Newsletters and triggered campaigns

Goal

After reading this article you'll know the difference between a newsletter & triggered e-mail campaign and for what reason you can use it.

Who can it help?

Marketing

differences between newsletters and triggered campaigns

Newsletter campaigns are campaigns that are sent straight away to a group of recipients. Triggered campaigns are a bit different, they are like long running campaigns and a mail is only sent to a single recipient when a trigger (an event in the customer data platform) happens.

When to use newsletter campaigns?
- If you want to send a campaign to a specific group of recipients all at once
- If you want to send a campaign to a specific group at a specific time

When to use triggered campaigns?
- You should use a triggered campaign when you don't want to send to a group of recipients all at once, but only want to send it to specific recipients when a certain event occurs. For example: If your company has an online environment (could be a web shop, or a customer portal) you probably want to send a mail when someone lost his password. You only want to send it to this specific person when he/she requested a password reset.

Where to create a newsletter campaign and where to create a triggered campaign?
- In the section 'newsletter' you can create newsletter campaigns. You can directly send the campaign to a group participants you've uploaded in address book or to a segment which you've synced from the customer data platform.
- in the section 'triggered' you can create triggered campaigns. However, you need to create a workflow in the customer data platform to connect the triggered e-mail based on a specific event.

Video

Below you find a video on the differences between Newsletters and Triggered Email Campaigns in the Mobile Marketing Cloud.