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Since the return of the Dutch Grand Prix at Circuit Zandvoort, CM.com has been closely involved in developing and delivering the digital platform that elevates the visitor experience. From ticketing and cashless payments to personalized communication before and during race weekend: CM.com ensures a seamless and smart fan journey, fully aligned with the event’s high standards.
Quality, reliability, and innovation
Jeroen van Glabbeek, CEO of CM.com:
“What started as a collaboration has grown into a close partnership, built on shared values such as quality, reliability, and professionalism. The Dutch Grand Prix is an internationally renowned event—an impressive organization where we deploy our technology to enhance the fan experience. It’s special that we built this together from the ground up. Our close cooperation and months of preparation allow us to take the experience for hundreds of thousands of Formula 1 fans to an even higher level each year. This year too, we’re introducing surprising innovations that will further enrich the fan journey.”
A partner that makes the difference
Jan Lammers, Sporting Director of the Dutch Grand Prix:
“CM.com is a partner who understands our ambitions and contributes to our success in every area. Visitor and fan satisfaction is essential to the quality of the event. CM.com has consistently proven it can make the entire fan journey—from buying a ticket, receiving real-time information, paying for a drink, to leaving the circuit—smooth and enjoyable. In 2026, we’ll once again be able to rely on their team and digital infrastructure to provide both on-site visitors and fans at home with a unique experience.”
Countdown to the final edition
Over the past four years, the Dutch Grand Prix has proven itself as a spectacle ‘Like no Other’, with more than 1.1 million fans since 2021 at the iconic Circuit Zandvoort. In 2026, the pinnacle of motorsport will return one last time for a grand finale full of emotion, spectacle, and cherished memories—including an official F1® Sprint. A stylish farewell, with the organization and CM.com pulling out all the stops to elevate the fan experience to unprecedented heights.
