Selling the first ticket solves today. Knowing your visitors keeps them coming back. CM.com helps festivals, sports clubs, museums, parks and attractions understand their visitors, stay connected and create experiences people want to come back for.
Every great event should make the next one easier.
People don't stop being your audience after they leave. Stay connected before, during and after every event, understand what matters to your visitors, and turn one great experience into many.
This is Music & EventsA fan who's known between matches is a fan who renews.
Strong fan relationships are built all season long. Stay connected between matches, understand what your fans care about and create experiences that keep them coming back.
Every visit should lead to the next one.
Every visitor is different. Families, members, tourists and school groups all expect a different experience. Understand who is visiting, make every visit smoother and build relationships that last beyond the day itself.
This is Museums & ParksGrowing revenue is no longer just about selling more tickets. Every visitor matters more than ever, making every interaction an opportunity to create more value.
Ticketing, marketing, payments and support often live in separate systems. That makes it harder to understand your visitors and deliver great experiences.
People expect communication and experiences that feel relevant. The better you know your visitors, the easier it becomes to keep them engaged.
Every ticket, payment, campaign, support conversation and on-site interaction comes together in one place. That gives your team the insights to make better decisions, create more personal experiences and build stronger visitor relationships.
Start with the product that solves your biggest challenge today. Add more whenever you're ready.
Every interaction helps you understand your visitors better, making every next experience more relevant.
Expand your platform whenever you need to. Everything stays connected, without rebuilding your setup.
The first major win was bringing everything together in one system. From there, we could gradually build a more data-conscious marketing approach.
CM.com felt like an extension of our team. They weren't just a technology partner, but truly invested in the success of the project and the fan experience.
We can now connect with a much wider audience, in a low-barrier and 100% free digital way. Our teams have been extending our digital offering by creating videos, playlists, and podcasts on channels like Spotify and distributing them through the event app.
Now with CM.com, we have a lot of new things that our system couldn’t give us before. We have all the new tools and things that we didn’t have before. It’s given us a lot of new horizons for how to manage the club, how to manage the brand.
Ticketing, marketing, payments and support often live in separate systems. CM.com brings them together on one platform, so you understand each visitor and turn one great experience into many.
Helping live experience organizations create memorable visitor experiences.
Supporting organizations in more than 100 countries.
Festivals, venues, sports clubs, museums and attractions trust CM.com
Your visitor data stays secure and stored in Europe.
Yes - fully. Every ticket purchase, campaign interaction, and on-site moment belongs to you, not to CM.com. You can export it, segment it, and use it however you need. We're a platform, not a data broker.
No. You can start with the product that solves your biggest problem today and connect more over time. Many organizations begin with marketing or payments and migrate ticketing later - or not at all. There's no requirement to switch everything at once.
It depends on which products you start with and the complexity of your setup, but most organizations are up and running within a few weeks. Our team works with you through onboarding - you're not handed a manual and left to figure it out.
Yes. CM.com is fully GDPR-compliant. Data is stored in Europe, and we give you the tools to manage consent, data access requests, and retention policies. Your legal team will have what they need.
AI has made building software dramatically easier. Screens, workflows, integrations, even complete mobile applications, generated in an afternoon, from a handful of prompts. That's real progress.
The live events industry - from sports matches to festivals and concerts - is under pressure. Fans demand more, technology evolves constantly, and internal teams are stretched thin. In this shifting landscape, AI agents aren't here to replace people, but to amplify them - bringing structure, speed, and clarity where it's needed most.
Ticket resale is no longer just a side hustle. It’s a fundamental part of the live event landscape. Whether it’s festivals, concerts, or sports matches, there are always fans who can’t attend and others eager to take their place. The demand is real, and so is the intent. But here’s the challenge: most resale happens on third-party platforms. That means you, the organizer, are left in the dark. You lose control. You lose visibility. And worst of all, you lose connection with your audience. Tickets circulate unchecked. Prices soar. Fraud creeps in. Meanwhile, you watch from the sidelines as someone else manages a critical part of your customer journey.
In the same way that growing your event feels inevitable when you’re deep in promo mode and ticket sales are rolling in, the opposite is true when there’s nothing specific to promote. The off-season can feel like a barren time for promoters, lacking the natural marketing boost that an upcoming event provides. But it doesn’t have to be that way. Below, we’ll share insights and strategies to help you maintain momentum even when there are no events on sale. If you’re ready to implement a more sustainable event strategy - one that goes beyond the sugar rush of ticket sales and social media growth - this one is for you.
With the VAT increase from 9% to 21%, museums are facing a significant challenge just as they begin to recover from the COVID-19 crisis. Rising ticket prices may make it harder for people to visit. Fortunately, technology provides opportunities for generating additional revenue, such as through donations. Discover how museums are strategically adapting to these changes.
In an era where online convenience is becoming the new standard, many visitors still choose to buy their tickets at the entrance. This is unfortunate, given the many advantages of online ticketing for both visitors and the museum or park itself. Think about avoiding lines, generating extra income, and gathering more information. But how can you increase the use of online ticketing? That can still be a challenge, which is why we've compiled six ideas for you.
In the overcrowded event industry, it's getting tougher to keep your ticket sales going strong. The competition is huge, and everyone's targeting the same audiences. Chances are that a festival with empty lineups and expensive tickets won't survive five years from now. Invest in your brand, innovate, and stand out – that's the only way to build a solid foundation for the future. We've got 7 trends for you to hop onto and make sure you're ready for what's to come.
It's no secret that selling tickets in today's current climate can be quite the rollercoaster ride, especially with inflation confronting event-goers with increased prices all over, making them more selective where they spend their disposable income. They also tend to make last-minute decisions making it harder to forecast event attendance well in advance. Not to mention fierce competition in the market. So, if you’re looking for fresh approaches to secure more sales, look no further. From utilizing new marketing channels to exploring creative and data-driven approaches and leveraging loyal fans and influencers, here are 11 creative ways to boost ticket sales.
Buying a ticket at the entrance of your park or museum remains important, but an online ticketing system is indispensable nowadays. Whether you already sell tickets online or want to start doing so, choosing the right ticketing software can be complicated. Look for a partner that contributes to a smooth visitor experience, helps you work more efficiently, and perhaps even generates additional revenue. To get you started, here are the 9 features that a good online ticketing system for any museum or park should have.
Whether you run a festival, sports club, museum, theme park, attraction or fair - it all starts with understanding your visitors. Tell us what you run and we'll show you what changes.
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