An end-to-end event experience made to connect, educate & inspire

Connect. Educate. Inspire.

In 2024 after attending an underwhelming business conference, the CM.com Africa team discussed what was lacking in the business events space - specifically in the tech industry and more importantly, around artificial intelligence. What we found:

• A fear around AI adoption in businesses

• A lack of understanding of how AI can benefit businesses of every size

• A need for inspirational AI content

• A space for like-minded business people to connect

Through this conversation, the goal for these events was clear; to connect like-minded individuals and businesses, educate them on AI and CM.com’s innovative solutions, and inspire a forward-thinking mindset, sparking curiosity and driving the integration of AI to help businesses thrive into the future.

Building a memorable experience

With the full suite of CM.com products at our disposal, free to use and ready to show off; we made the most of what we offer our customers. From the beginning of the event - invites and tickets - to pre-event comms via WhatsApp, and then post event feedback using our Pages product; we made use of almost all we have to offer:

• Mobile Marketing Cloud for email campaigns and address book

• Ticketing to have invitees register for the event*

• Customer Data Platform for automated workflows

• WhatsApp Business Platform as main communication channel

• Pages - a feature of Mobile Marketing Cloud - to send out and gather feedback via a simple form

We built an end-to-end experience for our guests, with each step of the journey not only being personalised, but valuable in demonstrating the power of our full suite of products when it comes to events and building a memorable customer experience.

*Ticketing solution only available in Europe