollout. Data will help you improve continuously. <\/li><\/ul><p>Whether you\u2019d prefer a <a href=\"\/chatbot\/\">scripted chatbot<\/a> or a more <a href=\"\/conversational-ai-cloud\/\">conversational AI chatbot<\/a>, you can build it with the software offered by CM.com. Our team is available to provide the support you need to future-proof your customer engagements. <\/p>","meta_title":"What is AI chatbot & What Are the Benefits? | CM.com Glossary","meta_description":"An AI chatbot is a piece of software that interacts with a human through written language. Read more about AI chatbots in our Glossary.","created_at":"2021-08-21T07:23:49.000000Z","updated_at":"2021-08-30T16:13:06.000000Z","deleted_at":null}
{"id":3,"group_id":3,"localisations_l10n":"en","users_name":"system","status":"active","name":"Alphanumeric Sender ID","slug":null,"description":"The sender ID refers to the \"from\", so who has sent the message. This can be alpha (containing characters and numbers), numeric (only numbers) or a numeric short code.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}
{"id":2,"group_id":2,"localisations_l10n":"en","users_name":"system","status":"active","name":"API","slug":null,"description":"An API, or Application Programming Interface, makes the functions of a computer program available to another computer program. APIs operate in the background of software applications and are invisible to users.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-15T06:07:58.000000Z","deleted_at":null}
{"id":4,"group_id":4,"localisations_l10n":"en","users_name":"system","status":"active","name":"Authenticator","slug":null,"description":"Authenticator is a mobile Two-Factor Authentication method via mobile app (Push) and SMS. Authenticator can be used via plugins (for Microsoft, WordPress etc.) or our API and allows your user to accept or decline a login session from his mobile phone in just one click.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-12T05:48:12.000000Z","deleted_at":null}
{"id":5,"group_id":5,"localisations_l10n":"en","users_name":"system","status":"active","name":"AutoCollect ","slug":null,"description":"This payment product allows you to automatically collect and follow-up payments in terms. AutoCollect processes the payments and automatically retries failed payments in the most efficient way.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}
{"id":41,"group_id":41,"localisations_l10n":"en","users_name":"system","status":"active","name":"Campaigns","slug":null,"description":"Within the Mobile Marketing Cloud, you'll find CM.com's Campaigns: the perfect tool to build and manage your mobile SMS campaigns, both manually and automated.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-12T05:20:41.000000Z","deleted_at":null}
{"id":7,"group_id":7,"localisations_l10n":"en","users_name":"system","status":"active","name":"Carrier Billing","slug":null,"description":"Direct Carrier Billing is an online payment method which allows users to make a purchase by charging payments to their mobile phone bill. Carrier Billing is available for all consumers with a mobile device containing a SIM card.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}
{"id":3838,"group_id":60,"localisations_l10n":"en","users_name":"aafke.gulickx","status":"active","name":"Conversational AI","slug":"what-is-conversational-ai","description":"<p><a href=\"\/conversational-ai-cloud\/\">Conversational AI<\/a> (artificial intelligence) technology enables computers to engage in natural-sounding text conversations with customers. When chatbot interactions seem natural, consumers feel like they are having an organic social interaction.<\/p>","title":"What is Conversational AI?","text":"<p>Conversational AI uses data, natural language processing, and machine learning to mimic human interactions. It recognizes human communication patterns and can be programmed to understand multiple languages. Conversational AI handles routine or repetitive customer questions, freeing up support staff to solve more complex issues. Speedy problem resolution saves your company time and money and leads to happier customers.<\/p><h2>What\u2019s the Difference Between Conversational AI and Chatbots?<\/h2><p>Chatbots are transactional, utilizing steps and responses that move customers through a predetermined chain of commands. Unlike conversational AI, chatbots use IFTTT (if-this-then-that) algorithms to interpret customer inquiries. <\/p><p>Conversational artificial intelligence asks open-ended questions that are interpreted and acted upon based on a self-generating and ever-expanding knowledge database.<\/p><p><img alt=\"chatbot digitalcx conversation\" src=\"https:\/\/www.cm.com\/cdn\/web\/chatbot-digitalcx-conversation.png\"><\/p><p>Conversational AI and chatbots both engage in conversations with customers to answer common questions, handle support inquiries and facilitate sales. But there are some important differences between conversational AI and chatbots:<\/p><p><a href=\"\/conversational-ai-cloud\/\"><strong>Conversational AI:<\/strong><\/a><\/p><ul><li>Understands human communication patterns and responds with contextual dialog. <\/li><li>Incorporates AI algorithms and natural language processing (NLP) technology to create smooth dialog transitions.<\/li><li>Creates customer conversations that don\u2019t sound stilted or scripted and are often indistinguishable from human interactions. <\/li><li>Enables customers to resolve problems without human intervention, making customer service fast, natural, and seamless.<\/li><li>Retains context through a conversation.<\/li><\/ul><p><a href=\"\/chatbot\/\"><strong>Chatbots:<\/strong><\/a><\/p><ul><li>Require \u201ctraining\u201d to recognize keywords.<\/li><li>Necessitate customers to use exact phrasing to generate correct predetermined responses.<\/li><li>Need continuously updated scripts to remain current and helpful.<\/li><\/ul><h2>How Does Conversational AI Work?<\/h2><p>Conversational AI employs natural language understanding (NLU), machine learning (ML), and natural language processing (NLP) to engage in customer conversations. Natural language understanding helps decipher meaning from users\u2019 words (even with their quirks and mistakes!) and remembers what has been said to maintain context and continuity.<\/p><p>Once a customer\u2019s intent is understood, machine learning determines an appropriate response. This response is converted into understandable human language using natural language generation (NLG), a part of NLP.<\/p><p>NLP processes flow through a continuous feedback loop with machine learning to improve the computer\u2019s artificial intelligence algorithms. Rather than relying on keyword-sensitive scripts, NLU creates unique responses based on previous interactions. <\/p><p>AI recognizes patterns faster as data input increases. <a href=\"\/blog\/how-finding-the-right-balance-between-technology-and-humans-will-improve-customer-experience\/\">Along with human guidance<\/a>, AI uses this information to form better, natural responses to customer inquiries over time. <\/p><h2>Benefits of Conversational AI<\/h2><p>Here are a few of the many benefits of <a href=\"\/blog\/5-tips-chatbot\/\">using conversational artificial intelligence<\/a> for customer support.<\/p><ul><li><strong>1. Increased Sales<\/strong><\/li><\/ul><p>Conversational AI can improve your conversion rate, increase revenue, and build your brand. Cross-selling, up-selling, product recommendations, and handling payment transactions are all easily managed by artificial intelligence tools.<\/p><ul><li><strong>2. Controlled Costs<\/strong><\/li><\/ul><p>Customer service staffing can be expensive. Offering 24\/7 customer assistance via conversational AI apps reduces salary and training expenses. These savings are crucial for the survival and long-term success of SMBs. <\/p><ul><li><strong>3. Enhanced Customer Support & Engagement<\/strong><\/li><\/ul><p>Online assistants can provide many types of customer service, from answering questions about shipping status and delivery times to product advice and FAQs. <a href=\"\/mobile-service-cloud\/\">Offering your customers 24\/7 support<\/a> (with minimal wait times) generates engagement by speaking to them when they need you most. <\/p><video muted=\"true\" oncanplay=\"this.muted=true; this.play();\" playsinline=\"true\" autoplay=\"true\" player-source=\"https:\/\/www.cm.com\/cdn\/web\/five-star-service.mp4\" loop=\"1\"><source src=\"https:\/\/www.cm.com\/cdn\/web\/five-star-service.mp4\" type=\"video\/mp4\"><\/video><p>Artificial intelligence assistance ensures that customers receive accurate and consistent responses to their questions. Remember, if your AI app cannot sustain a rigorous customer inquiry, the request can be passed to a live agent with data generated from the automated interaction for reference. <\/p><ul><li><strong>4. Scalability<\/strong><\/li><\/ul><p>No need to worry about growing pains \u2014 conversational artificial intelligence applications can handle millions of conversations simultaneously. Whether you need to add resources or downsize rapidly, you can scale conversational AI applications to meet your needs and maximize operational efficiency.<\/p><ul><li><strong>5. Rich Data Insights<\/strong><\/li><\/ul><p>As conversational AI works to engage with customers actively, it\u2019s also feeding your business rich data that you can use to learn about customers. This can give you a competitive advantage and reveal new business opportunities to explore.<\/p><ul><li><strong>6. Improved Employee Efficiency <\/strong><\/li><\/ul><p>Conversational AI takes the pressure off customer service agents by handling often-asked or repetitive questions for them. Live agents can focus instead on managing complex queries and building relationships with customers. <a href=\"\/blog\/myths-busted-for-automating-the-customer-service\/\">Allow automation<\/a> to address simple issues so your support staff can connect with customers, building engagement and loyalty. <\/p><ul><li><strong>7. Enhanced Accessibility<\/strong><\/li><\/ul><p>Make your business accessible for customers who rely on assistive technologies. Conversational artificial intelligence opens the door to groups who use language translation apps and text-to-speech dictation features. <\/p>","meta_title":"Conversational AI - What Is It & How Does It Work? | CM.com","meta_description":"Conversational AI enables computers to engage in natural-sounding text conversations with customers. Learn about Conversational AI in our Glossary","created_at":"2021-04-15T06:52:36.000000Z","updated_at":"2021-08-30T16:24:53.000000Z","deleted_at":null}
{"id":3829,"group_id":57,"localisations_l10n":"en","users_name":"aafke.gulickx","status":"active","name":"Conversational Commerce","slug":"what-is-conversational-commerce","description":"<p><a href=\"\/conversational-commerce\/\">Conversational commerce<\/a> is the idea of enabling consumers to shop and communicate with brands through messaging channels, voice, and chat. Brands can implement conversational commerce using technology like chatbots, social messaging or virtual assistants.<\/p>","title":"What is Conversational Commerce?","text":"<p>Conversational Commerce is the convergence between <a href=\"\/conversational-channels\/\">messaging apps<\/a> and <a href=\"\/payments\/\">commerce<\/a>. The term Conversational Commerce really isn\u2019t all that new. Back in 2015, Uber\u2019s Chris Messina already mentioned Conversational Commerce as the \u2018intersection of messaging apps and shopping\u2019. Uber\u2019s interpretation of this was to enable their customers to find and order their Uber driver without leaving the conversation. This means integrations were made to enable conversion within the messaging channel <a href=\"\/facebook-messenger\/\">Facebook Messenger<\/a>.<\/p><h2>How Does Conversational Commerce Works?<\/h2><p>The <a href=\"\/blog\/from-conversation-to-conversion\/\">basis of Conversational Commerce<\/a> would be allowing customers to contact your business through their favorite messaging channel and finish the path-to-purchase within that same channel. Each customer has his own channel preference, which means you won\u2019t get away with just disclosing Facebook Messenger.<\/p><p><img alt=\"The Power of Conversational Commerce\" src=\"https:\/\/www.cm.com\/cdn\/web\/power-of-conversational-commerce.png\"><\/p><p>You need a <a href=\"\/blog\/conversational-commerce-be-where-your-customers-are\/\">presence on all the important messaging channels<\/a>. These include -amongst others- WhatsApp, Viber, Telegram, RCS, WeChat, Apple Business Chat, Facebook Messenger and of course the always reliable SMS for those internet-scarce moments. <\/p><h2>Benefits of Conversational Commerce<\/h2><p>Conversational commerce simplifies the online shopping experience and shortens customer service response times. Consumers benefit from fast, personalized interactions while brands increase conversion rates and revenue. <\/p><p>Here are a few more ways brands and consumers can benefit from conversational commerce:<\/p><ul><li><strong>Personalize Customer Interactions at Scale<\/strong><\/li><\/ul><p>By leveraging <a href=\"\/conversational-ai-cloud\/\">advanced AI chatbots<\/a>, brands can offer one-to-one customer support without increasing headcount. For example, a customer might message your business to ask for gift ideas for someone who loves the outdoors and wants to get into camping.<\/p><p>Traditionally, sales associates would need to get involved to provide personalized suggestions. With conversational commerce, AI chatbots can be programmed to deliver personalized recommendations, guiding customers toward a relevant purchase faster.