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Feb 16, 2023
3 minutes read

Five Things You Need to Know About Acquisition Chatbots

Acquisition chatbots, or lead generation chatbots, are gaining traction within sales teams for their ability to gather and triage new leads and upsell existing customers. Here, we answer the five most commonly asked questions and show you how an acquisition chatbot can revolutionise your sales function.

Emily Jane Brown
Emily Jane Brown,
Senior Marketing Manager

What is an Acquisition Chatbot?

Acquisition chatbots, also known as lead generation chatbots, are a cost-effective way to start conversations with new customers, re-engage existing ones with helpful content, and identify potential customers who are most likely to convert.

An acquisition chatbot can speed up the process of triaging customers, only presenting those most likely to convert to human agents for follow-up.

Why Implement an Acquisition Chatbot?

There are numerous reasons to implement an acquisition chatbot, but the most compelling is undoubtedly the time- and money-saving that automating the customer acquisition process provides. Freeing up your teams to focus on more complex tasks is a great reason to explore an acquisition chatbot.

Equally, out-of-hours coverage is a huge plus point, meaning customers don’t fall through the net just because they don’t enquire during office hours.

Acquisition chatbots are also adept at identifying customer needs and helping them to navigate to the right content, meaning they can be helpful throughout the customer journey.

What Are the Benefits of an Acquisition Chatbot?

Acquisition chatbots have many benefits beyond just freeing your team to work on more complex tasks.

These include:

  • Increasing new business sales

  • Cross-selling to existing customers

  • Reducing acquisition cost

  • Increasing average revenue per user (ARPU)

  • Accurately measuring ROI

How does an Acquisition Chatbot Work?

With the ability to deploy across many different channels, an acquisition chatbot can meet customers where they are on and off your owned brand channels. Customers can interact directly with your brand without ever having visited your website. Acquisition chatbots can guide existing and potential customers to relevant content and help to move them down the funnel without human interaction from your sales team.

Is it Easy to Implement an Acquisition Chatbot?

Some chatbots require extensive knowledge of coding for in-house implementation. However, Conversational AI Cloud includes the ability to create no-code chatbots simply and efficiently. You can design conversations based on Q&As and dialogues to offer your customers a seamless experience, and the intuitive drag-and-drop CMS can reduce implementation time to as little as eight weeks.

AI chatbots bring a whole new level of excitement to the table. Imagine increasing new business sales, effortlessly cross-selling to your existing base, slashing acquisition costs, and boosting your average revenue per user (ARPU)? With precise ROI measurement, you can confidently track the success of your chatbot-driven campaigns.

Start a conversation with us today and unlock the possibilities of AI chatbots.

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Emily Jane Brown
Emily Jane Brown,
Senior Marketing Manager
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Is the Marketing Manager for the UK and Ireland at and mainly writes about the music and sports industry with a focus on attendee experience.

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