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Why the WhatsApp Business Solution is a great addition to HR and Recruitment Software

WhatsApp is one of the biggest messaging solutions in the world. Globally, 2 billion people use WhatsApp and 100 billion WhatsApp messages are sent per day. Therefore, WhatsApp is a vital channel for businesses to communicate with their audiences. In the recruitment market, WhatsApp has become even more common to invite potential job seekers to contact the recruiters or the other way around.

What Is the Added Value of Integrating Whatsapp Business to Your Software

  • Candidates apply via WhatsApp

When a vacancy has been published – whether it’s online or via ‘scan the QR code to open the vacancy’ on a poster – contacting the recruiter should be easy, with a low threshold, and quick responses to get the conversation going as soon as the job seeker shows interest. And, when a conversation has started, it’s easy to do a quick scan about the person through their WhatsApp profile, like name, description, and picture.

  • Two-way communication

The job seeker can contact the recruiter about the vacancies via WhatsApp, but it’s also a great opportunity for the recruiter to get to know the person on the other side of the line by asking questions about their previous work experiences and preferences.

Besides that, WhatsApp allows you to also share PDFs for CV’s and videos which creates a richer conversation.

  • Data

What’s been said on WhatsApp, stays on WhatsApp. WhatsApp backs up contacts and chat histories so there should be no fear of losing the information.

  • Automatic replies via chatbots

Too many incoming requests? A first selection process? Or want to take away pressure from staff? A chatbot is the answer! It’s easy to use a scripted chatbot to handle the first incoming questions and answers before they are handed over to a recruiter.

Click here to see a smart and fun example of how to chat with job seekers. Asking questions, sending relevant replies to incoming messages, and actively leading the conversation in a fun and easy way.

  • Contract completion via Sign

A unique aspect of CM.com is that we’re licensed and able to let companies sign contracts via WhatsApp. With CM.com’s Sign solution, inviting users to sign digitally via email and SMS was already possible, but since June 2021 WhatsApp Business Solution has been added. Having contracts digitally signed saves time compared to traditional, wet signing. It saves time from 12 days to 1 day. Imagine the effect that has!


How to Integrate the WhatsApp Business API Into Your Software

The WhatsApp Business API is easy to integrate. The documentation is available in different languages and can be connected to any type of software. During and after the integration we offer 24/7 technical support for free. We’re a licensed WhatsApp Business partner, and after integrating you have direct access to WhatsApp.

CM.com handles the hosting, maintenance, and update processes on behalf of the enterprise. CM.com also provides businesses with extra tailored solutions to drastically reduce development resources on the enterprise side. In the end, this enables you to enter a market and scale up quickly while relying on the infrastructure and solutions of a strong partner. Partnering with CM.com will ensure that you have access to a feature-rich and scalable solutions.

Empower your customer experience

The recruitment market is competitive, so you want to offer your customers the best solution to stay ahead of the game. WhatsApp is personal, low-key and easy to integrate. A great addition to your software.

Would you like to learn more? Chat to our partnership experts!

Contact partner expert

Would you like to learn more? Chat to our partnership experts!

Contact partner expert
Digital Marketer at CM.com. Responsible for developing and executing the digital marketing strategy of Mobile Marketing Cloud, Sign, Identity and Ticketing.

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