Marketing & Sales | Accelerate your growth•

Predicting

What your customers need

Personalising

Every interaction

Measuring

All your touchpoints

Mobile Marketing Software

Personalised communication drives growth. Use our software and APIs to make it scalable. Own your data using a Customer Data Platform.

Personalise your message

First-Party Data Collection Tool

Enhance your Google Analytics attribution data with server-side and cookieless tracking.

Improve attribution

Ticketing Software

Take control of your event with ticketing, communication, messaging, payments, and your mobile app.

Organise events

Digital & Electronic Signatures

Do business faster, easier, and at lower costs using our e-signature and messaging solutions. Complete contracts and agreements fast and secure without unnecessary printing.

Sign documents

Tech-Driven With a Human Touch

As we look forward to the changes that lie ahead, we want to share our vision of what things might look like along the way to 2030 and what this means for everyone working in Marketing & Sales today.

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Mobile Marketing Trend Report

Discover 5 ways to engage your customers while increasing sales opportunities, revenue, conversions, and employee satisfaction. You can find it all in the Mobile Marketing Trend Report.

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Customer Data Platforms

As a marketer you have undoubtedly heard of a CRM, but what about a Customer Data Platform? What is it and what are you missing without one? This guide tells you everything you need to know.

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Skyrocket Your Email Open Rates

All your hard work crafting targeted, relevant, and timely emails to your customers or prospects will be useless if you don’t do everything you can to optimise email deliverability.

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May 22, 2023 • Mobile Marketing Cloud

Introducing Instagram Marketing Messages

Today, more and more customer engagement happens on social media. And with good reason. Personalised messages on consumers' favourite messaging apps can truly benefit your brand awareness. Instagram's new Marketing Messages feature offers a great marketing tool to be visible where your customers are and re-engage them to boost those conversion rates.

Apr 03, 2023 • Mobile Marketing Cloud

Increase conversion with promotional messages on WhatsApp

In an age of mass marketing, as well as constant TV, internet and email advertising, it’s safe to say that sales periods can be something of an overwhelming experience for consumers around the world. Inundated with information from companies, people could be forgiven for wanting to switch off their phones, radios and televisions and ignore all forms of marketing until the sales period is all over. As an eCommerce owner, you should always be looking to avoid this by diversifying your marketing strategy in a way that suits your customers needs.

Mar 29, 2023 • Mobile Marketing Cloud

Engagement where it matters: CM.com's take on conversational marketing

Look at most definitions of conversational marketing, and it’s not clear what all the excitement is about. “Engaging customers through dialogue”, “interacting with people via real-time”, “two-way communication”, “putting the focus on interactions using social media messaging channels”. Isn’t that what marketers have been doing for years?

Mar 13, 2023 • Mobile Marketing Cloud

What is a WhatsApp newsletter and how does it work?

WhatsApp newsletters are messages that can be sent from a brand's WhatsApp business account to a specific audience of customers with information that's relevant to them. You can send people special offers, exclusive discounts, and new product announcements. You can also personalise these offers based on special events like holidays and birthdays, or annual promotions like Black Friday and Cyber Monday.

Jan 30, 2023 • Mobile Marketing Cloud

Personalisation in retail and eCommerce: there's more than 'Hi John'

Every retail and eCommerce player knows personalisation is essential. It’s how you build customer trust, make your messaging meaningful, and keep shoppers coming back. But fewer realise how deep and broad true personalisation goes.

Nov 23, 2022 • Mobile Marketing Cloud

The big trends in sports marketing for 2023

We talk to CM.com’s Sam Windridge about the state of sports marketing over the coming year. Technology presents both challenges and opportunities for sports brands over the coming year. On the one hand, increased access to news and event highlights on a wider-than-ever variety of digital channels threatens the in-person experience. On the other, if brands embrace the digital opportunity, they can build more seamless fan experiences for their customers across a wider variety of channels and satisfy the increased appetite for broader, more immersive experiences both from fans at the event and those watching at home. We’ve been working on what this means for the next twelve months in sports marketing. Here are some of the major trends we’ve identified for 2023.

Nov 21, 2022 • Mobile Marketing Cloud

Digital marketing trends for 2023

After a tough 2022, marketers will be looking ahead to 2023. With economic uncertainty the major theme for this year, it’s likely that marketers will be asked to do more with less. It's a challenging environment but as with all challenges, there are a host of opportunities that quick-thinking and acting brands can benefit from. We look at the marketing trends for 2023 and give our take on the developments that will shape the coming year.

Nov 07, 2022 • Mobile Marketing Cloud

5 tech stack essentials for improving customer service in 2023

Do your customer service tools lack the features your team needs to do its best work? And have you lost customers as a result? If so, your customer support tech stack might need an upgrade in 2023.

Oct 10, 2022 • Mobile Marketing Cloud

Email marketing: 5 winning email campaign strategies for growth

What methods do you know for reaching and engaging your customers? Bulk SMS, WhatsApp, social channels, email marketing - the list is long and pretty exciting. Yes, today’s businesses have the world at their fingertips and can use communication methods that simply weren’t available back in the day.