<\/p><ul><li><strong>24\/7 Customer Support and Reduced Response Times<\/strong><\/li><\/ul><p>Today\u2019s consumers expect a quick and convenient customer service experience. In fact, 79% of consumers prefer chatting with customer support because they can get near-instant responses.<\/p><video muted=\"true\" oncanplay=\"this.muted=true; this.play();\" playsinline=\"true\" autoplay=\"true\" player-source=\"https:\/\/www.cm.com\/cdn\/web\/chatbot-animated.mp4\" loop=\"1\"><source src=\"https:\/\/www.cm.com\/cdn\/web\/chatbot-animated.mp4\" type=\"video\/mp4\"><\/video><p><br><\/p><p>Chatbots give customers instant answers \u2014 no long hold times required. With conversational commerce, you can quickly answer questions, resolve issues, and build a reputation for stellar customer service.<\/p><ul><li><strong>Fast, Streamlined Checkout Experience<\/strong><\/li><\/ul><p>Nearly <a href=\"\/blog\/stop-losing-74-of-your-sales-no-more-abandoned-shopping-carts\/\">70% of online shopping carts are abandoned<\/a>. Conversational commerce moves customer interactions online so you can easily resolve problems that would have otherwise stopped them from purchasing.<\/p><p>One of the simplest conversational commerce integrations is the Send to Messenger option from Facebook Messenger. When you activate this feature on your website, customers have the option to connect with you via Facebook Messenger on product pages and the cart page.<\/p><p>Most eCommerce businesses only collect customer email addresses during the checkout process, so you can\u2019t connect with shoppers who didn\u2019t complete their purchase. Through conversational commerce, you can easily follow up with customers who abandoned their online carts and answer any questions they have.<\/p><ul><li><strong>More Convenient Shopping Experience<\/strong><\/li><\/ul><p>COVID-19 has pushed more brands and consumers toward online commerce. With this shift, consumer expectations for speed and convenience will continue to grow. Giving shoppers immediate answers to product-related questions makes for a more convenient and frictionless shopping experience.<\/p><h2>How to get started with Conversational Commerce<\/h2><p>Conversational Commerce allows you to have a natural conversation with your customer on mobile, without any technological hinder. Although conversational commerce might sound like the distant future, you can<a href=\"\/solutions\/\"> implement it for your business today<\/a> (no coding required). CM.com can facilitate all the messaging and payment channels from one single platform.<\/p>","meta_title":"What is Conversational Commerce? | CM.com Glossary","meta_description":"Conversational Commerce is the combination of communication between companies with their customers - and online payments. Read more in our Glossary.","created_at":"2021-04-12T06:32:02.000000Z","updated_at":"2021-08-30T16:08:09.000000Z","deleted_at":null}
{"id":6,"group_id":6,"localisations_l10n":"en","users_name":"system","status":"active","name":"CPaaS","slug":null,"description":"CPaaS stands for Communications Platform as a Service. It is a cloud-based delivery platform which enables businesses to add real-time Communication Channels (SMS, Voice and Conversational Channels) to their applications with the use of APIs.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-12T05:56:38.000000Z","deleted_at":null}
{"id":17,"group_id":17,"localisations_l10n":"en","users_name":"system","status":"active","name":"Customer Contact","slug":null,"description":"A multi-user dashboard to connect your customer service center to the OTT chat network such as Facebook Messenger, WhatsApp and WeChat. With Customer Contact, you can communicate with customers via all the messaging channels they\u2019re already using from one platform.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-12T07:20:44.000000Z","deleted_at":null}
{"id":4846,"group_id":69,"localisations_l10n":"en","users_name":"brechtje.vanhoutum","status":"active","name":"Customer Service Software","slug":"customer-service-software","description":"<p><a href=\"\/mobile-service-cloud\/\">Customer service software<\/a> is the program or platform a business uses to manage its customer service channels. The best customer service software helps brands manage, prioritize, and handle requests and complaints from customers - from any location, at any time, via the customer\u2019s preferred channel.<\/p>","title":"What is Customer Service Software?","text":"<h2>How Does Customer Service Software Work?<\/h2><p>Customer service software provides a centralized location for all the interactions customers have with a brand. This includes email, telephone, chatbots, social media, messaging, and self-service including FAQs and knowledge bases. <\/p><p><img alt=\"mobile service cloud platform legal\" src=\"https:\/\/www.cm.com\/cdn\/web\/mobile-service-cloud-platform-legal.svg\"><\/p><p><a href=\"\/blog\/choose-customer-service-software\/\">Depending on a company\u2019s requirements<\/a>, customer service software can be scalable to fit the needs of both the brand and its customers. In the case of smaller businesses, a shared inbox and phone line might suffice, but larger companies with a diverse user base may need to accommodate a wider variety of customer preferences. This could include offering <a href=\"\/mobile-service-cloud\/live-chat\/\">live chat functionality<\/a>, knowledge base software, multi-lingual and multi-brand capabilities, <a href=\"\/mobile-service-cloud\/agent-inbox\/\">inbox management<\/a>, and <a href=\"\/mobile-service-cloud\/scripted-chatbot\/\">scripted chatbots<\/a>. <\/p><h2>What Are the Benefits of Customer Service Software?<\/h2><ul><li><strong>Improve customer experience and boost customer satisfaction <\/strong><\/li><\/ul><p>According to <a href=\"https:\/\/www.pwc.com\/future-of-cx\" target=\"_blank\" rel=\"noopener\">PWC<\/a>, 59% of customers will leave a brand after just a couple of bad experiences. By using customer service software brands can ensure they deliver a swift, seamless, professional experience to their customers, on the channels they prefer. Customers can access the information they need, exactly when they need it, resolve queries quickly, and offer feedback. They can also be alerted to offers and added value services such as guides of video demos \u2013 all from one easily accessible, integrated platform.<\/p><ul><li><strong>Improve business efficiencies<\/strong><\/li><\/ul><p>Once integrated with a CRM or <a href=\"\/customer-data-platform\/\">CDP<\/a>, Customer Service Software users benefit from a controllable database that makes business workflows more efficient, and effective. All data and customer information are accessible from one, centralized tool so agents can access the right information more quickly, and customers can self-serve with ease. This results in <a href=\"\/blog\/17-ways-business-messaging-enhances-your-customer-satisfaction\/\">higher levels of customer satisfaction<\/a>, improved team performance, and better use of resources. Furthermore, insights from analytics and reporting tools can highlight areas where bottlenecks are occurring, or identify other areas for improvement.<\/p><p><img alt=\"data activity send messages\" src=\"https:\/\/www.cm.com\/cdn\/web\/data-activity-send-messages.png\"><\/p><p>Businesses can create further efficiencies through process automation. This includes creating predefined email or text responses to common queries that are taken via the aforementioned <a href=\"\/conversational-channels\/\">customer communication channels<\/a>. These templates are easily adapted to suit the agent\u2019s tone of voice or to reflect the requirements of a particular customer. <\/p><ul><li><strong>Assign queries to the right people<\/strong><\/li><\/ul><p>Customer service software can be programmed so that specific queries are routed to the right agent, based on their skills, and relevancy. This approach means that queries are solved as quickly as possible, and can be prioritized, escalated, or reassigned if needed.<\/p><ul><li><strong>Improved visibility <\/strong><\/li><\/ul><p>When operating in a customer service solution such as Mobile Service Cloud, businesses can monitor every interaction, including SLAs, response times, number of conversations per agent, and much more. This enables CX leaders to <a href=\"\/downloads\/customer-service-kpis\/\">set KPIs<\/a> that will help agents and teams work more efficiently and effectively and continue to boost that all-important customer satisfaction.<\/p><p><img alt=\"mobile service cloud ecommerce retail\" src=\"https:\/\/www.cm.com\/cdn\/web\/mobile-service-cloud-ecommerce-retail.png\"><\/p><ul><li><strong>Optimized customer service provision, from anywhere in the world<\/strong><\/li><\/ul><p>Using customer service software enables brands to operate swift, responsive, and accurate customer service 24\/7\/365, from any location, and on a variety of devices. Businesses can build and manage a self-serve portal enabling customers to sign in at any time, access account or product information, search the knowledge base, and request a follow-up call in just a few clicks. They can also use a scripted chatbot for common queries. While not a key driver of customer satisfaction, chatbots are a useful tool for swift query resolution, and many users find them easier to search and navigate than knowledge bases.<\/p><ul><li><strong>Scalable to suit the changing needs of your business<\/strong><\/li><\/ul><p>Ambitious businesses grow and change over time. The best customer service software has the ability to scale as your business and the needs of your customers evolve. This could mean adding SMS messaging or social media response, new payment methods, <a href=\"\/blog\/voicebots-for-customer-service\/\">or voicebots<\/a>. Whatever tools it takes to help your business thrive and keep your customers coming back for more.<\/p>","meta_title":"What is Customer Service Software? | CM.com","meta_description":"Customer service software is a program or platform to manage all service interactions with your customers. Discover the full explanation + 6 benefits.","created_at":"2021-10-06T07:00:28.000000Z","updated_at":"2021-10-08T06:26:27.000000Z","deleted_at":null}
{"id":10,"group_id":10,"localisations_l10n":"en","users_name":"system","status":"active","name":"Dedicated Short Code","slug":null,"description":"A dedicated short code is used to enable companies to send messages with a specific short code dedicated only for their business and enabling response for the end user to that same number (Sender ID).","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-14T05:26:22.000000Z","deleted_at":null}
{"id":3826,"group_id":56,"localisations_l10n":"en","users_name":"aafke.gulickx","status":"active","name":"Digital Signature","slug":"what-is-digital-signature","description":"<p>A digital signature guarantees that an electronic document is authentic. It is an encrypted digital code appended to an electronic document to verify that it was created by a known source and has not been altered.<\/p>","title":"What is a Digital Signature?","text":"<p>A digital signature is the technology that proves the authenticity of a document. Digital signatures require a digital certificate from a certificate authority to vet a user's identity. The certificate is bound by cryptography to the signed document, creating a unique digital fingerprint. <\/p><p><img alt=\"legal signature\" src=\"https:\/\/www.cm.com\/cdn\/web\/legal-signature.svg\"><\/p><p>Digital signatures also embed a public key infrastructure (PKI) into the signing process. PKIs generate two keys\u2014 one public and one private \u2014 to identify the signer and the entity requesting the signature. Both the digital certificate and PKI provide stringent identification and security for sensitive legal documents.<\/p><h2>Digital Signature Vs. Electronic Signature<\/h2><p><a href=\"\/glossary\/what-is-electronic-signature\/\">Electronic signatures<\/a> are digital symbols that a signer applies to a contract while digital signatures use encryption methods to authenticate digital documents. While <a href=\"\/blog\/electronic-signature-vs-digital-signature\/\">both signatures<\/a> are legally binding, <a href=\"\/sign\/\">electronic signatures replace traditional signatures<\/a>.<\/p><p><strong>Digital Signatures:<\/strong><\/p><ul><li>Use sophisticated certificate-based identification methods<\/li><li>Secure document integrity<\/li><li>Are not equivalent to a handwritten signature<\/li><li>Use encryption to verify the validity of signed documents<\/li><li>Require third-party verification<\/li><\/ul><p><strong>Electronic Signatures:<\/strong><\/p><ul><li>Use standard methods (employee ID, email, or multi-factor authentication) to authenticate a signer\u2019s identity<\/li><li>Verify document authenticity<\/li><li>Are equivalent to a handwritten signature<\/li><li>Use audit trails to validate signed documents<\/li><li>Are easy to apply via electronic signature apps<\/li><\/ul><p><a href=\"\/sign\/\"><img alt=\"sign platform\" src=\"https:\/\/www.cm.com\/cdn\/web\/sign-platform.svg\"><\/a><\/p><p>Our <a href=\"\/sign\/\">Sign<\/a> electric signature solution allows you to complete contracts, agreements, and documents fast and secure without unnecessary printing and scanning.<\/p>","meta_title":"Digital Signature Explained - What Is It? | CM.com Glossary","meta_description":"A digital signature guarantees that an electronic document is authentic. Read more about how to use digital signatures in our Glossary.","created_at":"2021-04-07T11:07:03.000000Z","updated_at":"2021-08-30T16:35:24.000000Z","deleted_at":null}
