previous icon Back to press
Apr 17, 2020
3 minutes read

CM.com first to launch Rich Communication Services (RCS) in Germany

CM.com, a global Conversational Commerce provider, has announced the launch of Rich Communication Services (RCS) in Germany in partnership with Vodafone Germany.

RCS is the next generation of SMS messaging, with features such as Buttons, Verified Sender and Rich Media, now available for brands in Germany. CM.com provides the tools to leverage the RCS channel by configuring Rich Features, Chatbots and Customer Contact Tooling. Lieferando and DJ Brennan Heart are the first German brands to utilise RCS technology.

Jeroen van Glabbeek, CEO, CM.com, says, “In addition to our existing RCS business in the US with our client Booking.com, we are proud to announce the expansion of RCS in our key market Germany, together with our partner, Vodafone. RCS is a perfect fit for Conversational Commerce and any brand who needs to engage with consumers on a mobile device. CM.com is committed to RCS and our customers can expect to see many more RCS launches across the globe in the near future.”

The Vodafone global network strength and RCS expertise combined with the CM.com cloud platform applications have proven to be a successful combination. The GSMA forecasts for mid-2020 are already close to 500 million monthly active RCS users. According to Mobilesquared, a market intelligence agency for business messaging, RCS will officially become the world’s biggest business messaging platform, with more than 2 billion users, accounting for 50% of total smartphone users.

Michael Reinartz, Director Innovation & Consumer Services Vodafone Germany: “We are excited to bring RCS business messaging to business customers in Germany for the first time. A powerful new way for organisations to engage with their customers wherever they are. Using our platform, they can share rich media advertising campaigns, offer digital customer support or sales directly within the native messaging app. Bringing together the advantages of SMS and contemporary messaging applications, Business Chat is our messaging hub of the future.”

Lieferando: Increasing trustworthiness and conversion through RCS

Lieferando, a subsidiary of Takeaway.com, uses RCS to offer a lower threshold for their customers to install their app. The capability to offer an app install button in an RCS message provides an improved customer experience, and ultimately a higher conversion, as customers are increasingly placing greater trust in verified senders.

Brennan Heart: Fan engagement through RCS

The Artist, Music producer and DJ Brennan Heart leveraged RCS to increase his fan engagement. He offered his fans in Germany the unique opportunity to buy tickets, listen to his latest track and watch the after movie of his show via RCS. By utilising RCS technology, his fan engagement was three times higher than through traditional Mail or SMS. In addition to purchasing tickets, his fans could also easily click on Quick reply buttons to access other offerings. Tom van den Tillaer, Management Brennan Heart: “We are excited about the potential of RCS and the innovative Rich features.”   


For more information about RCS, and how to get started

Was this article interesting?
Share it!
CM.com
connects tens of thousands of companies with millions of consumers via their mobile phone each day. Behind the scenes, from our innovative platform, CM.com makes sure companies can use these millions of messages, phone calls and payments to become part of people’s lives.

Latest articles

unveils-groundbreaking-safeguard-feature-to-combat-artificially-inflated-traffic-ait-fraud
Oct 20, 2023 • CM.com

CM.com Unveils 'Safeguard' Feature to Combat Artificially Inflated Traffic (AIT) Fraud

Breda, The Netherlands, 26 September 2023 - CM.com, a leading provider of Communication Platform as a Service (CPaaS) solutions, is proud to announce the launch of its cutting-edge feature, 'Safeguard: Destination Management.' This innovative addition to the company's robust platform empowers customers to protect themselves against artificially inflated traffic (AIT) fraud by managing messaging traffic to specific destinations.

Engagement platform generative ai engine
Sep 19, 2023 • CM.com

CM.com Celebrates Launch of Generative AI Engine: Revolutionizing Customer Engagement

Breda, Netherlands, September 15, 2023 - CM.com, a global leader in conversational commerce solutions, is pleased to announce the successful launch of its innovative Generative AI capabilities. This release represents the latest advancement in CM.com’s ongoing AI investment efforts.

techno-girls-press
Jul 05, 2023 • CM.com

TechnoGirl Trust Partners with CM.com to Create STEM Careers for South African Girls

Johannesburg, July 6th, 2023 - CM.com, a global leader in conversational commerce solutions, is excited to announce its partnership with TechnoGirl Trust (TGT) in selecting four exceptional beneficiaries from the TGT programme for an exclusive internship opportunity.

Research report press release about personalization
Jun 25, 2023 • Research

Research on Personalisation: Are Retailers Getting It Right?

Consumers today expect personalised experiences throughout their customer journey. Numerous retailers are falling short of meeting these expectations, but a recent study conducted by CM.com sheds light on the potential for improving overall brand perception by enhancing consumer experiences with personalisation opportunities.

Generative ai press release with conversational ai cloud
Jun 22, 2023 • Conversational AI

CM.com is Launching Advanced Cross-Product Generative AI Capabilities

Breda, Netherlands, June 22, 2023 - CM.com, a global leader in conversational commerce solutions, is excited to kickstart its new cross-product Generative AI platform with a group of 10 of its leading customers.

Press release Amnesia & TixBox
Feb 16, 2023 • Ticketing

CM.com announces new deals with Amnesia, Ibiza and TixBox, Middle East and North Africa

CM.com today announces two new deals with Ibiza institution Amnesia, and TixBox, the ticketing partner for Alchemy Project who are a leading entertainment company in the Middle East and North Africa.

Juniper recognizes CM.com as leader in CCaaS market
Feb 16, 2023 • Awards

Juniper recognizes CM.com as leader in CCaaS market

Juniper Research ranks CM.com, the market leader in cloud software for conversational commerce, as a leader in the Contact Center-as-a-Service (CCaaS) market.

Press Release - Shopware
Feb 16, 2023 • Mobile Service Cloud

CM.com and Shopware announce partnership for further expansion

Breda - CM.com, market leader in Conversational Commerce, is partnering with Shopware, provider of an open source e-commerce platform.

Juniper Research CDP report
Feb 16, 2023 • Customer Data Platform

CM.com named an ‘Established Leader’ in Juniper Research's CDP Vendor Competitor Leaderboard

Juniper Research’s Competitor Leaderboard: CDP Vendors places CM.com as one of 14 leaders in the market.

Is this region a better fit for you?
Go
close icon