Possible Cause

Background

Incorrect category

WhatsApp is strict in the chosen category, as it will influence the price of a conversation. Authentication is used for sending OTP messages or activation links. Utility is for messages about an ongoing transaction or follow-up notification. All other messages are categorized as Marketing.

Sample required

When you use an image, video, or document in a template, CM.com offers a generic sample with the request.
If the purpose of the message is not clear from the text of the message, providing a real-world example can help.

Incorrectly formatted parameters

Make sure you enter variables correctly. A correct variable looks like this: {{1}} or {{2}}.
Examples of incorrect variables: [1], {ProductName} or [[1]].

Incorrect language

A template requested in a specific language should not contain a different language. Templates combining multiple languages in one message are not supported.

No links to WhatsApp

Don't link to a Whatsapp conversation. (ie. wa.me links)