Behind every business order

Answer the order question before the buyer has to ask

Your business buyers order, check and reorder every day. From finding the right item to repeating a project order, every interaction should feel quick, accurate and effortless.

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What your business customers expect

Grow every account, keep your inside sales team focused

Business customers are companies with several buyers, sites and agreed terms. A missed order line or a wrong answer reaches the whole account.

See which companies, sites and buyers order less, and act before an account goes quiet.

Let AI answer product, order line and invoice questions. Your team takes the rest.

Send each contact the news or reorder prompt that fits their role, site and orders.

Show each contact at a customer only the orders, prices and invoices their role allows.

Tell the right contact about a delayed or split order line before they have to call.

Built for B2B sellers

Marketing, service and payments on one platform

Connect account, order and product data with marketing, service and payments, so every contact with a business customer starts where the last one ended. Start with the part that fits your biggest challenge and add more later.

Customer Context Platform

See your customers across store, shop and chat

Every store purchase, online order, conversation and payment event is written to one customer profile, for customers you can identify.

Store staff, support and marketing work from the same customer picture and pick up where the last team stopped.

Discover our CXP

Store purchases, online orders, loyalty IDs and service events in one profile.

Predictions for what a customer may buy next and which channel to use.

Store staff, AI and campaigns start from the same view of the customer.

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Marketing

Build campaigns from your order and account data

Create campaigns from what each company ordered, which site it buys for and which contact is involved, and send them within the consent rules that apply.

  1. Visual workflows triggered by rules or predictions, built without code

  2. Campaigns on email, WhatsApp, SMS and RCS

  3. Predictions for next purchase, timing and churn risk

Explore marketing
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Customer Support

Let AI agents handle routine questions

Answer questions on products, order lines and deliveries with AI agents that use your connected systems, and pass the conversation to your team when a person is needed.

  1. AI agents on WhatsApp, live chat, email and voice

  2. Answers and actions through your connected order and product data

  3. Handover to a person with the full conversation history

Explore customer support
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Payments

Collect payments by link, portal or terminal

Offer online payment methods in your order portal, send payment links for orders and invoices, and take card payments at the counter.

  1. Online checkout with local payment methods

  2. Payment links and QR codes for orders and invoices

  3. Payment terminals for counters and pick-up points

Explore payments
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Notifications

Send notifications on every channel from one connection

Send order, delivery and quote notifications to buyers, site contacts and dealers over WhatsApp, RCS, SMS, email and voice, from one place.

  1. One connection for every channel

  2. Messages triggered by events from your order and logistics systems

  3. RCS with verified sender, rich cards and read receipts

Explore all channels

How B2B sellers use CM.com

Article number lookup

Find the matching item from a number on a label, and hand unclear matches to your team.

Backorder updates

Tell the contact for each site when an order line is delayed or split.

Repeat project orders

Repeat what an account usually orders for a site, within the buyer’s rights.

Quote follow-up

Remind buyers of open quotes and answer status questions from your quote system.

Invoice and payment questions

Answer invoice status questions and send a payment link for an open invoice.

Counter and pick-up payments

Take card payments at the counter or pick-up point.

Dealer and installer questions

Answer questions from dealers and installers on products, orders and deliveries.

Quiet account alerts

Flag accounts that order less and prompt a follow-up before they go quiet.

Manufacturing and B2B commerce

Built for the way you sell

Who you sell through, how many buyers an account has and where orders arrive decide what a business needs first. Find the one that looks like you.

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Manufacturers

Serve dealers and end users from the same product data

Manufacturers field product, spare-part and delivery questions from dealers, installers and, more and more, end users. The answers have to come from their own product and order data.

Wholesalers and distributors

Wholesalers and distributors

Keep every account ordering across branches and projects

Technical and building material wholesalers serve companies with several buyers, sites and agreed prices. Order lines, backorders and quotes have to be right for each one.

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Resellers and IT distributors

Answer order, quote and invoice questions first time

Resellers and IT distributors sell many brands to business buyers who ask about stock, quotes and invoices. A fast, correct answer decides which supplier the buyer calls next.

What B2B and manufacturing brands say

The platform behind every order update

Order updates, payment links and AI answers run on one European platform that we operate ourselves. These are platform figures, not the result of a single customer.

27 yr

Sending trusted customer messages since 1999.

EU

Your customer data is stored and processed within the EU.

8.3bn

Messages sent in 2025 across the globe.

€2.8bn

Payments processed in 2025, built for high volumes.

Frequently asked questions

Can CM.com work with our ERP, order portal and product data?
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Yes, through the available integrations and APIs. Before you agree the scope, review the order, product, quote and customer systems your first use case needs, because the data and permissions they open up decide what can be automated. CM.com does not replace your ERP or order portal.

Can we start with one part of the platform?
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Yes. Start with the part that matches your biggest challenge, such as marketing, service or payments, and add more as you grow. Pick one first use case, agree a baseline and connect the data it needs. Starting small may still need integrations with your existing systems.

When does the AI hand over to a person?
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When you decide it should. You set the requests and actions an AI agent may handle and define when it escalates. Your employee then gets the conversation and the relevant context in the shared inbox and continues from there, for example on a price question or a complaint.

Does the AI quote our prices or delivery dates?
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Only what your own systems return for that buyer. Contract prices, credit terms and delivery dates stay in your order or finance system, and an AI agent reads them only where you allow it. It does not invent a price or a date, and it passes on anything it cannot confirm.

How do we measure the result?
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Against a baseline you agree before launch. Use resolution rate and handling time for service, reorder interval and incremental margin per account for campaigns, and completion rate for payments. Count a question as resolved only when no person had to pick it up.

Talk to our B2B team

A product question, a delayed order line, a repeat order that never came: tell us which one costs your team the most time, and we will show you how it looks with your own systems.

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