{"id":11,"group_id":11,"localisations_l10n":"en","users_name":"system","status":"active","name":"Direct Dial In (DDI)","slug":null,"description":"Direct Inward Dialing (DID) or Direct Dial In (DDI) is a service of a local phone company or local exchange carrier that provides a block of telephone numbers for calling into a company\u2019s private branch (PBX) or IP telephony system. Using DDI, a company can offer its customers individual phone numbers for each individual or workstation within the company without requiring a physical line into the PBX for each possible connection. ","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}
{"id":12,"group_id":12,"localisations_l10n":"en","users_name":"system","status":"active","name":"Direct Inward Dialing (DID)","slug":null,"description":"See Direct Dial In (DDI).","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}
{"id":8,"group_id":8,"localisations_l10n":"en","users_name":"system","status":"active","name":"DLR","slug":null,"description":"A DLR refers to a status of a sent message. Once the message has been received (or not) within the 48-hour retry range, the sender (company or aggregator) receives a Delivery Status Report with detailed information about the processed message.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}
{"id":9,"group_id":9,"localisations_l10n":"en","users_name":"system","status":"active","name":"DTMF tones ","slug":null,"description":"Dual Tone Multi Frequency is a method often used in IVR systems to choose menu items or enter codes. DTMF is widely used for telecommunication signalling over analog telephone lines in voice-frequency bands, and is used in push-button telephones for tone dialling.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}
{"id":4417,"group_id":62,"localisations_l10n":"en","users_name":"aafke.gulickx","status":"active","name":"Electronic Signature","slug":"what-is-electronic-signature","description":"<p>An <a href=\"\/sign\/electronic-signatures\/\">electronic signature<\/a>, also known as an e-signature, is a digital version of the paper-based method of signing signatures. It allows a person to electronically add a signature to a digital contract or document, thereby removing the need for ink and paper.<\/p>","title":"What Is An Electronic Signature?","text":"<p>It allows a person to electronically add a signature to a digital contract or document within a secure setting. <\/p><p>E-signatures have been officially defined by the EU regulations on e-signatures (eIDAS) as \u201c<em>data in electronic form - attached to or associated with - other data in electronic form and used by the signatory to sign<\/em>\u201d. <\/p><h2>Why Use Electronic Signatures?<\/h2><p>There are <a href=\"\/blog\/4-reasons-electronic-signatures\/\">many reasons<\/a> why e-signatures might be used in place of their traditional, handwritten counterparts. The <a href=\"\/blog\/benefits-of-electronic-signature-software\/\">key benefit is speed<\/a>. By removing physical logistics in paper methods, doing business using e-signatures is made much easier, especially when required across international waters. <\/p><video muted=\"true\" oncanplay=\"this.muted=true; this.play();\" playsinline=\"true\" autoplay=\"true\" player-source=\"https:\/\/www.cm.com\/cdn\/web\/sign-digital-signature-animated.mp4\" loop=\"1\"><source src=\"https:\/\/www.cm.com\/cdn\/web\/sign-digital-signature-animated.mp4\" type=\"video\/mp4\"><\/video><p>Not only does it streamline the document signing process, making it easier to access from databases and the cloud, but it helps save on costs, breathing efficiency into tasks like long-winded audit trails. <\/p><p>Essentially, automating the validation and archiving of signed documents will save a lot of time and money. It\u2019s also very environmentally friendly as with every electronic signature you sign in place of physically putting pen to paper, you reduce your ecological footprint. <\/p><h2>E-signatures Vs Digital Signatures <\/h2><p>The term \u201ce-signature\u201d is often used as a synonym for \u201cdigital signatures\u201d but in fact, the two shouldn\u2019t be used interchangeably as <a href=\"\/blog\/electronic-signature-vs-digital-signature\/\">their meanings are not equal<\/a>.<\/p><p>The easiest way to distinguish between electronic and <a href=\"\/glossary\/what-is-digital-signature\/\">digital signatures<\/a> is to know that the latter can be used in other contexts than signing a document, such as SSL certificates and cookies for ad-tracking. <\/p><p><img alt=\"legal signature\" src=\"https:\/\/www.cm.com\/cdn\/web\/legal-signature.svg\">This is because digital signatures embed an encrypted digital code into the signing process to verify that it was created by a known source and has not been altered. This is called a Personal Key Infrastructure or \u201cPKI\u201d and guarantees that an electronic document is authentic by identifying both the requesting party and the party providing a signature. By generating two keys (one private and one public) the PKI technology uniquely identifies the person who is signing. However, both parties involved in this process must have a digital certificate registered from an issuing certificate authority as this links the signature to its owner. <\/p><blockquote>While digital signature and electronic signature are both equally capable of capturing legal signatures and identifying signees, it is the above process of identification within digital signatories that differentiates it from electronic signatures. Especially since many consumers do not have a digital signature certificate. <\/blockquote><p>At CM.com, we use the term electronic signature as that is the specific form of a digital signature we offer. However, we use \u201cdigital signature\u201d as an umbrella term in the context of signing a document.<\/p><p><img alt=\"sign platform\" src=\"https:\/\/www.cm.com\/cdn\/web\/sign-platform.svg\"><\/p><p>Our <a href=\"\/sign\/\">Sign<\/a> electric signature solution allows you to complete contracts, agreements, and documents fast and secure without unnecessary printing and scanning.<\/p>","meta_title":"Electronic Signature - What Is It & Why Use It? | CM.com Glossary","meta_description":"An electronic signature is a digital version of the paper-based method of signing signatures. Read more about electronic signing in our Glossary.","created_at":"2021-07-30T08:42:10.000000Z","updated_at":"2021-08-30T16:40:48.000000Z","deleted_at":null}
{"id":14,"group_id":14,"localisations_l10n":"en","users_name":"system","status":"active","name":"Email Campaigns","slug":null,"description":"Within the Mobile Marketing Cloud, you'll find CM.com's Email Campaigns: the perfect tool to\u00a0create and personalize emails, easily A\/B-test\u00a0those emails and send email campaigns in bulk.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T10:57:40.000000Z","deleted_at":null}
{"id":27,"group_id":27,"localisations_l10n":"en","users_name":"system","status":"active","name":"Email to SMS","slug":null,"description":"Mail SMS is an email to SMS app that converts standard emails into text messages. By using your own email client, turning email into SMS is as easy as sending an email. You can use every email program to send SMS messages from your Online SMS Gateway account.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-12T06:18:08.000000Z","deleted_at":null}
{"id":13,"group_id":13,"localisations_l10n":"en","users_name":"system","status":"active","name":"ESMEs","slug":null,"description":"External Short Messaging Entities or ESMEs are external applications that connect to an SMS service for sending and receiving SMS messages. Examples of ESME\u2019s are voting systems or automated marketing messages. ","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}
{"id":15,"group_id":15,"localisations_l10n":"en","users_name":"system","status":"active","name":"Fake DLR\u2019s","slug":null,"description":"Fake DLR\u2019s are a known problem amongst aggregators. In a fake DLR, the supplier of a connection falsely reports a successful delivery to an end-user device. This results in loss of money, because companies pay for messages that are never delivered on a handset. ","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}
{"id":16,"group_id":16,"localisations_l10n":"en","users_name":"system","status":"active","name":"GDPR","slug":null,"description":"The General Data Protection Regulation is a EU-regulation that prescribes what precautionary measures companies must take to protect citizens from privacy and data breaches, including how to handle breach notifications. ","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}
{"id":18,"group_id":18,"localisations_l10n":"en","users_name":"system","status":"active","name":"HLR","slug":null,"description":"Home Location Register (HLR) is an MNO database containing all information related to a mobile subscriber\u2019s device. CM.com uses HLR for its Number Lookup feature, allowing you to verify number information and prevent fraud.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-13T15:29:17.000000Z","deleted_at":null}
{"id":19,"group_id":19,"localisations_l10n":"en","users_name":"system","status":"active","name":"Hybrid (Hybrid Messaging)","slug":null,"description":"Hybrid messaging enables you to send push messages with SMS as fall-back. Mobile messages will be sent via the cost-effective push messaging. If the receiver doesn\u2019t have your app installed or is offline, the message is sent via SMS. This way you\u2019ll realise the highest reach at the lowest cost. If you don't have your own app, you can use CM's Notifire app. ","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}
{"id":20,"group_id":20,"localisations_l10n":"en","users_name":"system","status":"active","name":"IMSI","slug":null,"description":"International mobile subscriber identity, unique for every SIM card. The IMSI code is related to one SIM card, so even if the phone number is used again by another user, the sim card will be printed again and with that it will receive a new IMSI Code.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}
{"id":21,"group_id":21,"localisations_l10n":"en","users_name":"system","status":"active","name":"JSON","slug":null,"description":"JSON or JavaScript Object Notation is a standard text-based format for representing structured data based on JavaScript object syntax.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-22T05:45:16.000000Z","deleted_at":null}
{"id":22,"group_id":22,"localisations_l10n":"en","users_name":"system","status":"active","name":"Long Code (Long Number)","slug":"what-is-long-code-long-number","description":"<p>A Long Code or Long Number is a standard-length (10-digits) virtual phone number that can be used by businesses to <a href=\"\/two-way-messaging\/\">send and receive SMS<\/a> and MMS messages, or to make and receive voice calls. They are cheaper to use than short codes.<\/p>","title":"What is a Long Code or Long Number?","text":"<p>Unlike Short Codes, <a href=\"\/blog\/how-to-choose-between-short-code-or-long-number-the-5-main-differences\/\">the biggest differentiator of a Long Number<\/a> is the ability to use it for communicating internationally. Whereas Short Codes are limited to domestic\/national communications via messaging.<\/p><p>Long Numbers are typically 10+ digits long and are much more challenging to memorize\/recognize than <a href=\"\/glossary\/what-is-short-code\/\">short codes<\/a>. However, long numbers still provide brands with increased visibility and reputation in other ways:<\/p><ol><li>Long numbers are more realistic and engaging to recipients who evaluate the validity of a business message vs. short code numbers that often get associated with automation.<\/li><li>Users are more likely to reach and engage with a Long Number as they are standard length phone numbers and appear more credible and humanized\/personal.<\/li><\/ol><h2>Who Uses Long Codes?<\/h2><p>Long numbers enable businesses to own their own unique number, <a href=\"\/glossary\/what-is-short-code\/\">unlike short codes<\/a> which are commonly purchased as a shared short code vs dedicated short code, which are used among many other businesses.<\/p><p>Long numbers provide businesses throughout a vast range of different sectors and industries to collect and generate large volumes of mobile-originated (MO) <a href=\"\/sms\/\">SMS text messages<\/a> from subscribers, including wireless application service providers, mobile virtual network operators, mobile virtual network enablers, SMS aggregators, e-sellers, advertising agencies, media channels, and mobile infrastructure providers.<\/p><h2>When To Use A Long Code or Long Number?<\/h2><ul><li>Competitions & Voting<\/li><li>Product & Service Feedback<\/li><li>Campaigns & Promotions<\/li><li>Global Company Availability<\/li><li>International Events Updates & Alerts<\/li><li>Reception Channel for SMS Messages for Business to Consumer Conversations<\/li><li>Direct Response\/Reply Channel<\/li><li>2-way communications businesses and suppliers<\/li><li>SMS-to-email applications<\/li><li>SMS multi-party chat services<\/li><li>Dedicated Channel for Mass Mail Campaigns<\/li><li>Promotional Activities<\/li><li>and much more!<\/li><\/ul><h2>What are the Benefits of Using A Long Number?<\/h2><p>Long codes are meant for person-to-person communications and can send only 1 message per second. Long codes have content restrictions that allow carriers to block traffic. Long codes are strictly intended for person-to-person interaction.<\/p><p>Another benefit and feature of a long code is that they offer the same abilities as any 10-digit phone number:<\/p><ol><li>Send and receive SMS text messages<\/li><li>and both inbound and outbound<a href=\"\/voice\/\"> voice\/calling<\/a>.<\/li><\/ol><p>Alternatively, Long Numbers he<a href=\"\/voice\/\">\ufeff<\/a>lp your business to scale and expand reach to people no matter where they are. A Long Number is the only type of text messaging code that allows your business to send and receive messages around the world, whether it's to a few different countries or internationally.<\/p><p>Short codes, on the other hand, do not have the capability of inbound or outbound calling. Instead, short codes are more advantageous as they are designed and intended to use when your text messaging campaign requires a high volume of messages that get sent and received daily.<\/p><h2>How To Obtain A Long Number?<\/h2><p>CM.com has direct connections to hundreds of networks worldwide. Our vast global reach helps us get the most competitive pricing in the short code marketplace for our customers. <\/p><p><a href=\"\/register\/\"><strong>Create a free platform account and easily request your Number in our Dasboard<\/strong><\/a><\/p>","meta_title":"What is a Long Code and How Should You Use it? | CM.com Glossary","meta_description":"A Long Code is a standard-length virtual phone number that can be used to send and receive SMS and MMS messages, or to make and receive voice calls.","created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-08-30T16:32:03.000000Z","deleted_at":null}
