What is an acquisition chatbot?

An acquisition chatbot can exist on any number of your channels. You might use an acquisition chatbot as a way to start a conversation with new visitors, or you could use it to share useful information and production suggestions with existing customers. 

An acquisition chatbot can interact with customers who would rather not speak to a member of your team. You might use an acquisition chatbot as a way to start a conversation with new visitors, or you could use it to share useful information and production suggestions with existing customers.

Either way, it’s crucial that your acquisition chatbot offers users value above and beyond a transactional relationship. Given this part of the process is about acquisition, make sure your initial interactions are about building brand equity and providing information rather than delivering the ‘hard sell’. Equally, context is king. Make sure your interactions are appropriately targeted for new and returning customers, offering discounts and suggested products to those that have bought from you in the past.

What are the benefits of an acquisition chatbot?

Acquisition chatbots are a cost-effective way to engage new customers or re-engage existing customers. This means automation can optimise and speed up new acquisitions, upsell and provide intelligent conversations, especially customers who aren’t inclined to talk to a real person. It allows customers to self-serve, while enabling your sales and marketing teams to focus on more complex, time-consuming tasks. Key benefits include:

  • Increase new business sales

  • Cross-sell to existing customer base

  • Reduce the cost of acquisition

  • Increase Average Revenue Per User (ARPU)

  • Measure ROI

We've answered these with a little more detail, specially looking at five things you need to know about acquisition chatbots.

How do acquisition chatbots work?

How to get started with an acquisition chatbot

Whether you’d prefer a scripted chatbot or an AI chatbot, you can build it with the software offered by CM.com. Our team is available to provide the support you need to future-proof your customer acquisitions.

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