previous icon Back to press
Jan 02, 2023
3 minutes read is Mobile Tech Partner of Eurosonic Noorderslag (ESNS)

ESNS and join forces in a multi-year partnership. The successful partnership with subsidiary Appmiral - now part of - will continue from 2023. As a Mobile Tech partner, ESNS and take the visitor experience to an even higher level. The partnership with ESNS is the perfect opportunity to strengthen's position within the Music & Live industry.

Esmee Spaan
Esmee Spaan,
Product Marketer Ticketing

Strengthen Position in Music & Live Industry

The Music & Live industry has been a major focus for for several years. What once started with text messaging for nightclubs and disco's, later evolved into a broad proposition in supporting a unique mobile visitor experience before, during and after an event that includes a proprietary Customer Data Platform, Marketing Automation, Customer Service Tooling, event apps to even mobile payments.

Since the acquisition of Appmiral in 2021 - one of the largest event app builders in Europe - the international presence and product offering for the Music & Live industry has grown strongly. With the previous cooperation as a foundation, the partnership with multiple solutions can be further strengthened. Besides Mobile Marketing Cloud - including Customer Data Platform - ESNS will focus more on digital interactions with individual visitors.

Partnership With Focus on Digitization

From moment one, there was a click between both parties, who both have the ambition to inspire the traditional event industry with digital innovations. Every ESNS visitor will now be introduced to's mobile solutions. Equally, will have the space to share their experiences and those of industry clients through Keynote and panel discussions.

"ESNS has been looking for some time for a partner that can support the digitization and optimization of the visitor's customer journey. The cooperation with enables us to perform the platform function we have even better because we can share knowledge with our supporters in a more efficient and targeted way. Not only in terms of our own communication, but also precisely about what is technologically possible when technology is used to enrich the customer journey." said Nadine Zijp - Head of Business & Development ESNS

"As a partner of ESNS, we can further position the brand in the Music & Live industry. In addition, we are extremely proud that all delegates and festival attendees will get to interact with our event technology. ESNS is known as a breeding ground for national and international talent. In recent years, it has also had the ambition to show emerging innovations and technologies to the industry. Therefore, and ESNS are an ideal match to put our shoulders under this Dutch project together", says Robin Van den Bergh - Managing Director Appmiral

A Household Name in the Music Industry

Since 1986, Groningen has been transformed into the pop music capital of Europe in January during Eurosonic Noorderslag (ESNS). As a conference and showcase festival in one, ESNS attracts nearly 40,000 visitors annually. A large portion of these head mainly to the dozens of venues in the evening to enjoy up-and-coming bands, where promoters also feast their eyes on their event programming. During the daytime conference, music professionals from all over Europe gather at Oosterpoort to network and discuss the latest developments in the industry, such as sustainability and digitalization.

Was this article interesting?
Share it!
Esmee Spaan
Esmee Spaan,
Product Marketer Ticketing

Focuses on understanding the needs and behavior of target groups and trends within the market to ensure that our story and solutions are optimally aligned.

Latest Articles

May 27, 2024 •

Music Venue Hedon Chooses the Ticketing and Engagement Platform of

Hedon and will collaborate intensively over the next four years to elevate the overall visitor experience and internal processes to an even higher level. Hedon will receive all the tools to integrate ticket sales, marketing, and visitor support, allowing it to take a leading role in the world of music venues.

Aug 16, 2023 • Live & Appmiral Strengthen Their Partnership With Pukkelpop to Support Them in Their Next Phase of Digital Transformation.

This weekend, the 36th edition of Pukkelpop will take place, during which and Appmiral will expand their partnership with this leading European festival. As a result, Pukkelpop will be better equipped to reach younger generations through innovative communication methods. Appmiral has already been facilitating the festival app for the past 10 years. This year, the partnership will primarily be extended with customer service tooling, while in upcoming editions, the marketing tooling will also be fully utilized. This marks a promising step forward in targeted and innovative festival communication.

May 26, 2022 • Live

FKP Scorpio and’s Appmiral Start Long-Term Partnership for Mobile Event Apps

Today, FKP Scorpio – one of Europe’s biggest promoters of festivals, tours, and local concerts – has chosen the all-in-one experience event platform, Appmiral, as its app provider in a multi-year partnership that will kick off in time for the first full events season in over two years.

Feb 17, 2022 • Sponsorship

Absa Cape Epic Launches Virtual Race Office via WhatsApp Chatbot is pleased to announce the partnership with Absa Cape Epic as the official Conversational Commerce Partner and headline sponsor of the women’s category.

Nov 24, 2021 • Launches Ticketing Solution in the UK & Ireland, global leader in conversational commerce, launched a new ticketing solution for the live events sector in the UK & IE. 

Is this region a better fit for you?
close icon