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Jeroen van Glabbeek, CEO of CM.com: “With this innovation, we are expanding our services to the secondary ticket market – a market that is almost as large as the primary ticket sales. The Resale Platform responds to the growing need for control, flexibility, and reliability within the ticketing world. Thanks to the ease of use of our platform, organizers can offer their attendees optimal service – even if they ultimately do not attend the event.”
Safety First
Thanks to CM.com’s technology, a ticket’s barcode is only activated 24 to 48 hours before the event starts. If an attendee unexpectedly cannot attend an event, the Resale Platform offers the option to easily resell the ticket through the platform. This ensures the resale process is safe and controlled—without involving external platforms. The ticket receives a new barcode, minimizing the risk of fraud and guaranteeing that every ticket comes from a reliable source.
Benefits for organizers
Organizers retain control over both ticket sales and data. Because the entire ticket lifecycle — from initial sale to resale — takes place within the CM.com platform, organizers can better segment their target audience and communicate more effectively. The system also provides protection against inflated prices, which is especially important for festival organizers. By offering second-hand tickets through their own channel, organizers expand their reach in a market where demand is currently under pressure.
Smart use of AI with HALO
What makes CM.com’s Resale Platform even more powerful is its upcoming integration with HALO – CM.com’s AI agent. This unique combination enables both organizers and ticket sellers to fully automate and personalize the sales process.
From setting a resale price to sending targeted updates via WhatsApp, and from customer service to practical event information, HALO ensures speed, convenience, and an optimal user experience. Thanks to this smart AI integration, there is seamless collaboration between various CM.com services, making the Resale Platform not only a secure but also an exceptionally efficient way to sell tickets.
