previous icon Back to blog
Aug 11, 2023
3 minutes read

Introducing Our Global High Availability Endpoint for CPaaS continuously innovates its enterprise-ready CPaaS (communications platform as a service) solution. The business messaging platform offers one simple connection for all channels and conversations and allows customers to connect to their end-users via their preferred channel, hassle-free.

By introducing the new Global High Availability Endpoint, offers access to all the business messaging capabilities as you know them, but better. This endpoint makes sure that you're always connected to the best platform available. Whether this is the geographically closest platform to reduce latency, the platform with the lowest load to reduce throughput time, or the platform that isn't currently under maintenance (because, yes, we also have to tend to our servers from time to time). In short: the High Availability Endpoint will make sure that your messages get through.

Benefits of the New High Availability Endpoint

The Global High Availability Endpoint is designed to improve the availability of our business messaging platform to ensure business continuity for our customers. It offers a range of benefits for customers and users. Some of the key benefits include:

Increased Uptime

The new endpoint increases reliability and ensures 99,99% availability by distributing traffic across multiple platforms, ensuring that no single platform becomes overloaded. Even if one platform were to be unavailable, traffic is automatically routed to a healthy platform which ensures that you can continue sending messages.


The new endpoint is a single entry point to CM’s scalable landscape. We can route and scale to accommodate increased traffic, ensuring our messaging platform can handle growth without any issues while you keep your connection. You will also be automatically connected to new platforms when we add them, so you'll be able to scale your business as well.

Lower Latency

With global traffic distribution, the new endpoint reduces latency and improves the user experience. We connect you to the closest messaging platform to reduce the time it takes for your message to arrive and to enable more natural conversations.

Improved Customer Satisfaction

With the new endpoint, businesses can communicate with their customers without any interruptions. Connect once to benefit from a seamless, worry-free experience and focus on what matters: communicating with your customers.

General Availability

The new High Available Global Endpoint introduces the next phase in reliability and uptime for our messaging platform. It features a 99,99% uptime guarantee with smart global load balancing capabilities. The setup has been tested extensively with selected customers during the beta phase.

We are excited to announce the launch of the Global High Availability Endpoint, allowing all customers using either our HTTP- or SMPP gateway to benefit from increased reliability, scalability, and lower latency later this quarter

Upon its general availability, we will release more information, like an FAQ and a step by step guide on how to connect to this new endpoint.

Want to know more about our Communications Platform?

Was this article interesting?
Share it!
Christel Brouwers
Copywriter at Passionate about language and getting’s message out there. Shares content about CPaaS, Payments and more.

Latest articles

WhatsApp vs Facebook Messenger
Feb 12, 2024 • Instant Messaging

WhatsApp vs Facebook Messenger: Which messaging channel is best for what?

WhatsApp and Facebook Messenger are both established messaging channels for customer engagement, but what are the differences? Lets look at what the advantages are of each channel and which situations call for which channel. Let's dive in.

Feb 09, 2024 • SMS

SMS for e-commerce: Create a successful e-commerce strategy with SMS

Want to grow your business? Then customer contact is key. Now that everybody and everything is connected to each other via these powerful little computers in our hands, the way you communicate with customers is becoming increasingly important for your success. Read all about how you can use SMS to elevate your customer contact, drive sales and create a loyal customer base.

Feb 05, 2024 • WhatsApp

Drive engagement and convert your conversations with WhatsApp Carousel

Are you talking to your customers on WhatsApp? You really should! WhatsApp Business Platform, the business communication platform of one of the most popular messaging channels in the world today, has a wide selection of powerful engagement tools to enhance customer communication and boost sales. And they've added another innovative feature under their belt: WhatsApp Carousel.

WhatsApp vs SMS: A Comparison For Businesses
Jan 19, 2024 • SMS

WhatsApp vs SMS: A comparison for businesses

WhatsApp and SMS are both immensely popular messaging channels. Both have their own unique traits, use cases, and added business value. We can all acknowledge this, but what exactly are the differences between them? What are the similarities? And more importantly, which one will add the most value to your business? In this blog we'll dive into the world of WhatsApp vs SMS and the benefits of both.

SMS Gateway Comparison: The Search For The Perfect Operator
Nov 13, 2023 • SMS

Measuring the effectiveness of SMS for Black Friday

During the Black Friday rush, retailers significantly increase SMS traffic to share exclusive deals, limited-time offers, and early access with customers. In 2022, brands sent 68% more SMS messages on Black Friday. By harnessing the power of this popular communication channel, businesses can reach eager shoppers, boost engagement and drive conversions. Some SMS campaigns have delivered an incredible 2000% return on investment (ROI) during Black Friday. Yet, with increased traffic, retailers must effectively manage and measure SMS campaigns to truly capitalise on the Black Friday weekend.

Nov 13, 2023 • Messaging

Social Commerce: Leveraging Instagram Marketing Messages for Retail Success

In the dynamic landscape of retail and e-commerce, staying relevant through this social commerce revolution, has never been more challenging. As we delve into the heart of the digital age, social media platforms have emerged as indispensable allies for businesses, reshaping the way brands connect with their audience. Among these platforms, Instagram stands tall, boasting a colossal user base of 2 billion active users globally.

The Software Debate: CPaaS vs Saas
Oct 31, 2023 • Messaging

Boost Black Friday Sales with WhatsApp, Instagram and Facebook Business Messaging

Black Friday remains a highly anticipated shopping event, having witnessed a 3.5% global increase in online sales, reaching an impressive $65.3 billion in 2022. In light of this, businesses, both large and small, are in fierce competition for maximum visibility. Nevertheless, this task is anything but simple. Retailers find themselves grappling with the need to stand out, contend with steep advertising costs, and meet the ever-rising expectations of consumers.

payspace customer story
Oct 30, 2023 • Marketing

Enhance your Black Friday SMS Marketing with Pages

In recent years, SMS integration has played a pivotal role in transforming the Black Friday shopping experience. Both retailers and consumers have wholeheartedly embraced SMS as a powerful tool for communicating promotions, exclusive offers, and time-sensitive alerts.

Oct 18, 2023 • Instant Messaging

A2P Messaging Fraud and Prevention for Businesses

Safeguarding company data against security threats should be on the top of the priorities list for every modern company. Especially since A2P, or application-to-person messaging fraud is on the rise. Read all about the different types of A2P fraud and what steps you can take to avoid being the next victim.

Is this region a better fit for you?
close icon