{"id":4840,"group_id":68,"localisations_l10n":"en","users_name":"aafke.gulickx","status":"active","name":"Marketing Automation","slug":"what-is-marketing-automation","description":"<p>Marketing automation refers to the use of software and technology to automate and enhance marketing activities, such as <a href=\"\/email-campaigns\/\">email campaigns<\/a>, <a href=\"\/campaigns\/\">SMS campaigns<\/a>, social media ad campaigns, chatbot conversations, tracking, <a href=\"\/blog\/a-b-testing-emails\/\">A\/B testing<\/a>, and more.<\/p>","title":"What is Marketing Automation?","text":"<p>How many brands already use marketing automation to drive their success? <a href=\"https:\/\/findstack.com\/marketing-automation-statistics\/\" target=\"_blank\" rel=\"noopener\">51% of companies<\/a> currently use marketing automation, while 58% of B2B companies plan to adopt it. In addition, <a href=\"https:\/\/neilpatel.com\/\" target=\"_blank\" rel=\"noopener\">Neil Patel<\/a> notes that by 2023, the industry will be worth 25 billion dollars. <\/p><h2>Marketing Automation in Action <\/h2><p>Marketing automation software allows you to <a href=\"\/blog\/automate-marketing-activities-workflows\/\">successfully execute your marketing strategies<\/a> while you focus on more complex tasks. As an example, you can use marketing automation technology to trigger a pre-written abandoned cart email after a visitor exits your site with a full cart. <\/p><p><img alt=\"marketing notification\" src=\"https:\/\/www.cm.com\/cdn\/web\/marketing-notification.png\"><\/p><p>When you use marketing automation software in this way, you can tap into behavioral data to make sure that your leads and customers get the messages they need based on their current stage in the marketing funnel. In the case of a cart abandonment email, you don\u2019t need to be there to jump in to send across an email just as they exit your site. <\/p><h2>What Are the Benefits of Marketing Automation? <\/h2><p>There are several benefits to automating your everyday marketing processes, including: <\/p><ul><li><strong>Save time:<\/strong> you no longer have to spend hours of your day manually sending emails, updating social, and racing to meet your response-time targets by instantly replying to customers on live chat. By automating the more dull and repetitive marketing tasks, you can focus on higher-level strategy \u2013 something that most marketers find a lot more rewarding. <\/li><li><strong>Meet lead and customer needs 24\/7:<\/strong> there\u2019s only so many hours in the working day, you can\u2019t always be there to immediately respond to customers or nurture leads and customers as and when you need to. You can use marketing automation software to craft trigger-based messages to ensure you engage leads at the right time. For example, you can trigger an exit-intent popup that offers a personalized discount to visitors about to leave your site without buying. <\/li><li><strong>Get deeper insights into your prospects and customers: <\/strong>from bounce rates to <a href=\"\/blog\/skyrocket-email-open-rates\/\">open rates<\/a>, <a href=\"\/mobile-marketing-cloud\/marketing-automation\/\">marketing automation software<\/a> allows you to closely track people across the entire customer journey. This gives you a detailed picture of who they are, their level of intent and stage of awareness, their site and purchase activity, and the kinds of content, channels, and campaigns they respond best to. You can use this knowledge to create more targeted and personalized marketing messages and initiatives in the future. <\/li><li><strong>Generate a higher return on investment:<\/strong> with data-driven insights into your customers, there\u2019s a lot less guesswork involved in creating effective marketing campaigns that boost your revenue and ROI. <\/li><\/ul><h2>How to Get Started With Marketing Automation <\/h2><p>Marketing automation allows you to save time ordinarily spent on repetitive marketing tasks, gain deeper insights into your customers to create more effective marketing campaigns, and command a greater ROI in your marketing initiatives. <\/p><p><img alt=\"data activity send messages\" src=\"https:\/\/www.cm.com\/cdn\/web\/data-activity-send-messages.png\"><\/p><p>Start seeing similar results with CM.com\u2019s Mobile Marketing Cloud for Marketing Automation. Currently, <a href=\"https:\/\/www.broadbandsearch.net\/blog\/mobile-desktop-internet-usage-statistics\" target=\"_blank\" rel=\"noopener\">56% of all web traffic<\/a> comes from mobile phones. With the marketing automation abilities of Mobile Marketing Cloud, you can unlock and centralize data on leads and customers and create personalized, <a href=\"\/mobile-marketing-cloud\/omnichannel\/\">omnichannel marketing campaigns<\/a> that target your customers across their favorite mobile channels.<\/p>","meta_title":"Marketing Automation - What Is It and What Are the Benefits?","meta_description":"Marketing automation refers to the use of software and technology to automate and enhance marketing activities. Read more about it in our glossary.","created_at":"2021-09-21T09:07:58.000000Z","updated_at":"2021-09-22T06:35:15.000000Z","deleted_at":null}
{"id":23,"group_id":23,"localisations_l10n":"en","users_name":"system","status":"active","name":"MCCMNC","slug":null,"description":"The dedicated code with which particular mobile operators are identified. ","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}
{"id":24,"group_id":24,"localisations_l10n":"en","users_name":"system","status":"active","name":"MNO","slug":null,"description":"Mobile Network Operators such as Vodafone, China Mobile and Airtel. ","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}
{"id":25,"group_id":25,"localisations_l10n":"en","users_name":"system","status":"active","name":"MNP","slug":null,"description":"MNP stands for Mobile number portability. A phone number registered on one network, moves the same number service to another Network (T-mobile to Vodafone NL). During the transferring process, the end user gets a new SIM card printed containing an IMSI code from the new network, which helps Telco companies do proper routing for traffic in voice, SMS, etc.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}
{"id":3835,"group_id":59,"localisations_l10n":"en","users_name":"aafke.gulickx","status":"active","name":"Mobile Commerce","slug":"what-is-mobile-commerce","description":"<p>Mobile commerce (also known as mcommerce or m-commerce) refers to shopping, banking, or making payments online through mobile devices like smartphones or tablets. Mobile commerce is the new form of ecommerce (electronic commerce), which refers to sales transactions conducted online via the internet.<\/p>","title":"What is Mobile Commerce?","text":"<h2>Why Use Mobile Commerce?<\/h2><p>Once retailers and industries started marketing online, mobile devices' widespread use demanded that mobile-friendly transactions be possible anytime and anywhere. As consumers became more attached to their smart devices and more comfortable shopping online, it was only a matter of time before mobile commerce growth reflected these trends in consumer behavior.<\/p><p>Mobile commerce is on the rise, and businesses worldwide are embracing it to boost sales and reach customers where they're most active and engaged. <\/p><p><img alt=\"mobile payment methods\" src=\"https:\/\/www.cm.com\/cdn\/web\/mobile-payment-methods.png\"><\/p><h2>Types of Mobile Commerce<\/h2><p>Let\u2019s review the three types of mobile commerce: <\/p><ol><li>Mobile shopping<\/li><li>Mobile payments<\/li><li>Mobile banking<\/li><\/ol><p><strong>1. Mobile Shopping<\/strong><\/p><p>Shopping is probably the first thing that comes to mind when you think of mobile commerce. Mobile shopping is eCommerce shopping from your mobile device. <\/p><p>Companies that succeed in mobile shopping focus on mobile-friendly websites with lightning-fast page speed and image load time. They feature responsive designs that adapt to various screen sizes and resolutions for the best customer experience.<\/p><p>In addition to eCommerce websites, mobile shopping is now possible through dedicated apps and social media platforms like Instagram, Pinterest, Facebook, and Twitter. The rise of social media influencers has also contributed to the popularity of shopping through social media platforms.<\/p><p><strong>2. Mobile Payments<\/strong><\/p><p>Mobile payments include any money transaction made via a mobile device. Mobile payments allow people to make purchases and transfer money conveniently using a credit or debit card linked to their mobile phones. Mobile wallets closed-loop mobile payments, and money transfer apps are three common types of mobile payments.<\/p><p><img alt=\"payment links\" src=\"https:\/\/www.cm.com\/cdn\/web\/payment-links.svg\"><\/p><p><u>Mobile Wallets<\/u><\/p><p>A <a href=\"\/payments\/payment-methods\/#fc43ae19\">mobile wallet<\/a> is like a digital wallet that allows you to make purchases on your mobile device without using cash or swiping a credit card. A mobile wallet app safely stores your credit and debit card information, and purchases are authenticated via a PIN or touch ID.<\/p><p><u>Closed-Loop Mobile Payments<\/u><\/p><p>Closed-loop mobile payments resemble mobile wallets, but use a dedicated mobile app to link to a single brand or store. <a href=\"\/payments\/payment-methods\/credit-cards\/\">Credit cards<\/a> like American Express, Mastercard, and Visa, which are accepted at various retailers, are called open-loop cards.<\/p><p><u>Money Transfer Apps<\/u><\/p><p>Money transfer apps allow you to send and receive money via your mobile device. Users link their bank accounts or debit cards directly to the app. Financial transactions happen between users, with bank information remaining transparent. <\/p><p><strong>3. Mobile Banking<\/strong><\/p><p>Mobile banking enables you to make bank or financial transactions on a mobile device. Mobile banking apps allow you to pay bills, transfer money between accounts, send money, or even deposit checks remotely. <\/p><p>Most routine transactions can be accomplished quickly, sometimes with the use of messaging apps and conversational chatbots. Banks can use mobile banking apps to alert customers to suspicious activity via text, short-circuiting fraudulent behavior, and identity theft attempts.<\/p><h2>Advantages of Mobile Commerce<\/h2><ul><li><strong>Offer 24\/7 Convenience<\/strong><\/li><\/ul><p>Customers can shop anytime and from anywhere. With mobile commerce, your online store never closes. The rise of <a href=\"\/conversational-ai-cloud\/\">conversational chatbots<\/a> means brands can engage in conversations with customers at any time, even when the business is not online. <\/p><ul><li><strong>Speed Customers to Checkout<\/strong><\/li><\/ul><p>Mcommerce sites often load faster than standard eCommerce sites due to mobile optimization measures, increasing conversions, and speeding customers through the checkout process. You can also easily add calls to action and \u201cBuy Now\u201d buttons on all your <a href=\"\/conversational-channels\/\">various mobile channels<\/a> to entice customers to buy with a single click.<\/p><ul><li><strong>Personalize Your Customer Experience <\/strong><\/li><\/ul><p>Through location tracking and <a href=\"\/glossary\/what-is-push-notification\/\">personalized push notifications<\/a>, brands can send curated offers and discounts to customers based on their location, purchase history, or mobile interactions. Of people who open a <a href=\"\/push\/\">push notification<\/a>, 54% of users convert from segmented notifications, while only 15% convert from generalized broadcast messages. <\/p><ul><li><strong>Keep Customers Informed<\/strong><\/li><\/ul><p>Email isn\u2019t always the most effective way to reach customers. Mobile commerce lets you leverage popular chat apps like Facebook Messenger, Apple Business Chat, and WhatsApp Business to engage in one-on-one conversations with customers. <a href=\"\/conversational-channels\/\">Mobile messaging<\/a> enables you to send notifications directly to mobile devices, promote products and services, and facilitate the entire transaction process without interruption.<\/p><p><img alt=\"messaging channels\" src=\"https:\/\/www.cm.com\/cdn\/web\/blog\/content\/omni-channel.png\"><\/p><ul><li><strong>Embrace Omnichannel Marketing<\/strong><\/li><\/ul><p>Does your business sell online and offline? If you sell on your own website in addition to selling on Amazon, social media, and in brick-and-mortar stores, omnichannel marketing opportunities abound. Mobile commerce capitalizes on SMS messaging, push notifications, social media, and more to reach your customers wherever they are spending their time.<\/p><p>With an <a href=\"\/mobile-marketing-cloud\/omnichannel\/\">omnichannel marketing strategy<\/a>, users can flow effortlessly from a chat conversation to browsing products to checking out - all without leaving their phone screen. <\/p>","meta_title":"What is Mobile Commerce? | CM.com Glossary","meta_description":"Mobile commerce is the new form of eCommerce and refers to sales transactions through mobile devices. Read more about Mobile Commerce in our Glossary.","created_at":"2021-04-15T06:34:51.000000Z","updated_at":"2021-08-30T16:11:25.000000Z","deleted_at":null}
