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Enhance your Google Analytics attribution data with server-side and cookieless tracking.

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Take control of your event with ticketing, communication, messaging, payments, and your mobile app.

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Do business faster, easier, and at lower costs using our e-signature and messaging solutions. Complete contracts and agreements fast and secure without unnecessary printing.

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Tech-driven With a Human Touch

As we look forward to the changes that lie ahead, we want to share our vision of what things might look like along the way to 2030 and what this means for everyone working in Marketing & Sales today.

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Customer Data Platforms Guide

You have undoubtedly heard of a Customer Data Platform (CDP) as a marketer. But what exactly is a CDP, and what is your marketing missing if you don't have one? In this guide, you can read everything you need to know.

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Email Deliverability Guide

This guide will give you a complete overview of email deliverability in 2021 and beyond. We’ll explain why it is important, what constitutes good email deliverability, how to ensure your emails get through to your recipients, and much more.

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Jun 06, 2023 • Marketing

Unleashing the Power of Instagram: Your Ticket to Winning Fans and Boosting Ticket Sales

In today's lightning-fast world, the quest to capture fans' attention and inspire lasting loyalty remains a key challenge for ambitious event organizers. Developing tactics to boost ticket sales and cut through the noise in this increasingly crowded industry can feel like an uphill battle. But what if we told you there's a game-changing secret to success? Prepare to breathe new life into your social media channels as you embark on a journey to connect with your fans like never before. Read on to discover how Instagram Marketing Messages can revolutionize your event strategy and help you get a competitive edge.

Jun 01, 2023 • Marketing

The Benefits of Conversion Tracking for the Event Industry

Once upon a time, if you wanted to advertise an event, you’d probably hit the streets with an eye-catching flyer. Today, digital marketing campaigns are the preferred solution. They let you reach your target audience more efficiently. To make sure you’re getting the most out of these marketing campaigns, conversion tracking is a must. Unfortunately, most promoters stay away from this, because word on the street is that it’s quite complicated. That's a real shame because it offers a lot of benefits. Below, we tell you all about those, how to get started, and how CM.com can help.

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May 08, 2023 • Marketing

Peak Moments in eCommerce: How to Stand Out With Your Marketing Campaigns

As marketers, we're already thinking about Q4, the busiest season of the year for many eCommerce sites. But creating effective marketing campaigns six months in advance is a challenge. How can we stay timely and relevant in a world that's constantly changing? In this blog, we'll explore ways to overcome these challenges, from standing out in a crowded marketplace to building real relationships with customers, all while working as one team! Q4 is coming, are you ready!

Apr 17, 2023 • Marketing

How to Use WhatsApp Business Message Templates?

There are several ways to use WhatsApp Business to communicate with your customers. One way is via the customer care window, in which case the conversation is initiated by the customer. If you want to reach out to your customer first – once you have received an opt-in from them to do so - you can make use of the so-called Message Templates.

Apr 06, 2023 • Marketing

Peak Moments in eCommerce: How to Prepare with Data

Now is the time to explore how you can prepare for coming high season or also called Q4 holiday season in eCommerce. After reading this article you know what data is important to analyze so you are prepared for busier times. Q4 is coming!

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Mar 21, 2023 • Marketing

Engagement where it matters: the CM.com take on conversational marketing … and how it’s changing

Look at most definitions of conversational marketing, and it’s not clear what all the excitement’s about. “Engaging customers through dialogue”, “interacting with people via real-time”, “two-way communication”, “putting the focus on interactions using social media messaging channels”. Isn’t that what marketers have been doing for years?

Jan 11, 2023 • Marketing

What Is a WhatsApp Newsletter and How Does It Work?

WhatsApp newsletters are messages that can be sent from a brand's WhatsApp business account to a specific audience of customers with information that's relevant to them. You can send people special offers, exclusive discounts, and new product announcements. You can also personalize these offers based on special events like holidays and birthdays, or annual promotions like Black Friday and Cyber Monday.

Oct 25, 2022 • Marketing

Personalization in eCommerce: there's more than 'Hi John'

Every eCommerce player knows personalization is important. It’s how you build customer trust and comfort, make your messaging meaningful, and keep web shoppers coming back. But fewer realize how deep and broad real personalization goes.

Sep 15, 2022 • Marketing

How to Automate Marketing With Workflows

The digital landscape is changing rapidly. This affects (digital) marketers who feel the pressure to do more in the same amount of time. Marketing automation helps marketers to focus on what’s really important by automating recurring tasks and managing leads. But what is marketing automation exactly? And how can it help you to do more with the same amount of time? We’ll answer all your questions in this blog and even suggest one of the most helpful marketing automation tools to help you work more efficiently.