CompareGuru is an independent online insurance comparison platform that provides free, unbiased side-by-side quotes on short-term and long-term insurance products, ranging from comprehensive vehicle insurance, life insurance and more.
CompareGuru assists consumers in making informed insurance-related decisions, so they don’t have to make them alone.
To have all their client communications automated and streamlined, they chose Mobile Service Cloud from CM.com.More about CompareGuru
CompareGuru is a one-stop-shop for all insurance comparison needs, but their expertise doesn’t end there. Their Gurus provide guidance, financial advice, intermediary services, claims assistance and consultations - available to their clients for the rest of their lives. CompareGuru offers the most transparent advice and service in the industry. Being the customer-centric business that they are - fast, safe and free access to side-by-side quotes on insurance products is most important.
"Since we went live with Mobile Service Cloud, we have seen that we lowered the barrier for our clients to reach out to us, our response rates and first time response rate has improved. In line with our general process automation, we had been searching for a communications partner that would be able to assist us in streamlining and enhancing our customer journeys. CM.com has been invaluable to the way we now communicate with our existing and prospective clients, decreasing human error and improving our contractibility by 20 and 30% respectively." says Travys Wilkins, Chief Executive Officer at CompareGuru.
"Consumers were reaching out to us in various ways, most of the time from their mobile phone. Some with urgent questions, others with items that required thorough investigation of one of our gurus."
CompareGuru needed all their inbound and outbound communication consolidated into one inbox which provides a detailed overview of all conversations.
By having a single view, and the help of quick replies in the knowledge database, CompareGuru could enable their Gurus to efficiently scale, empower support agents and deliver excellent customer service across the messaging channels most convenient for their clients.
The world of business messaging has changed rapidly, from SMS to a wide range of messaging channels that have become the norm for business to customer communication. The basis of customer service, of course, is being reachable via the channels more convenient for your target audience. Most of CompareGuru's clients make use of WhatsApp and or Facebook Messenger, therefore, to create convenience for their clients, their goal was to implement both channels with a consolidated view of all conversations.
"We wanted to use messages to notify customers, provide instant support, and in addition, make use of marketing and sales-related content. For that, we needed professional expertise to assist with setting up the right solution, and one that could scale. CM.com’s account manager has been vital in the process from selection, until the full implementation of the solution." says Travys.
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