{"id":4414,"group_id":61,"localisations_l10n":"en","users_name":"aafke.gulickx","status":"active","name":"Mobile Marketing Cloud","slug":null,"description":"<p>CM.com's <a href=\"\/mobile-marketing-cloud\/\">Mobile Marketing Cloud<\/a> is an omnichannel customer engagement solution build for B2C marketers. It's the only solution that includes all mobile messaging channels like WhatsApp. This empowers marketers to create superior customer experiences that increase conversion rates and sales.<\/p>","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-07-19T12:30:04.000000Z","updated_at":"2021-08-30T12:22:52.000000Z","deleted_at":null}
{"id":28,"group_id":28,"localisations_l10n":"en","users_name":"system","status":"active","name":"Mobile Originated (MO)","slug":null,"description":"Mobile communication where the message is sent from an end user to an application.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}
{"id":29,"group_id":29,"localisations_l10n":"en","users_name":"system","status":"active","name":"Mobile Terminated (MT)","slug":null,"description":"Mobile communications where the message is sent from an application to an end user.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}
{"id":26,"group_id":26,"localisations_l10n":"en","users_name":"system","status":"active","name":"MSISDN","slug":null,"description":"The Mobile Station International Subscriber Directory Number is a number used to identify mobile subscribers, and maps the mobile telephone number to a SIM card in a mobile phone. ","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}
{"id":30,"group_id":30,"localisations_l10n":"en","users_name":"system","status":"active","name":"Number Verifier","slug":null,"description":"An HLR based solution to help you optimise routing, to clean up a database of numbers for improved accuracy or to prevent ATM card cloning fraud.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}
{"id":31,"group_id":31,"localisations_l10n":"en","users_name":"system","status":"active","name":"Numeric Sender ID","slug":null,"description":"These sender IDs consist of solely numeric characters. ","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}
{"id":4423,"group_id":63,"localisations_l10n":"en","users_name":"aafke.gulickx","status":"active","name":"Omnichannel Marketing","slug":"what-is-omnichannel-marketing","description":"<p><a href=\"\/mobile-marketing-cloud\/omnichannel\/\">Omnichannel marketing<\/a> is the integration and cooperation of the various channels that an organization uses to interact with consumers, with the goal of creating a consistent brand experience and interacting with consumers in a seamless way.<\/p>","title":"What Is Omnichannel Marketing?","text":"<p>Omnichannel marketing includes physical (like stores) and digital channels (such as websites and social media) and a combination thereof - such as \u201cbuy online and pick up in-store\u201d. <\/p><h2>What is the Purpose of Omnichannel Marketing?<\/h2><p>The goal of omnichannel marketing is to empower the customer to shop or interact with a brand from any device or platform. It allows them to engage on their own terms, while still offering many opportunities for fulfillment, such as convenience and a completely seamless experience. This, it is believed, will lead to an improved experience overall and thus drive better relationships across all possible channels and touchpoints. This includes traditional and digital channels, point-of-sale, and physical and online experiences. <\/p><p><img alt=\"omnichannel mobile marketing cloud\" src=\"https:\/\/www.cm.com\/cdn\/web\/omnichannel-mobile-marketing-cloud.png\"> <\/p><p><strong>An example of omnichannel marketing could be: <\/strong><\/p><ul><li>A visitor receiving an <a href=\"\/blog\/voice-campaigns-top-marketing-use-cases\/\">automated voice message<\/a> of their favorite artist telling the ticket sale of his concert has started after subscribing to the presale online; <\/li><li>a <a href=\"\/blog\/why-event-organizers-should-own-and-manage-their-data\/\">visitor of a festival<\/a> receiving a WhatsApp message regarding the start of the happy hour of their favorite drink; <\/li><li>or a <a href=\"\/blog\/getting-smart-with-customer-loyalty-4-practical-sms-tips\/\">person receiving an SMS<\/a> with a coupon for their next in-store purchase. <\/li><\/ul><h2>Why Might You Need An Omnichannel Marketing Strategy? <\/h2><p>In order for a brand to launch an omnichannel marketing campaign successfully, it must have a strategy in place. This includes, but is not limited to, an integrated, multi-channel approach that creates a unified customer experience (CX) while <a href=\"\/customer-data-platform\/\">eliminating siloed interactions<\/a>. <\/p><p>The integration of a strategy is vital in order to meet the expectations of customers, who anticipate a seamless and consistent experience in every channel. <\/p><p>In fact, a unified experience is the number one expectation of customers today. <a href=\"https:\/\/www.cxtoday.com\/contact-centre\/delivering-an-excellent-omni-channel-experience\/\" target=\"_blank\" rel=\"noopener\">According to CX Today<\/a>,\u202f9 out of 10 consumers expect an omnichannel experience\u202fwith seamless service between communication methods. This isn\u2019t going to change any time soon. As the number of touchpoints increases, so does the need for seamless integration between them. Whether that\u2019s a targeted ad on social media, a desktop interaction with a chatbot or a real-life chat with an in-store representative. <\/p><p>Another example is through a brand\u2019s social media. In an omnichannel approach, this is used to carry out both customer service operations and marketing strategies. This means it\u2019s essential that teams from each of these departments collaborate to create a consistent experience for the customer.<\/p><p><img alt=\"customer contact channels\" src=\"https:\/\/www.cm.com\/cdn\/web\/blog\/content\/customer-contact-channels.png\"> <\/p><p>However, <a href=\"\/blog\/mult-channel-or-omni-channel-differences\/\">omnichannel must not be confused with multichannel marketing<\/a>, which addresses different issues. While omnichannel marketing is all about ensuring a customer\u2019s interaction with a brand is consistent, no matter the channel, multichannel marketing concentrates on the channel strategy, from social to mobile, with each channel having its own goals. <\/p><h2>Why Is Omnichannel Marketing Important? <\/h2><p>Omnichannel marketing has become somewhat essential to most modern-day businesses as it can help them create a positive experience for their customers at every stage of their lifecycle while building a positive brand reputation. <\/p><p>By connecting with customers through a more personalized experience, omnichannel marketing can not only keep businesses relevant and competitive in a crowded market, but<a href=\"\/blog\/the-8020-rule-who-are-your-loyal-customers\/\"> create loyal and - in some cases - lifelong customers<\/a>. It can also help reach new customer segments, which is key to growth, especially in sales. <\/p><blockquote>Another benefit is increased operational efficiency and lower costs. With an omnichannel marketing strategy in place, businesses only need to collect a customer\u2019s data once (instead of at every touchpoint) meaning they don\u2019t need to create and implement a strategy for every channel. <\/blockquote><p>With the <a href=\"\/mobile-marketing-cloud\/\">Mobile Marketing Cloud<\/a> from CM.com, it's easy to set up complex, multi-channel communication streams that build lasting customer relationships. By using one platform for all your customer interactions, you can save time and be more efficient. <\/p><p>You can also send hyper-personalized campaigns anytime, anywhere with our <a href=\"\/blog\/automate-marketing-activities-workflows\/\">marketing automation solution<\/a>. <\/p>","meta_title":"Omnichannel Marketing - What Is It and Why Do You Need It?","meta_description":"Omnichannel marketing is the integration of various channels to interact with consumers. Read more about Omnichannel Marketing in our Glossary.","created_at":"2021-08-03T06:25:04.000000Z","updated_at":"2021-08-30T16:21:40.000000Z","deleted_at":null}
{"id":32,"group_id":32,"localisations_l10n":"en","users_name":"system","status":"active","name":"One Time Password","slug":"what-is-one-time-password","description":"<p>A <a href=\"\/one-time-password\/\">One Time Password<\/a> or OTP is a string of characters or numbers automatically generated to be used for one single login attempt. One Time Passwords will minimize the risk of fraudulent login attempts and thus the risk of stolen data.<\/p>","title":"What is a One Time Password?","text":"<h2>Why Would You Use One Time Passwords?<\/h2><p>The general idea of a One Time Password is to add a second layer of authentication in order to stay ahead of cybercrime and protect your organization against catastrophic effects of fraud on your business.<\/p><p>The risk of fraud is drastically reduced if the user doesn\u2019t only have to fill in his username and password (something he knows) but also needs something he \u201chas\u201d to complete the login. This \u2018something\u2019 can be the user\u2019s phone. OTP\u2019s come in all shapes and sizes, but always add an <a href=\"\/blog\/fighting-fraud-and-improving-online-security-through-strong-customer-authentication\/\">extra layer of authentication<\/a><\/p><h2>One Time Password Examples<\/h2><p><strong>One Time Password as SMS Message<\/strong><\/p><p>Originally, most OTP\u2019s were sent as SMS messages. Once the user has begun his login attempt, filling in his username and the correct password, an SMS OTP is sent to the mobile number connected to his account. The user then enters this code shown on this phone in the login screen, completing the authentication process. <\/p><p><img alt=\"one time password sms\" src=\"https:\/\/www.cm.com\/cdn\/web\/otp-sms.svg\"><\/p><p><strong>One Time Password as Voice Message<\/strong><\/p><p>An alternative to a One Time Password via SMS is Voice. With Voice, the spoken password is received as a phone call on the user's mobile. The password will not be stored on the user's phone and Voice allows you to reach users with limited sight. You can also implement Voice as a back-up in case your SMS is not delivered. <\/p><p><img alt=\"one time password voice message\" src=\"https:\/\/www.cm.com\/cdn\/web\/otp-voice.svg\"><\/p><p><strong>One Time Password as Push Notification<\/strong><\/p><p>The <a href=\"\/blog\/two-factor-authentication-how-does-it-work-why-do-we-need-it\/\">Two-factor Authentication<\/a> process using One Time Passwords via Push is similar to SMS OTP. In the login procedure to your online environment, an automated generated code is sent as a push notification to your App in the user\u2019s phone. Then the user has to copy that code to the login screen to verify his identity. This does mean you\u2019ll need a dedicated app. <\/p><h2>Industries that Benefit From One Time Passwords<\/h2><p>One Time Passwords are used by businesses who are seeking to secure their data against remote attacks where credentials can be exploited such as:<\/p><ul><li>Banking and finance<\/li><li>Government<\/li><li>Defense<\/li><li>Consumer electronics<\/li><li>Commercial security<\/li><li>Travel and immigration<\/li><li>Healthcare<\/li><\/ul>","meta_title":"What is a One Time Password? OTP Explained (With Examples)","meta_description":"A One Time Password is a string of characters or numbers automatically generated to be used for one single login attempt. Read more in our Glossary!","created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-08-30T16:06:46.000000Z","deleted_at":null}
