previous icon Back to blog
Jan 27, 2022
4 minutes read

5 Benefits of Google's Business Messages

Google's Business Messages will allow you to meet your customers where they are in their moment of need. Learn more about this conversational messaging channel and what five benefits it can have for your business.

What is Google's Business Messages?

Google's Business Messages is a mobile conversational communication channel by, you guessed it, Google. It will enable consumers to message businesses directly from Google Search or Google Maps. This way, consumers can message a business without having to visit the business’ website. Google’s Business Messages can also be integrated into your own website, and Google is currently working on making Business Messages available in even more places – such as the Phone App (Beta).

The motto of Google's Business Messages is to meet your customers in their moment of need. Whenever your customers are searching for products, looking for a local business, want to make a purchase, or need support. Google's Business Messages enables you to become seamlessly discoverable across multiple entry points!

Google's Business Solution comes in two flavors: Google's My Business app and Google's Business Messaging API via a third-party provider (like CM.com). The My Business app is meant for small businesses and is free to use, but if your business handles high volumes of messages with multiple employees then the API is the right fit for you. Google’s Business Messages is made for high volumes, scalability and its ease of use. The API can be incorporated into your customer communication platform and it opens up the possibilities for integrations with other applications such as chatbots.

What are the Benefits of Google's Business Messages?

You might be wondering what benefits Google's Business Messages can have for your business. Let’s discuss the five largest benefits:

1.     Meet Customers in their Time of Need

Google's Business Messages will allow your customers to seamlessly connect with you from multiple entry points such as Google Search and Google Maps. They no longer need to go to your website first. Instead, they can message you directly via the chat suggestion button on Google Search or Google Maps. This means one less step in connecting and thus one less hurdle to get in touch with you. You will be right there when your customers need you, no extra steps required.

2.     Utilise Google's Powerful Search Engine

Google is a giant with billions of (daily) searches worldwide. We all turn to Google when we want to know something, buy something or get help doing something. And now they're offering to let (potential) customers contact you directly from their search engine. Imagine the benefits when harnessing this powerful search engine.

3.     Offer Seamless High-Value Service via Integrations

Google's Business Messages can be easily integrated with the messaging service or platform that you’re already using via the API. It can be used to automate your communication and make connecting with customers much easier and faster. Besides this, you can even integrate it with other services such as voice- and chatbots to enrich the customer journey.

4.     Utilise the Rich Media

Google's Business Messaging API offers rich media features like photos, carousels, smart reply chips, and the possibility to connect chatbots. A perfect tool to enhance your customer care and provide personalised on demand support.

5.    Optimise your Customer Service Time

With Google's Business Messages you can handle multiple conversations at a time. The conversations are fast and personal. To get the dialogue started with your customers, you can even prepare up to 5 welcome messages.

How to get started with Google's Business Messages

Google's Business Messages is used by more and more businesses. Many brands have been benefiting from Google's Business Messages; from offering customers a personalised experience to increasing conversions and improving ROI, brands have been able to drive business impact.

Google's Business Messages are just one of many essential messaging channels that are available for businesses. Download our guide and learn everything there is to know about essential messaging channels.

Does Google's Business Messaging API sound like the perfect solution for your business? We're happy to help you easily integrate Google's Business Messages to your workflow.

Discover more about Google's Business Messages.

Was this article interesting?
Share it!
CM.com
connects tens of thousands of companies with millions of consumers via their mobile phone each day. Behind the scenes, from our innovative platform, CM.com makes sure companies can use these millions of messages, phone calls and payments to become part of people’s lives.

Related articles

Protect Your Customers from Fraud With RCS Sender Verification
Jun 10, 2024 • RCS

Protect your customers from fraud with RCS Sender Verification

Cybercrime is on the rise. Criminals attempt to impersonate trusted businesses in an attempt to extract personal details, login credentials and even banking information from customers. As a result, the trust between customers and businesses is damaged. So, how can you help your customers know which messages are legitimate? RCS Business offers verified sender profiles, helping customers identify official business accounts and engage with businesses with confidence.

Unified Messaging With RCS on iOS
May 27, 2024 • Instant Messaging

Unified messaging with RCS on Apple's iOS

RCS (Rich Communication Services) is a rising star among conversational channels. It combines the reliability of SMS with the added benefits of rich media and interactive features from modern messaging apps. Yet, its only hiccup was that RCS didn't have the same reach without support from Apple's iOS. Well, until now, Apple has now confirmed it will support RCS in iOS 18.

engage-platform-effect-customer-service
May 13, 2024 • CM.com

Happy clients, happy agents: the platform effect in customer service

As a member of the customer service team, you stand on the frontline of customer interaction every day. In a world where customers demand quick and personalised service, long wait times, impersonal responses, or worse, incorrect answers, can quickly drive a customer away. Your goal, however, is to connect customers with your organisation and deliver the best answers and service possible.

sms-email-leads
May 06, 2024 • SMS

SMS templates to streamline customer service

Using SMS for customer service enables service agents to connect with your customers and using templates not only saves time but also lets agents create personalised, on-brand communications with just a few clicks. In this blog, we’ll share SMS customer service templates you can use to give your customers the information they need — fast.

SMS Customer Service
Mar 25, 2024 • SMS

How to effectively use SMS for late payments

Organisations face a significant challenge in effectively managing overdue payments and cash flow in a positive light with customers. To collect payments while keeping relationships intact and increasing engagement, SMS has emerged as a powerful, efficient and convenient tool for both businesses and customers. In this blog, we’ll explore how to effectively use SMS for late payments, highlighting its benefits and best practices.

sms-in-ecommerce
Mar 11, 2024 • SMS

How to create a successful eCommerce strategy with SMS

Every successful eCommerce strategy should aim to optimise customer communication across the entire buying journey. Why? The customer buying journey isn't limited to the point of sale alone. It encompasses everything leading up to purchase and everything afterwards. So, businesses need to engage and assist customers during the pre-sale, purchase and post-purchase stages - via a channel available to all - to create a successful eCommerce strategy.

how-popular-is-sms
Mar 04, 2024 • SMS

How popular is SMS in 2024? And how can it add value to your business?

While SMS is one of the oldest messaging services, the rise of instant messaging channels made a dent in its traffic. Why? Compared to the newer channels with rich features, SMS is relatively basic in its features, with plain text messages and a character limit of 160. Yet in customer communication, basic is often effective. So much so, that SMS is still one of the most impactful communication channels today. But how can it add value to your business? In this blog, we explore the popularity and key use cases of this ever-lasting channel.

WhatsApp vs Facebook Messenger
Feb 12, 2024 • Instant Messaging

WhatsApp vs Facebook Messenger: which messaging channel is right for your business?

WhatsApp and Facebook Messenger are both established messaging channels for customer engagement. But what are the differences? Which advantages does each channel have for what business use case?

drive-engagement-and-convert-your-conversations-with-whatsapp-carousel
Feb 05, 2024 • WhatsApp

Drive engagement and increase conversion with WhatsApp Carousel

With two billion daily active users globally and ten million downloads annually in the UK, WhatsApp is one of the most popular messaging channels. The WhatsApp Business Platform enables businesses to utilise this channel to connect with customers. It offers a variety of powerful engagement tools to enhance customer communication and boost sales. And now, WhatsApp has added another innovative feature: WhatsApp Carousel.

Is this region a better fit for you?
Go
close icon