Activate brings campaigns, automation, one-to-one personalization, and conversational shopping together. CXP Predictions decides what each customer sees next, and every send teaches the profile what works. So your next campaign, for new customers and loyal ones alike, starts smarter than the last.
Used together, the more you run them, the better they get.
Marketing Campaigns
Email is the workhorse. WhatsApp, RCS, SMS, push and voice run on the same composer and the same workflow engine, on CM.com's own global messaging infrastructure.
Personalization
Forecasts written back as events. Every recipient sees a different message, automatically. Web personalization runs on the same predictions.
Marketing automation
Visual builder. Standard and predicted triggers. Branch logic across email, web and conversational channels in one flow.
Conversational shopping
Recommends, compares, narrows down, books. Hands off to Support the second intent shifts from buying to fixing.
Customer context platform
People, households, locations, products, predictions, all connected. Real-time. Included.
Most marketing teams run one tool for email, another for automation, another to personalize the website, another for chat, and lose half their time keeping them in sync. On Activate you run all of it in one place, so you launch faster and stop waiting on integrations that break. Every channel reads from and writes to the same customer profile, so your whole team is working from one view of the customer.
Email, automation, web personalization and conversational shopping on one platform. No stitching, no second login.
Every channel acts on the same HALO Prediction per customer, automatically.
What one campaign learns, the next one uses, so results build instead of resetting.
Your customers can tell a message that fits them from one that just has their first name on it. The Customer Context Platform makes yours fit. Instead of a thin signal like a last click or which list someone's on, you work from the whole person: what they've bought, the household they're in, the channel they use, what they'll likely do next. So campaigns feel relevant, fewer land on the wrong offer, and the longer you run, the better you know each customer.
Most CDPs hand you a contact with some attributes attached, and it sits still. The Customer Context Platform keeps building: it links each customer to their household, products and behavior, runs AI Predictions on top, and updates the moment something happens. Marketing, service and your AI agents all read the same live profile, so the customer never feels like a stranger to one team and a regular to another.
A living profile, not a static contact record.
Focus on what they'll do next, not just what they did.
Each interaction sharpens your context and targeting.
CXP Predictions forecasts what every customer will do next, then writes the forecast back to the profile as an event. Email, web, the shopping assistant and conversational channels all subscribe to that event. Group customers by what they're about to do, high intent, loyal, browsing, about to lapse, and each audience gets the message that fits. Per recipient, a different message. Automatically.
Build one campaign and send it across email, messaging and voice from a single place. Business users build in a drag-and-drop composer, developers get the full API. Set the logic once and the platform runs it per customer: it picks the channel each person uses and the moment they're most likely to open, in their language. And because CM.com owns the messaging infrastructure, deliverability, carrier connections and compliance aren't third-party problems. The platform handles where it lands.
Shopping assistant on WhatsApp closes what email opened.
Personalized rich product carousels in the channel customers actually read.
Send the right product to the right person, automatically every week.
Reorder reminders fire at the predicted refill moment per customer.
Site picks up the offer the email just sent. Same product, same moment.
Shopping assistant on WhatsApp closes what email opened.
Personalized rich product carousels in the channel customers actually read.
Send the right product to the right person, automatically every week.
Reorder reminders fire at the predicted refill moment per customer.
Site picks up the offer the email just sent. Same product, same moment.
Activate runs on the Customer Context Platform, so the profile you market on is the same one your service team and your AI agents read from, whether that's another CM.com suite or your own service software connected in. Marketing and service, people and AI, all acting on one view of the customer instead of arguing over whose data is right.
With CM.com’s marketing solutions, we have gained a much better understanding of who our visitors really are, and we are constantly learning how to reach our target audience even better.
Through our partnership, we at Sligro delivered 30 million personalized promotions, achieved a 5% increase in conversion rates, and saw an 11% rise in location visits, significantly advancing our mission to support food professionals in the hospitality industry.
There are many factors that influence the trip you are looking for, such as the travel group and the length of the trip. With the AI Decisioning Engine, we were able to offer a relevant and personalized offer to each customer selected from the large selection from across the travel group.
The AI Decisioning Engine of CM.com provided Corendon with a predictive solution for a personalized approach for almost every aspect in marketing communications. More traditional channels such as print and telephone are also benefiting from these accurate predictions.
A 30-minute walk-through with a CM.com solutions architect. Bring your current marketing stack and we will show you what changes when CXP Predictions becomes the brain across every channel.
Build and send across email, WhatsApp, RCS, SMS and voice from one composer.
Personalized per recipient, multi-language
Send-time optimized per customer
IP warming and DMARC built in
Visual workflows that branch across channels, triggered by rules or CXP Predictions.
Drag-and-drop builder
Predicted and standard triggers
One flow across email, web and chat
More than a CDP. The live customer context your whole platform runs on.
Connected model of the customer's world
Predicts what each customer does next
Built for AI to act on
Every send on Activate feeds one customer profile, and CXP Predictions reads all of it. So relevance compounds: the longer you run, the better you know each customer and the more every message lands. Tell us your current stack and we'll show you what that changes.
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