{"id":4831,"group_id":66,"localisations_l10n":"en","users_name":"aafke.gulickx","status":"active","name":"Online Identification","slug":"what-is-online-identification","description":"<p>Online identification refers to any bit of information associated with a specific individual found on the internet. While online identification is most often connected with entire personal accounts, such as banking profiles, it can consist of any personally identifiable information.<\/p>","title":"What is Online Identification?","text":"<p>With the number of online services growing notably in recent years, online identification has become increasingly important. Previously, an individual may only have provided personal information for something like an email account. Today, however, online identification plays a key role in the delivery of age-dependent services like gambling sites, as well as allowing individuals to safely manage data relating to financial, medical, and many other industries. <\/p><h2>What Types of Online Identification Are There? <\/h2><p>Today, online identification is well established and an essential component for many businesses that need to be able to verify the identity of their customers, clients, or employees. <\/p><p><img alt=\"online verification\" src=\"https:\/\/www.cm.com\/cdn\/web\/online-verification.png\"><\/p><p>Although the terms identification, verification, and authentication are sometimes used interchangeably, they are actually slightly different. Identification simply refers to the act of claiming an identity. Verification, meanwhile, goes a step further and looks for a high degree of confidence in a person\u2019s identity - perhaps through government-issued documents. Finally, authentication looks to re-validate an individual\u2019s identity each time they use a particular service. <\/p><p>As new digital identification solutions have been developed, organizations have gained access to an increasingly diverse collection of tools with which to check the identities of particular individuals. These include the following: <\/p><ul><li><strong>Knowledge-based authentication<\/strong> - The simplest form of online identification, knowledge-based authentication asks users for a password or the answer to a security question in order to prove their identity. However, although this method of identification is the simplest for users, it is increasingly easy to falsify. Social engineering can be used by bad actors to acquire the sensitive information required to answer the relevant security questions and gain unauthorized access to a user\u2019s account. <\/li><li><strong>Two-factor authentication <\/strong>- All methods used for online identification have weaknesses that cyberattackers may look to exploit. As a result, some businesses have opted to employ <a href=\"\/one-time-password\/\">two-factor authentication<\/a> to verify an individual\u2019s identity. Unlike digital solutions that only require a username-password pair in order to confirm a user\u2019s identity, two-factor authentication, or 2FA, requires at least two pieces of \u201cevidence\u201d before online identification is confirmed. Generally, this evidence includes a combination of something a user knows, something a user has, and something a user is. <a href=\"\/glossary\/what-is-one-time-password\/\">One-time passwords<\/a>, strings of characters or numbers automatically generated to be used for one single login attempt, are sometimes employed as <a href=\"\/blog\/two-factor-authentication-how-does-it-work-why-do-we-need-it\/\">part of a two-factor authentication approach<\/a>. <\/li><\/ul><p><img alt=\"one time password mobile phone\" src=\"https:\/\/www.cm.com\/cdn\/web\/large\/one-time-password.svg\"><\/p><ul><li><strong>iDIN<\/strong> - Some approaches to online identification leverage login methods used by other services to deliver robust security while streamlining the user journey. This is the case with <a href=\"\/idin\/\">iDIN<\/a>, a service available in the Netherlands that allows individuals to use their bank\u2019s login methods to access digital services provided by other organizations. For example, if a <a href=\"\/about-cm\/our-customers\/nederlandse-loterij-idin\/\">user wants to play the Dutch Lottery<\/a>, they can select iDIN as a login method and use the trusted and secure credentials of their bank to provide substantial reliability about their identity. Once iDIN completes the online identification process, users are returned to their original online environment. <\/li><\/ul><p><img alt=\"idin logo\" src=\"https:\/\/www.cm.com\/cdn\/web\/icon\/idin.svg\"><\/p><ul><li><strong>Biometric identification<\/strong> - Biometric identification uses an individual\u2019s physical characteristics to verify their identity. Although it may sound slightly futuristic, biometric identification is already being used by some online services to authenticate online users by asking them for a photo of their face, a voice recording, or an image of their fingerprints. However, biometrics still comes with weaknesses and fraudsters are increasingly looking for ways of acquiring biometric information for malicious purposes. <\/li><\/ul><h2>Why Is Online Identification Important? <\/h2><p>Online identification is the bedrock that underpins the modern digital economy. Being able to reliably authenticate users means businesses and consumers can trust that the individuals they are engaging with are who they say they are. Without this trust, banks, <a href=\"\/industries\/healthcare\/\">healthcare providers<\/a>, social networks, forums, and a whole host of other online services could not guarantee privacy or security. Cybercrime continues to plague the online world, costing the global economy $6 trillion. Robust online identification can help bring this figure down. <\/p><h2>What Are the Benefits of Online Identification? <\/h2><p>As well as solidifying trust in online services, online identification provides <a href=\"\/blog\/benefits-of-using-multi-factor-authentication\/\">several other benefits<\/a>. For example, some incorporate age verification tools for businesses that only sell products to consumers above a certain age. What\u2019s more, by employing a user-friendly, one-click verification tool, online identification can provide more certainty for businesses and increase conversion rates. <\/p><p>At CM.com, we use <a href=\"\/idin\/\">iDIN<\/a>, and a number of other <a href=\"\/one-time-password\/\">online identification tools<\/a> to ensure businesses and consumers can enjoy the benefits of the digital economy in a simple and secure manner. <\/p>","meta_title":"Online Identification - What Is It and Why Is It Important?","meta_description":"Online identification can consist of any personally identifiable information, from an individual\u2019s online search activity to their medical records.","created_at":"2021-09-20T07:32:00.000000Z","updated_at":"2021-09-20T08:57:55.000000Z","deleted_at":null}
{"id":33,"group_id":33,"localisations_l10n":"en","users_name":"system","status":"active","name":"OTT","slug":null,"description":"OTT or Over The Top refers to third party content that is sent directly to the end user, where the ISP facilitates the transport of the IP packets. Examples are Skype, WhatsApp and FaceTime.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}
{"id":34,"group_id":34,"localisations_l10n":"en","users_name":"system","status":"active","name":"P2P Messaging","slug":null,"description":"Person to Person Messaging is SMS messaging between two people, including traffic that connects two people through an API. P2P messaging is used for, amongst others, customer care or order delivery messages. ","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}
{"id":35,"group_id":35,"localisations_l10n":"en","users_name":"system","status":"active","name":"PSP","slug":null,"description":"CM.com is an internationally operating Payment Service Provider (PSP), which means its payments branch CM Payments offers connectivity to multiple payment methods including VISA, MasterCard, Paypal, iDeal, Microincasso and Bancontact.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-14T05:26:56.000000Z","deleted_at":null}
{"id":36,"group_id":36,"localisations_l10n":"en","users_name":"system","status":"active","name":"Push Notification","slug":"what-is-push-notification","description":"<p><a href=\"\/push\/\">Push notifications<\/a> are brief alerts triggered by an application. They are an effective way to communicate important information to customers. You can still deliver push notifications, even when the customer doesn\u2019t have your app open.<\/p>","title":"What is a Push Notification?","text":"<p>With customers so invested in downloading and using retail apps, push notifications are a relatively easy way to start getting your message in front of the right eyes. As soon as a customer has downloaded your app and enabled alerts, you\u2019re in! <\/p><h2>When to Send a Push Notification?<\/h2><p><a href=\"\/push\/\">Push notifications<\/a> tend to work well for sales and marketing offers, as well as notifications that are not particularly time-sensitive. These include:<\/p><ul><li>New product offers<\/li><li>Bringing users back to your app with a timely message<\/li><li>Customer feedback requests<\/li><li>Message alerts<\/li><li>Reminders<\/li><\/ul><p>You can still deliver push notifications, even when the customer doesn\u2019t have your app open. And you can easily integrate other technology (such as geo-targeting) to make sure you\u2019re reaching them at a relevant time and through their preferred method. <\/p><h2>Differences Between Push Notification and SMS Message<\/h2><p>While push notifications and <a href=\"\/sms\/\">SMS messaging<\/a> are <a href=\"\/blog\/how-to-choose-between-push-notifications-and-sms\/\">two highly effective tools<\/a> in your marketing toolkit, they are two completely separate tactics that should be executed strategically and thoughtfully. Each has a time and place! <\/p><blockquote>Push notifications are cheaper, but SMS reaches pretty much every type of handset. Push messaging requires Internet, but text messages are more static.<\/blockquote><p>It turns out, this isn\u2019t a competition. There are pros and cons to both tactics. For instance, SMS gives you more flexibility in your message. You can add links, and <a href=\"\/blog\/go-beyond-160-characters-in-sms-marketing\/\">character limits are longer<\/a>. Delivery is reliable, and customers are practically guaranteed to see your message (remember the 98% open rate from above?). It\u2019s easier to miss a push notification that might only be visible for a few seconds.<\/p><p><img alt=\"push vs sms\" src=\"https:\/\/www.cm.com\/cdn\/web\/blog\/content\/push-vs-sms.svg\"><\/p><p>That said, push notifications are easier to manage from an opt-in standpoint. <\/p><p>You can start sending push notifications without recipients providing express written consent. Plus, recipients manage app permissions from their mobile devices, and they\u2019re less likely to take the time to go into their settings to tweak the frequency and type of notifications. <\/p><p>With SMS, recipients must provide express <a href=\"\/blog\/opt-in-text-messaging\/\">written consent and opt-in<\/a> before your business can send them SMS messages. That\u2019s a huge barrier to entry.<\/p><p><strong>Still confused? We\u2019ve put all the advantages and disadvantages clearly in line.<\/strong><\/p><h2>Advantages Push Notifications:<\/h2><ul><li>Faster<\/li><li>Low costs<\/li><li>Encryption possible<\/li><li>Interactive<\/li><li>Retry within 72 hours<\/li><li>Works without cell coverage (but with WiFi) <\/li><\/ul><h2>Disadvantages Push Notifications:<\/h2><ul><li>No delivery guarantee<\/li><li>No delivery reports<\/li><li>Needs Internet <\/li><\/ul><h2>Advantages SMS:<\/h2><ul><li>Delivery reports<\/li><li>High delivery rate<\/li><li>No Internet needed<\/li><li>High open rate<\/li><li>Safe sending to telephone numbers. <\/li><\/ul><h2>Disadvantages SMS:<\/h2><ul><li>Costly<\/li><li>Needs cell coverage<\/li><li>Slow<\/li><li>Statically<\/li><\/ul><p>SMS messages and push notifications are both powerful tools, depending on your use case and specific company goals. <\/p>","meta_title":"What is a Push Notification? How is it Different from SMS?","meta_description":"Push notifications are brief alerts triggered by an application while SMS messages are electronic messages sent between phones. Learn the difference.","created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-08-30T16:09:25.000000Z","deleted_at":null}
{"id":37,"group_id":37,"localisations_l10n":"en","users_name":"system","status":"active","name":"Radio chat","slug":null,"description":"An intuitive dashboard that lets radio DJ\u2019s interact with their audience, organising incoming text messages in peak volume. ","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}
{"id":38,"group_id":38,"localisations_l10n":"en","users_name":"system","status":"active","name":"SDK","slug":null,"description":"A Software Development Kit (SDK) is a collection of tools that allow you to build your own software with implemented CM.com.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-14T05:27:20.000000Z","deleted_at":null}
