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Articles from Emily Jane Brown

How to keep your event growing in the off-season

In the same way that growing your event feels inevitable when you’re deep in promo mode and ticket sales are rolling in, the opposite is true when there’s nothing specific to promote. The off-season can feel like a barren time for promoters, lacking the natural marketing boost that an upcoming event provides. But it doesn’t have to be that way. Below, we’ll share insights and strategies to help you maintain momentum even when there are no events on sale. If you’re ready to implement a more sustainable event strategy - one that goes beyond the sugar rush of ticket sales and social media growth - this one is for you.

4 minutes read Dec 06, 2024

10 Ways to Optimize the Customer Experience With WhatsApp Business

WhatsApp is one of the dominating apps in the messaging landscape, securing its position as the top messaging channel. According to Statista, WhatsApp stood out as the messaging app with the most active monthly users in 2022.

7 minutes read Apr 04, 2024

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Customer Experience

Elevating Experiences: Customer Engagement Technology Trends in 2024

As we approach 2024, the ever-evolving landscape of technology continues to shape how customers connect, consume and communicate with businesses. Forrester even predicts customer experience (CX) will improve for the first time in three years, meaning 2024 will be a pivotal year for engagement with every touchpoint becoming a make-or-break opportunity in the customer journey.

8 minutes read Dec 18, 2023

How to Meet Customer Demand on the Move

Today’s transport operators face a fresh set of challenges. Sharing data between different parts of the organization. Keeping customers happy across a multitude of channels. And leveraging technology to answer customer expectations—which can be summed up as “get it right, right here, right now”. These aren’t simple issues.

3 minutes read Sep 26, 2022

Messaging

Are You Still One-Way Messaging? There Is Another Way

Customer messaging doesn’t have to be one-way. With two-way messaging, marketing becomes a conversation rather than a broadcast. When you can communicate with customers as equals, you can fully understand what they want from your brand, and that’s about as valuable as data gets.

4 minutes read May 01, 2022

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Chatbots

6 Chatbot Use Cases to Revolutionize Retail and Ecommerce

In the super-competitive world of retail, automation can make the difference between success and failure. Spend too much time on laborious returns or repetitive questions and you’ll have none left to focus on sales strategies and building your customer base. Automating important elements of your retail operation can free up your staff to do great things.

5 minutes read Feb 07, 2022