Firstly, Why Use WhatsApp Business?
WhatsApp Business offers some valuable features that can help your company take customer communication to a higher level.
Here are some of the reasons to use WhatsApp:
- Secure communication via end-to-end encryption;
- Trusted by your customers, verified by WhatsApp;
- Easy integration via our Business Messaging API;
- Personalised communication via one dashboard with Mobile Service Cloud;
- Insight into important statistics, such as the number of sent, delivered and read messages;
- Features such as ‘absence messages’, ‘standard first greeting’ and ‘quick answers’ so that customers are heard; and
- Space on WhatsApp Business to share company information. This includes your:
- Address
- Location on a map
- Business category
- Picture
- Opening hours
- Email address
- Website(s)
WhatsApp Business Applications and Features
Because WhatsApp allows you to share rich media, it offers many opportunities for companies to better support customers.
It allows for the sharing of relevant information in one personalised conversation.
Here’s a closer look at some of the WhatsApp Business features.
1. WhatsApp QR codes
With WhatsApp Business, you can create WhatsApp QR codes with an online generator.
If you are a CM.com customer, we can create your unique WhatsApp QR codes (like the one below) that can be used both online and offline.
When the QR code is scanned, the WhatsApp conversations window of your customers will automatically open – and it’s even possible to use a pre-programmed message to start the engagement from the very first start.
There are endless possibilities for customer engagement with QR codes placed on packaging, receipts, websites, tickets, flyers or even billboards.
2. IVR (Interactive Voice Response) Deflection
Are you dealing with an overload of calls during peak hours?
If so, you need to activate your IVR and refer your customers to WhatsApp.
Using this feature, you will never miss a conversation, and your customers will always be in control.
Additionally, your customer care agents will be much more productive as they’re able to manage multiple WhatsApp conversations at any time.
3. Online WhatsApp Buttons
Using WhatsApp Business, you can promote WhatsApp on your website as a service channel by creating buttons that prominently refer to WhatsApp.
CM.com offers a piece of code that can be implemented on your website as a chat button, making WhatsApp your primary communication channel.
4. Click to WhatsApp Adverts
Using adverts on Facebook and Instagram platforms, you can create a button that links them directly to WhatsApp.
They can contact your customer care centre quicker, thereby enhancing the quality of your service and generating sales.
Did we trigger you?
5. WhatsApp Email Promotion
You can opt for an omnichannel service to promote your WhatsApp account via email.
This includes using wa.me links in your email signature to link to a WhatsApp conversation directly or actively promoting WhatsApp in your newsletter.
You can create your wa.me link by using https://wa.me/ followed by your phone number in the international format, without 00 or +.
6. Company Application
You can implement WhatsApp into your business app to further enhance your service strategy.
Use this environment to get opt-in for WhatsApp and provide quick, accurate support. Add a call-to-action to WhatsApp and let your customers choose this medium over a phone call.
To reap all the benefits of WhatsApp Business hassle-free, contact CM.com.
Once we get to know your business and use case, we can guide you through the most effective way to engage customers using the WhatsApp platform.