{"id":4834,"group_id":67,"localisations_l10n":"en","users_name":"aafke.gulickx","status":"active","name":"Seated Ticketing","slug":"what-is-seated-ticketing","description":"<p>Seated Ticketing simply refers to the act of allocating <a href=\"\/ticketing\/\">tickets<\/a> for events with an assigned seat, for example, at a football stadium or tennis championship so that spectators have a dedicated place to observe the game. This is opposed to a \u2018general admission\u2019 booking.<\/p>","title":"What Is Seated Ticketing?","text":"<p>For instance, which would usually be referred to as a \u2018standing ticket\u2019 \u2013 especially at a concert, or when accessing an event like a festival where event-goers wouldn\u2019t be allocated a specific seat. <\/p><p>The <a href=\"\/ticketing\/sport\/\">sports industry<\/a> is the biggest focus for Seated Ticketing due to <a href=\"\/blog\/sports-clubs-further-digitize\/\">the nature of sporting events<\/a>, the capacity they require, and the venues in which they are held, for example, stadiums, where the only type of allocation available is seated. <\/p><h2>What Are the Benefits of Seated Ticketing <\/h2><p>The main benefits associated with Seated Ticketing boil down to the level of customization, control, and flexibility on offer. Whether that\u2019s mostly related to capacity, logistics, or pricing, it\u2019s about delivering experiences for visitors with as little disappointment as possible. <\/p><p><img alt=\"seated ticketing platform\" src=\"https:\/\/www.cm.com\/cdn\/web\/seated-ticketing-platform.svg\"><\/p><p>With CM.com\u2019s Seated Ticketing product, organizers can sell tickets for their events based on a seat map, which they can create themselves and personalize to their specific needs. For example, it may be required to set different pricing for the seating at a venue depending on their location and view of the event. This can be customized, too, with the option to set tiered pricing or charge the same price for all seats, if preferred. <\/p><p class=\"ql-align-right\"><a href=\"\/glossary\/what-is-ticketing\/\"><strong>What is Ticketing? Read it here<\/strong><\/a><\/p><p>Such personalization also applies to event scheduling. If an event takes place over the course of multiple days, pricing and availability can be determined for seating allocation depending on the day or time, with the option to publish different ticket sales pages on the organizer\u2019s shop website, accordingly. <\/p><p>Organizers can opt for automatic placements - meaning those purchasing tickets are allocated a seat at random - or decide to let them choose their own from the seat map. They can also <a href=\"\/blog\/custom-is-the-new-standard-in-ticketing\/\">add their own branding to their ticket shop<\/a>, adding color, logos, or any relevant images. <\/p><h2>Why Use CM.com\u2019s Seated Ticketing Software? <\/h2><p>Seated Ticketing software isn\u2019t just about customizing seat maps, pricing, and allocation. <\/p><p>What makes this product unique is that it works in conjunction with a suite of CM.com tools that integrate together seamlessly to offer an experience that competitors cannot. The integration of <a href=\"\/customer-data-platform\/\">CM.com\u2019s Customer Data Platform<\/a> (CDP) enables you to <a href=\"\/blog\/why-event-organizers-should-own-and-manage-their-data\/\">gather the data of your supporters<\/a>. This can be utilized to send automated, personalized messages. This way, you are able to keep supporters up-to-date thanks to <a href=\"\/mobile-marketing-cloud\/\">Mobile Marketing Cloud<\/a> via for example <a href=\"\/whatsapp\/\">WhatsApp Business<\/a>, <a href=\"\/sms\/\">SMS<\/a>, and <a href=\"\/email-campaigns\/\">Email<\/a>. Event organizers can set up a flow so that spectators are kept up-to-date and sent relevant information before, on, and after the day of the event. <\/p><p><img alt=\"ticketing sport seated ticketing\" src=\"https:\/\/www.cm.com\/cdn\/web\/sport-seated-ticketing.png\"><\/p><p>At CM.com, you only need <a href=\"\/register\/\">one platform and one login<\/a>. You can add more products as and when you need them to enrich your offering of services. Whether that\u2019s ticket sales, email campaigns, or gathering and analyzing the data of your customers for better engagement, it can be done easily, and from one place. <\/p><p>If you want to learn more about CM.com\u2019s Seated Ticketing product and how it works, head over to our <a href=\"\/ticketing\/\">Ticketing page<\/a>. Or, if you\u2019re specifically interested in ticketing for sporting events, visit our <a href=\"\/ticketing\/sport\/\">Ticketing page for sport, events & unions<\/a>.<\/p>","meta_title":"Seated Ticketing - What Is it and What Are the Benefits? | CM.com","meta_description":"Seated Ticketing simply refers to the act of allocating tickets for events with an assigned seat. Read more about Seated Ticketing in our Glossary.","created_at":"2021-09-20T09:01:11.000000Z","updated_at":"2021-09-20T09:49:55.000000Z","deleted_at":null}
{"id":44,"group_id":44,"localisations_l10n":"en","users_name":"system","status":"active","name":"Send\/Receive apps","slug":null,"description":"This is an easy to use web app to send SMS\/Hybrid messages to individuals or lists, and allow them to send replies.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}
{"id":45,"group_id":45,"localisations_l10n":"en","users_name":"system","status":"active","name":"Short Code","slug":"what-is-short-code","description":"<p>A short code is a specialized 5 or 6-digit number ideal for marketing campaigns, lead generation, and promotions where you want people to easily remember your number. Short codes are used for <a href=\"\/two-way-messaging\/\">sending and receiving SMS<\/a> (and MMS) messages to mobile phones.<\/p>","title":"What is a Short Code?","text":"<h2>How to Use Short Codes?<\/h2><p>Short code (also called short numbers, Common Short Code, or CSC) messaging is commonly used to send business text messages and marketing campaigns to a user\u2019s mobile device. A short code is a specialized five to six-digit phone number used in <a href=\"\/sms\/\">one-way SMS<\/a> and MMS messaging. Short code messages convey information to a customer that doesn\u2019t require a response. A customer can text a keyword to a business to opt in to marketing messages, vote, or enter a contest.<\/p><p><img alt=\"two way messaging short codes\" src=\"https:\/\/www.cm.com\/cdn\/web\/two-way-messaging-short-codes.svg\"><\/p><p>Short codes are leased monthly, their cost varies depending on the type of short code you choose. Short codes are an alternative to <a href=\"\/glossary\/what-is-long-code-long-number\/\">long numbers<\/a>, full-length phone numbers used to send and receive text messages and calls. <\/p><h2>Different Types of Short Codes<\/h2><p>There are two types of short codes: shared short codes and dedicated short codes. <\/p><ul><li><strong>Shared Short Code<\/strong><\/li><\/ul><blockquote>\u201cText PIZZA to 13131\u201d<\/blockquote><blockquote>\u201cText BACON to 13131\u201d<\/blockquote><blockquote>\u201cText COOL to 13131\u201d<\/blockquote><p>These are all examples of shared short codes. Even though each of these text messages shares a numeric code, they would be routed to separate businesses. Shared short codes are used and shared between thousands of businesses, making their monthly cost more affordable. Traffic coming into each short code is separated by the use of unique keywords, which enables mobile carriers to distribute short codes among businesses in the same industry.<\/p><ul><li><strong>Dedicated Short Code<\/strong><\/li><\/ul><blockquote>\u201cText PIZZA to 13131\u201d<\/blockquote><blockquote>\u201cText PIZZA to 12345\u201d<\/blockquote><blockquote>\u201cText PIZZA to 54321\u201d<\/blockquote><p>These are all examples of dedicated short codes. They all use the keyword PIZZA, but texts would be routed to each business based on their short code, not their keyword. Dedicated short codes are assigned to specific businesses. Since one company absorbs the entire cost of the code, dedicated short codes are more expensive than shared short codes. If you sign up for a shared short code and want to use a keyword that has already been taken, you would have to change to a dedicated short code service.<\/p><p><strong>Within dedicated short codes, there are two subsets: random short codes and vanity short codes.<\/strong><\/p><ul><li><strong>Random short codes<\/strong> are generic and issued randomly, like a license plate. You have no control over what short code number you are assigned.<\/li><li><strong>Vanity short codes<\/strong> are customized and are the most expensive of all dedicated short codes. The advantage of vanity short codes is that they are the most memorable and can be segmented for your business. You could select a short code that numerically spells the name of your business.<\/li><\/ul><h2>What Are The Benefits of Using Short Codes?<\/h2><ol><li>Short codes are pre-approved by carriers to avoid spam flags, giving them higher delivery rates than long numbers.<\/li><li>Short codes are easy for customers to remember.<\/li><li>Shared short codes are cost-effective for mass communications.<\/li><li>Shared short codes are fast and easy to set up and have no setup fees.<\/li><\/ol><h2>When To Use A Short Code?<\/h2><ul><li><a href=\"\/campaigns\/\">Mobile marketing campaigns<\/a><\/li><li><a href=\"\/one-time-password\/\">Two-Factor Authentication<\/a> (2FA)<\/li><li>Notifications and alerts<\/li><li>Voting and polling <\/li><li>Surveys <\/li><li>Subscriber opt-ins<\/li><li>Sales promotions and special offers<\/li><li>Newsletter and content subscriptions<\/li><li>Contests and giveaways<\/li><\/ul><h2>How To Obtain A Short Code?<\/h2><p>CM.com has direct connections to hundreds of networks worldwide. Our vast global reach helps us get the most competitive pricing in the short code marketplace for our customers. <\/p><p><a href=\"\/register\/\"><strong>Create a free platform account and easily request your Number or Keyword in our Dasboard<\/strong><\/a><\/p>","meta_title":"Short Code - What Is It, How Should You Use It? | CM.com Glossary","meta_description":"A short code is a 5 to 6-digit phone number used in one-way SMS and MMS messaging. Learn more about short codes in our Glossary.","created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-08-30T16:33:08.000000Z","deleted_at":null}
{"id":39,"group_id":39,"localisations_l10n":"en","users_name":"system","status":"active","name":"SIM","slug":null,"description":"The Subscriber Identity Module presents the SIM card used to enable communication over a telecommunication network for a device (smartphone, tablet, etc.) ","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}
{"id":40,"group_id":40,"localisations_l10n":"en","users_name":"system","status":"active","name":"SIP Trunk","slug":null,"description":"The Session Initiation Protocol enables you to use multimedia communication like voice and video calls using VOIP. Using SIP instead of traditional telephony means you\u2019ll cut down on your communication costs.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}
{"id":3832,"group_id":58,"localisations_l10n":"en","users_name":"aafke.gulickx","status":"active","name":"SMS API","slug":"what-is-sms-api","description":"<p>An <a href=\"\/sms\/sms-gateway-api\/\">SMS API<\/a> is a type of API that allows your business to integrate SMS (Short Message Service) messaging into your existing software platforms. SMS APIs enable you to send or receive SMS messages quickly and easily through any website or application.<\/p>","title":"What is an SMS API?","text":"<p>An SMS API makes it possible for your business to operate 24\/7, providing <a href=\"\/blog\/how-sms-improves-customer-experience-digital-services\/\">customer notifications and information<\/a> even outside business hours. <\/p><p>Manual systems like email often require hands-on operations, slowing you down and making your business communications seem inconvenient and antiquated to customers. Relying on human intervention to handle routine transactions increases the likelihood of unnecessary errors and drains resources better used elsewhere.<\/p><h2>How Does an SMS API Work?<\/h2><p>SMS APIs <a href=\"\/blog\/how-to-choose-the-right-sms-gateway-api-direct-operator-connections\/\">connect telecom carriers<\/a> to the internet, avoiding the necessity of using a platform or software \u201cmiddleman\u201d to affect this functionality. After you integrate an SMS API, logging in manually to send SMS messages becomes a thing of the past. API protocols enable you to send SMS messages automatically, saving time and money.<\/p><p><img alt=\"api vs webapp\" src=\"https:\/\/www.cm.com\/cdn\/web\/api-vs-webapp.svg\"><\/p><p>The advantage of using an SMS API over web-based applications is that they don\u2019t require an internet connection. As long as a user has cell phone access, they can receive your messages. <\/p><p>Remember, a user must <a href=\"\/blog\/sending-international-sms-country-specific-rules-regulations-and-habits\/\">opt-in to receive any SMS message<\/a>s from you. Be sure to obtain your customers\u2019 express written consent or risk being penalized or fined for TCPA (Telephone Consumer Protection Act) infractions.<\/p><h2>How to Use SMS APIs?<\/h2><p>SMS APIs enable you to send thousands of text messages in seconds, automatically. Using an SMS API allows for efficient, professional, and safe omnichannel communications that improve customer experience and support. <\/p><video muted=\"true\" oncanplay=\"this.muted=true; this.play();\" playsinline=\"true\" autoplay=\"true\" player-source=\"https:\/\/www.cm.com\/cdn\/web\/global-sms-messaging.mp4\" loop=\"1\"><source src=\"https:\/\/www.cm.com\/cdn\/web\/global-sms-messaging.mp4\" type=\"video\/mp4\"><\/video><p><br><\/p><p><strong>Here are some ways your business can use an SMS API:<\/strong><\/p><ul><li>Enabling two-way communication with customers <\/li><li>Customizing messages, including personalized bulk SMS messages<\/li><li>Sending <a href=\"\/glossary\/what-is-one-time-password\/\">one-time passwords<\/a> (OTPs)<\/li><li>Confirming appointments or bookings<\/li><li>Tracking message deliveries to provide feedback on customer service efforts<\/li><li>Promoting sales and discounts<\/li><li>Providing flexibility with segmented marketing campaigns<\/li><li>Sending shipment tracking notifications<\/li><li>Automating simple tasks to free up staff<\/li><li>Scheduling time-sensitive messages at set intervals<\/li><li>Using two-factor authentication (2FA) for account security <\/li><\/ul><h2>How to Get Started With an SMS API?<\/h2><p>If you want to send and receive SMS messages, an <a href=\"\/blog\/sms-gateway-comparison\/\">SMS gateway operator<\/a> will help you to organize and manage your processes. <\/p><p><a href=\"\/sms\/sms-gateway-api\/\">CM.com's SMS gateway<\/a> allows you to easily send bulk text messages across the globe and <a href=\"\/blog\/10-applications-of-sms-gateway-within-one-company\/\">can be used in a variety of ways<\/a>.<\/p><p>Our SMS API code allows you to send and receive SMS messages in minutes and is fully supported with detailed documentation and complete codes for developers. Whether you use <a href=\"\/glossary\/what-is-short-code\/\">short codes<\/a> or <a href=\"\/glossary\/what-is-long-code-long-number\/\">long codes<\/a>, our SMS API helps start meaningful two-way customer conversations at a low cost.<\/p>","meta_title":"SMS API - What Is It and How Does It Work? | CM.com Glossary","meta_description":"An SMS API is a type of API that allows your business to integrate SMS text messaging into your existing software platform. Read more in our Glossary.","created_at":"2021-04-15T06:09:18.000000Z","updated_at":"2021-08-30T16:28:13.000000Z","deleted_at":null}
