previous icon Back to blog
Feb 16, 2023
3 minutes read

Five Things You Need to Know About Acquisition Chatbots

Acquisition chatbots, or lead generation chatbots, are gaining traction within sales teams for their ability to gather and triage new leads and upsell existing customers. Here, we answer the five most commonly asked questions and show you how an acquisition chatbot can revolutionise your sales function.

Emily Jane Brown
Emily Jane Brown,
Senior Marketing Manager

What is an Acquisition Chatbot?

Acquisition chatbots, also known as lead generation chatbots, are a cost-effective way to start conversations with new customers, re-engage existing ones with helpful content, and identify potential customers who are most likely to convert.

An acquisition chatbot can speed up the process of triaging customers, only presenting those most likely to convert to human agents for follow-up.

Why Implement an Acquisition Chatbot?

There are numerous reasons to implement an acquisition chatbot, but the most compelling is undoubtedly the time- and money-saving that automating the customer acquisition process provides. Freeing up your teams to focus on more complex tasks is a great reason to explore an acquisition chatbot.

Equally, out-of-hours coverage is a huge plus point, meaning customers don’t fall through the net just because they don’t enquire during office hours.

Acquisition chatbots are also adept at identifying customer needs and helping them to navigate to the right content, meaning they can be helpful throughout the customer journey.

What Are the Benefits of an Acquisition Chatbot?

Acquisition chatbots have many benefits beyond just freeing your team to work on more complex tasks.

These include:

  • Increasing new business sales

  • Cross-selling to existing customers

  • Reducing acquisition cost

  • Increasing average revenue per user (ARPU)

  • Accurately measuring ROI

How does an Acquisition Chatbot Work?

With the ability to deploy across many different channels, an acquisition chatbot can meet customers where they are on and off your owned brand channels. Customers can interact directly with your brand without ever having visited your website. Acquisition chatbots can guide existing and potential customers to relevant content and help to move them down the funnel without human interaction from your sales team.

Is it Easy to Implement an Acquisition Chatbot?

Some chatbots require extensive knowledge of coding for in-house implementation. However, Conversational AI Cloud includes the ability to create no-code chatbots simply and efficiently. You can design conversations based on Q&As and dialogues to offer your customers a seamless experience, and the intuitive drag-and-drop CMS can reduce implementation time to as little as eight weeks.

AI chatbots bring a whole new level of excitement to the table. Imagine increasing new business sales, effortlessly cross-selling to your existing base, slashing acquisition costs, and boosting your average revenue per user (ARPU)? With precise ROI measurement, you can confidently track the success of your chatbot-driven campaigns.

Start a conversation with us today and unlock the possibilities of AI chatbots.

Was this article interesting?
Share it!
Emily Jane Brown
Emily Jane Brown,
Senior Marketing Manager
logo linkedin icon

Is the Marketing Manager for the UK and Ireland at CM.com and mainly writes about the music and sports industry with a focus on attendee experience.

Latest articles

unlock-communication-excellence-with-cpaas
Jul 11, 2024 • CM.com

Unlock communication excellence with CPaaS

Diving deeper into CM.com's CPaaS approach is empowering business users to unlock Communication Excellence - a guest article by Quadrant Knowledge Solutions, a global advisory and consulting firm focused on helping clients in achieving business transformation goals with strategic business and growth advisory services.

engage-platform-effect-customer-service
May 10, 2024 • CM.com

Happy clients, happy agents: The "platform effect" in customer service

As a member of the customer service team, you stand on the front lines of customer interaction every day. In a world where customers demand quick and personalised service - long wait times, impersonal responses, or worse, incorrect answers, can quickly drive a customer away. Your goal, however, is to connect customers with your organisation and deliver the best answers and service possible. It’s incredibly satisfying to see a customer leave a conversation happier and eager to purchase your product. Your efforts can significantly enhance the customer experience, but you need the right tools to truly excel. Integrating these tools into a platform amplifies your capabilities and lets you experience the power of the platform effect.

blog-email-open-rates
Mar 27, 2024 • Conversational AI

Navigating AI Adoption in South Africa

In this ever evolving landscape, businesses that proactively invest in AI capabilities stand to gain a significant competitive edge in the years to come. By embracing AI as a strategic imperative and overcoming the hurdles to adoption, South African businesses can unlock new opportunities, drive innovation, and position themselves for success in the digital era.

Conversational AI Cloud web conversations blog woman chatting chatbot
Mar 11, 2024 • Chatbots

6 steps to MSP profitability with AI Chatbots

As the Managed Service Provider (MSP) landscape continues to evolve, staying ahead means embracing innovative solutions that not only enhance efficiency but also elevate customer service to new heights. Enter AI Chatbots from CM.com – a game-changing tool that can revolutionise how MSPs interact with clients. In this blog, we’ll provide you with a comprehensive roadmap consisting of six steps to boost profitability using AI Chatbots from CM.com.

customerservice-channels-blogimage
Jan 15, 2024 • Mobile Service Cloud

What are the most effective customer service channels?

Today's diverse array of communication channels encourages customers to naturally gravitate towards their preferred social platforms and anticipate brands to be readily accessible across these channels. Rarely will customers go out of their way to switch between channels just to reach you; instead, they are likely to opt for a brand that not only provides the desired product but also ensures excellent customer service (on the channel they like most). How easily can your customers reach you via their preferred channel?

digitalizacion-administracion-publica-y-educacion
Jan 12, 2024 • Customer Experience

Experience Elevation: Customer engagement tech trends 2024

As we approach 2024, the ever-evolving landscape of technology continues to shape how customers connect, consume and communicate with businesses. Forrester even predicts customer experience (CX) will improve for the first time in three years, meaning 2024 will be a pivotal year for engagement with every touchpoint becoming a make-or-break opportunity in the customer journey.

Education Technology
Nov 01, 2023 • Conversational AI

How AI Supercharges your Customer Service

Meeting customers' expectations remains the biggest challenge in service. Speed, convenience, and accurate responses are critical to achieving this. With the power of Generative AI, customer questions can be identified, categorised, and resolved more quickly. Plus, your organisation is continuously fed with data to improve the entire customer journey.

Acquisition and retention in marketing engage platform
Oct 25, 2023 • Conversational AI

Decoding the Struggles of Acquisition and Retention

In life, they say percentages don't matter, but in marketing, they are everything. The customer journey, spanning from acquisition to retention, is a path filled with potential incremental drop-offs at every touchpoint. A confusing experience here, an ill-timed communication there, and suddenly, your conversion rate is plummeting.

How the timing of the booking is relevant and can work for you with personalization
Oct 17, 2023 • Conversational AI

How Timing Increases the Booking Value and Improves Customer Relationships

When it comes to planning a vacation, people have diverse habits. Some individuals meticulously arrange their holidays months in advance, while others prefer last-minute spontaneity. And then there's a substantial group that falls somewhere in between. To effectively connect with travellers year-round and ensure the timeliness of your messaging, it's vital to provide tailored offers and booking details when they're most relevant. In this article, you'll discover how Artificial Intelligence can be your ally in achieving this goal.

Is this region a better fit for you?
Go
close icon