{"id":42,"group_id":42,"localisations_l10n":"en","users_name":"system","status":"active","name":"SMS Gateway ","slug":null,"description":"CM's SMS Gateway enables you to send text messages to mobile phones all around the world. To integrate this functionality into your application, you (or your developers) should implement communication with our API.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}
{"id":43,"group_id":43,"localisations_l10n":"en","users_name":"system","status":"active","name":"SMSC","slug":null,"description":"The SMS Center, usually the end party, that delivered the message to the handset.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}
{"id":46,"group_id":46,"localisations_l10n":"en","users_name":"system","status":"active","name":"Texter","slug":null,"description":"An SMS test tool which lets SMS aggregators, MNO`s and MVNO`s check the quality of SMS routes, using live nodes, limiting the risk of whitelisting and grey routes.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}
{"id":4435,"group_id":64,"localisations_l10n":"en","users_name":"aafke.gulickx","status":"active","name":"Ticketing","slug":"what-is-ticketing","description":"<p><a href=\"\/ticketing\/\">Ticketing<\/a> is an integrated technology used by event organizers, venues, and promoters. Ticketing provides brands with a centralized platform where they can optimize the online customer experience, and enhance the transaction process; end-to-end.<\/p>","title":"What is Ticketing?","text":"<p>This includes registration, ticket sales, updates, reminders and invitations, entry validation, and additional purchases. <\/p><h2>How Does Ticketing Work?<\/h2><p>The <a href=\"\/ticketing\/\">best ticketing apps<\/a> work by allowing your customers to book a ticket in seconds, enter any discount codes, select additional products, add contact details and marketing preferences and pay securely. All from one convenient secure platform.<\/p><p><img alt=\"ticketing platform analytics\" src=\"https:\/\/www.cm.com\/cdn\/web\/ticketing-platform-analytics.svg\"><\/p><p>Once the booking process has been completed, the customer receives a scannable e-ticket. On arrival at the event, they can check in instantly using their phone, saving time and hassle and reducing the risk of lost tickets or receipts. <\/p><h2>How Does Ticketing Benefit Businesses and Consumers?<\/h2><p>Ticketing streamlines and automates the entire process of booking a ticket and attending an event or visiting a venue. Whether you\u2019re organizing a <a href=\"\/ticketing\/sport\/\">sports event<\/a>, or selling tickets for a <a href=\"\/ticketing\/festivals-events\/\">nightclub<\/a>, <a href=\"\/ticketing\/parks-museums\/\">museum<\/a>, or <a href=\"\/ticketing\/theaters\/\">theater<\/a>, ticketing removes unnecessary admin, reduces errors, improves the customer experience, and increases loyalty.<\/p><p><strong>Here are four of the key benefits of ticketing for businesses and consumers:<\/strong><\/p><ul><li><strong>Deliver a Seamless Customer Experience <\/strong><\/li><\/ul><p>Every touchpoint your customer has with your brand can be managed through the ticketing app. All bookings, payments, and marketing communications are handled in one centralized location, so your customer can complete purchases, receive useful updates and promotions, and manage all their tickets in a few clicks. The tickets are easily accessible at all times and long queues at events are a thing of the past. <\/p><p><img alt=\"ticketing branding identity\" src=\"https:\/\/www.cm.com\/cdn\/web\/ticketing-branding-identity.svg\"><\/p><ul><li><strong>Boost Sales and Conversions<\/strong><\/li><\/ul><p>Customers expect a swift and smooth user journey. Ticketing makes the whole process of booking and attending events easier, helping you increase sales and identify opportunities for remarketing. For example, you can send groups or individuals targeted promotions based on their interests and encourage them to make additional purchases relating to their event. <\/p><ul><li><strong>Get a Better Understanding of Your Customers <\/strong><\/li><\/ul><p>Ticketing gives you real-time insights into your customer behavior, including their interests and preferences. This valuable data can be used for marketing and promotional activities, such as sending personalized offers to loyal customers and alerting them to related events \u2013 all in their favorite mobile channel.<\/p><p><img alt=\"ticketing rich profiles\" src=\"https:\/\/www.cm.com\/cdn\/web\/ticketing-rich-profiles.png\"><\/p><p>You can also use the data to get detailed information about visitor spending, popular or unpopular entry times, demographics, devices, payment methods, and much more. This helps you control costs, improve the user journey, identify potential partners (additional drinks providers, for example), and generally understand how to keep your customers loyal and engaged. <\/p><ul><li><strong>Increase Attendance and Reattendance<\/strong><\/li><\/ul><p>The best way to get visitors to return to your venue or event \u2013 and recommend it to others - is by showing them a great time. Visitors can scan their tickets at the door in seconds, helping to reduce queuing times. Furthermore, by ordering food and drink in advance, your customers will have more time to spend enjoying the event \u2013 and you\u2019re likely to increase sales too. <\/p><h2>How To Get Started With Ticketing <\/h2><p><a href=\"\/ticketing\/\">Getting started with ticketing<\/a> is simple and straightforward. In a matter of minutes, you can register an event, start taking bookings, processing payments, and communicating with your customers. If you want to<a href=\"\/app\/docs\/api\/ticket-shop-api\/2.0\/index\/\"> integrate Ticketing<\/a> with third parties or other suppliers, no problem.<\/p><p>So why stand by and let your competitors benefit from all that increased revenue and valuable audience data? <\/p><p>Join thousands of major events and sports clubs in 20 countries worldwide, and choose CM.com Ticketing to sell and promote your events.<\/p>","meta_title":"Ticketing - What is it & How does it Work? | CM.com Glossary","meta_description":"Ticketing is an integrated technology used by event organizers, venues, and promoters. Read more about Ticketing in our Glossary.","created_at":"2021-08-19T08:30:21.000000Z","updated_at":"2021-08-30T16:16:16.000000Z","deleted_at":null}
{"id":47,"group_id":47,"localisations_l10n":"en","users_name":"system","status":"active","name":"Two-Factor Authentication (2FA)","slug":"what-is-two-factor-authentication","description":"Two-factor authentication (also known as 2FA) is a technology that provides the identification of users by means of the combination of two different components. In other words, 2FA adds a second level of authentication to an account log-in.","title":null,"text":"<p>Two-Factor Authentication, 2FA or TFA is a better way to protect online accounts. Besides entering the password into your account you also have to enter an additional code that you generate through a personal device.<\/p><p>When you have to enter only your username and one password, that's considered a single-factor authentication. 2FA requires the user to have two out of three types of credentials before being able to access an account.<\/p><p>Two-Factor Authentication is one of the most effective ways for businesses to protect their systems and customers\u2019 online accounts from hacking, spamming, data theft, and more. It requires users to complete multiple steps to verify their identity before they can access their data. <\/p><h2>What Can You Use for Two-Factor Authentication?<\/h2><p>2FA typically demands at least two pieces of \u201cevidence\u201d from the user to prove their identity. 2FA requires credentials such as:<\/p><ul><li><strong>Something a user knows<\/strong>, like a PIN or an answer to a security question<\/li><li><strong>Something a user has<\/strong>, like a verification code delivered via text message or physical tokens like USB keys<\/li><li><strong>Something a user is<\/strong>, which may include facial recognition or biometric data like fingerprints<\/li><\/ul><p>According to <a href=\"https:\/\/www.microsoft.com\/security\/blog\/2019\/08\/20\/one-simple-action-you-can-take-to-prevent-99-9-percent-of-account-attacks\/\" target=\"_blank\" rel=\"noopener\">Microsoft<\/a>, 99.9% of cyberattacks can be prevented with multi-factor authentication. By adding another layer of security with 2FA, companies can secure private data with more than a traditional username and password.<\/p><h2>How does (Two Factor) Authentication Work?<\/h2><p>The good news is that you can set up 2FA fairly quick, and it works very much the same way at each different service. The bad news is that you have to set it up yourself, and sometimes you have to look closely where you can configure the settings. <\/p><p>Two-Factor authentication works according to the same principle on almost every website: After typing your login name and password you need to enter an additional code or text that you receive via SMS or an additional app. Only after entering this extra code you get access to the secure part of the site.<\/p><h2>Why SMS and Voice are Leading Solutions for 2FA<\/h2><p>Any industry that handles customer data should utilize two-factor authentication to protect both employees and customers. With CM.com\u2019s Two-Factor Authentication API, you can easily add an additional security layer beyond a username and password combination, making user credentials much more difficult to crack. <\/p><p>Our 2FA solution uses one-time passwords (OTPs) to authenticate users, secure account logins, and safeguard transactions via SMS (text message) or voice (phone call). SMS messages have an average open rate of 98% in less than 30 seconds, making them reliable and easily accessible for users. With OTPs, our two-factor authentication platform can improve the customer login experience in just one click.<\/p>","meta_title":"What is Two-Factor Authentication? And How does 2FA Work?","meta_description":"Two-factor authentication, or 2FA, is one of the most effective ways for businesses to protect their systems and customers\u2019 accounts from hacking.","created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-12T05:47:12.000000Z","deleted_at":null}
{"id":48,"group_id":48,"localisations_l10n":"en","users_name":"system","status":"active","name":"Two-way Messaging","slug":null,"description":"Enable replies so you can receive SMS message from your users via short codes, or long numbers. You can set automated actions for each message. ","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}
{"id":50,"group_id":50,"localisations_l10n":"en","users_name":"system","status":"active","name":"Virtual Phone Number","slug":null,"description":"Virtual phone numbers are not directly terminated, but rather forwarded to another number. With a Virtual phone number you can have a Dutch number which forwards to a US one, so a US company has a \"virtual\" number in the Netherlands.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-14T05:27:46.000000Z","deleted_at":null}
{"id":51,"group_id":51,"localisations_l10n":"en","users_name":"system","status":"active","name":"Voice API","slug":null,"description":"With a Voice API, any developer can create and maintain call flows. You won\u2019t need to integrate voice systems yourself to build IVR applications.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-14T05:28:14.000000Z","deleted_at":null}
{"id":52,"group_id":52,"localisations_l10n":"en","users_name":"system","status":"active","name":"Voice Notification API","slug":null,"description":"This voice API converts text to speech and is much used for notifications and Two-factor Authentication. Voice notification is available through API and our platform and consists of notifications (call, play and hang up), OTP and Get DTMF apps. ","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}
{"id":53,"group_id":53,"localisations_l10n":"en","users_name":"system","status":"active","name":"Voice Wizard","slug":null,"description":"The CM Webtool to create simple IVR Inbound campaigns. Upload and sort voice prompts, design scenarios and get reporting.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}
{"id":49,"group_id":49,"localisations_l10n":"en","users_name":"system","status":"active","name":"VOIP","slug":null,"description":"VOIP, or Voice over IP, an IP network like the internet is used to transfer speech. This enables you to connect speech and data.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}
{"id":54,"group_id":54,"localisations_l10n":"en","users_name":"system","status":"active","name":"Web app","slug":null,"description":"Besides API and SDK integration, CM offers most products as web apps as well. By using the web apps on our platform, you\u2019ll gain easy access to all CM\u2019s products for messaging, payments, voice and authentication. ","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}
{"id":55,"group_id":55,"localisations_l10n":"en","users_name":"system","status":"active","name":"Whitelisting","slug":null,"description":"Testing SMS routes with the same numbers, as done with SIM boxes, results in Whitelisting. This means that algorithms will determine these numbers as priority numbers. Whitelisting of mobile numbers gives a distorted view of messaging delivery rates and route quality.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}
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